World Class Judges

Noel Sanchez

Stuttgart, Germany

How did you get into the beer industry? Why does beer matter to you?

I’ve been a beer enthusiast since an early age, mainly because of the close relationship between beer and heavy metal. It has always been my favorite beverage during fun times. Beer and music can bring people together in a curiously special bond. I greatly enjoy being an agent who promotes this wonderful human connection—and making a living from it.

In the mid-2000s, my interest in understanding beer more deeply was sparked when some relatives invited me to brew beer at home. A few years later, while working as a creative director, I participated in a brainstorming session to create the brand for the first microbrewery in Panama. Seeing the boom that craft beers were experiencing, I saw an opportunity to quit advertising and dedicate myself fully to the beer industry.

In 2014, I began my journey as a beer professional, studying and formally training with various organizations. Since then, I have managed to stand out in different fields as an entrepreneur, consultant, and educator. I also became a beer judge at competitions held in more than 20 countries, building a large network of colleagues and opportunities across the globe.

Today, I’m the regional sales director for BrauKon in Germany.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

For me, having the opportunity to participate as a judge in the largest and most important beer competition in the world, next to internationally respected professionals, is an honor, a privilege, and a great reward for dedication.

Samuel D’Imperio

How did you get into the beer industry? Why does beer matter to you?

I entered the world of craft beer in 2013 by opening Malta’s first craft brewery. The beauty of making craft beer is that you can experiment with many styles, and we do, using as many local ingredients as possible. In 2016, we brewed the world’s first Gose using caper flowers as dry hopping and sea salt from local cliffs. We also invite the world’s leading breweries to Malta, combining ingredients from their countries with our local ones.

The philosophy of my brewery is to use the best machinery available on the market to ensure consistency while still producing unpasteurized beers. I believe it is impossible to achieve this goal without technology.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Being a judge at the World Beer Cup is a great thrill and a point of pride to be on the panel with the best judges from around the world. Ever since I founded the brewery, the World Beer Cup has always been a milestone. It is the most prestigious beer competition in the world, and representing Malta for the first time in this competition is a great privilege and honor for me.

Alessandra Agrestini

Bologna, Italy

How did you get into the beer industry? Why does beer matter to you?

Born a few kilometers from one of the oldest and most important Italian breweries, I still remember the scent of beer wort from the school trip I made there, at the age of 6. Maybe that was the beginning of my curiosity and passion towards beer.

Nowadays, I am a beer consultant and communicator, teacher for many Italian beer associations, and writer for beer magazines and blogs. I try to spread beer knowledge as much as I can, starting from the growth of the Italian craft movement, in my country and abroad.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I have been an international judge since 2011, with experience in many competitions all around the world. Being a part of such an important competition means a lot to me and it makes me feel really proud.

Having the chance to meet people from different cultures and countries, sharing knowledge and different points of view, going deep into beer trends and topics with other experts in a country which is fundamental to the history of beer, worldwide — this is judging at the World Beer Cup, to me.

Marek Kaminski

How did you get into the beer industry? Why does beer matter to you?

I have been working in the beer industry since early 2014, and later that year I co-founded a Polish craft beer brand, Browar Kingpin, where I have also served as brewmaster since 2018. I am a well-traveled international beer, cider, and mead judge with experience at the World Beer Cup, European Beer Star, Brussels Beer Challenge, Birra dell’Anno, International Beer Cup Japan, Concurso Brasileiro de Cervejas, and many other competitions. I have been the co-founder and president of the Polish Craft Brewers Association since 2018, and I also serve as an organizer, proctor, and grader for BJCP Beer, Cider, and Mead Judge certifications. Additionally, I am the BJCP EMEA Regional Director, a WSET Certified Educator for Award in Beer qualifications, a contributor to periodicals, and I run beer education classes and regular tasting events.

To me, beer embodies a rich blend of history, craftsmanship, and creativity. It’s a medium for exploring flavors, places, and stories, fostering communities, and celebrating cultural traditions. The art and science of brewing continually inspire me, offering endless opportunities for personal development and enjoyment.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup because it is the largest and one of the most prestigious beer competitions in the world, where I get to meet many great beer professionals and taste some of the best beers in the world. It’s a great opportunity for me to both contribute to the evaluation as well as make new friends and master my skills. To be a judge at the World Beer Cup is to be part of the judging elite and to have my competences in the field recognized.

Marty Nachel

Illinois, United States

How did you get into the beer industry? Why does beer matter to you?

After tasting beer on my first brewery tour, I realized exactly how good beer can be when it’s fresh and offered in many different styles. I knew immediately this was my new focus in life. I began brewing my own beer at home and submitting it to competitions. Following this, I became a beer judge with the Beer Judge Certification Program (the first in my home state) and began freelance writing on the topics of beer and brewing which eventually led to the publication of several books. Now I’m judging beer as a professional judge with international credentials.

Beer is important to me not just as a preferred beverage of choice, but also as a libation to be generously shared with others, and I consider it a link to our own human history.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup first because I consider it a great privilege to evaluate some of the best beers in the world. Secondly, I appreciate the opportunity to meet and judge alongside my peers from other countries around the globe. I’m proud to be a member of the global beer judging community.

What else would you like the world to know?

It’s my goal to judge beer on every continent that has a commercial brewing industry.

Matt Reich

Virginia, United States

How did you get into the beer industry? Why does beer matter to you?

I began homebrewing in the early 1990s, learning under the tutelage of “The Complete Joy of Homebrewing” by Charlie Papazian. After several years and an ever-growing home brewery, I decided to take the plunge into the world of professional brewing. I went to Germany, where I trained under a Bavarian brewmaster for the better part of a year. Upon my return to the U.S., I signed on as head brewer of a regional craft brewery for nearly a decade. I’ve since transitioned to a support role for a large macrobrewery and have been in that position for 15 years.

Throughout all my experiences in the brewing industry, one constant has remained: the camaraderie and unity among everyone. Beer is the common bond that has held us—and all of civilization—together throughout history, and I feel honored to be part of this community.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

As one would expect, this level of respect and support is deeply embedded in the World Beer Cup judging community. Each year, we are exposed to new beers, experiences, and innovative ideas from diverse brewers who are constantly raising the bar for beer quality and styles. I’m proud to contribute to our family of beer advocates and brewers.

Lana Svitankova

How did you get into the beer industry? Why does beer matter to you?

Beer is a love story in every sense. I fell down this rabbit hole on my honeymoon in Prague, over a glass of dark Czech lager, and I’ve continued my journey ever since. It started as a hobby, but it became a job, an educational vocation, and so much more. Like any relationship, there have been highs and lows, but the beer industry, the drink itself, and the people involved never cease to amaze me.

It’s more than just a set of flavors—it’s a collection of stories, emotions, memories, and experiences. That’s what makes it so exciting. Not all stories have a happy ending, but we’re here to change that and make the industry better.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a roller coaster of emotions. It’s a huge responsibility to do justice to an overwhelming number of beers. It’s an uplifting feeling to represent your country with pride. It’s an immense joy to meet and learn from the best peers in the beer world, having countless meaningful conversations. It’s a lot of fun, but everyone takes it very seriously. The amount of knowledge and experience in the room is outstanding.

Winning a medal at the WBC means going through rigorous assessment and reaching the podium with flying colors. It’s a reason for every winner to be proud and to celebrate their work and team effort.

George Reisch

Missouri, United States

How did you get into the beer industry? Why does beer matter to you?

I am a fourth-generation brewmaster in the Reisch family, which owned and operated the Reisch Brewery in Springfield, Illinois, for 117 years, from 1849 to 1966. My dad was the last Reisch brewmaster at the Reisch Brewery. After retiring from a 37-year brewing career, I started Reisch Charities, Inc., a 501(c)(3) organization, in 2018 and brewed the first Reisch Beer in 53 years, with all profits going to our charity. We tapped the first keg at my dad’s 100th birthday party, and he was so happy!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup has the best judge panel made up of fabulous human beings with spectacular tasting ability. The best beers plus the best judges leads to a pure beer experience. A beer retreat! I am so humbled to be included as a judge!

Jesse Brown

Washington, United States

How did you get into the beer industry? Why does beer matter to you?

I was a bartender in Wyoming who wanted to understand more about the production of beer, whiskey, and all things drink. Around 2006, while studying at the University of Wyoming, my friends and I would drive down to Fort Collins for weekends to visit breweries. New Belgium had a big impact on my early craft beer journey. Fast forward to January 2009—one semester from graduating—the economy had collapsed.

I moved to Lander, Wyoming, to climb and bartend. I convinced the new head brewer at Lander Brewing Co. to give me a job washing kegs. I self-studied all the brewing books I could afford, soaking up as much knowledge as possible. Ten years later, I love making craft beer more than ever in the Seattle area.

Beer matters to me because what I create brings communities together. Anywhere in the world, beer serves as a social conduit. It always brings me joy to see people gathered in the taproom.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I deeply care about the sensory aspect of beer, and I judge at the World Beer Cup for many reasons. One reason is my love for the qualitative experience—everything that goes into judging a beer is shaped by personal history and knowledge of styles. I’m constantly challenged by other world-class judges and always return home inspired with new perspectives.

Judging at the World Beer Cup is an honor. It allows me to have deep conversations with some of the best brewers and judges in the world.

Flavio Boero

Genoa, Italy

How did you get into the beer industry? Why does beer matter to you?

When I was young I was fascinated by the fermentation of wine by following my father in his small production. In 1973 I had the opportunity to work for an Italian brewery named Poretti Industries. I started in the lab, and part of my job was collaborating with the lab manager in researching off-flavor in beer. At that time we were the only brewery in Italy that used gas chromatography to do basic research on the brewery sector. I also worked for this brewery when it was acquired by Carlsberg, but my passion for beer increased when I became interested in craft beer production in Italy.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I think the renaissance of beer started in the U.S. Right now, the World Beer Cup best represents the evolution of beer, and leads the beer movement around the world.

Ben Edmunds

Oregon, United States

How did you get into the beer industry? Why does beer matter to you?

My journey in beer began as an enthusiast of beer around the year 2000, initially as an extension of my interest in local food. Brewpubs in small towns around the East Coast seemed like hubs of local food and culture. I began homebrewing and really caught the craft beer bug when I moved to Colorado. Fast forward a few years: I decided to make a career out of my hobby, and I’ve been in the beer industry ever since.

To this day, I still am wowed by how broad and diverse beer is as a beverage. I view my profession as being part of a centuries-long tradition of craftsmanship, and the practice of brewing — of being a brewer — is at once humbling and satisfying. I find myself challenged to refine and improve my technical and creative skills again and again.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It’s difficult to imagine gathering a more talented and knowledgeable cohort of beer industry experts in a single place to taste and discuss beer. Getting to sit at the judge tables with my peers is an incredible privilege, and I know that engaging in those conversations makes me a better, more precise brewer.

Kathia Zanatta

How did you get into the beer industry? Why does beer matter to you?

After finishing my food engineering degree in Brazil, I followed my love for beer. I landed an internship at Paulaner Brewery in Germany in 2005, where I delved into the world of brewing and embraced the country’s diverse beer culture. Upon my return, I transitioned into a role at a brewery in Brazil, where I honed my skills over a five-year period in areas such as quality control, research and development, and laboratory analysis. In 2008, I embarked on a journey to Germany for the Beer Sommelier course, marking my entry into Brazil’s burgeoning craft beer scene.

Equipped with this expertise, I began organizing beer events. By 2010, I co-founded Instituto da Cerveja, an educational institution dedicated to the art of beer, and since then I have been fully committed to studying (including a brewmaster course in 2011), impactful teaching, hosting beer and food events, and consulting.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I have been participating as a judge in beer competitions since 2009, consistently enjoying the opportunity to expand my knowledge of beer, sensory analysis, and the market. It’s not only a chance to connect with new colleagues, but also an opportunity to support breweries by engaging in discussions about their beers and providing valuable feedback.