World Class Judges

Julia Herz

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

When I was little, I had a soap and perfume collection. My dad traveled for work, and he’d bring back soaps, while my mom would bring perfume samples. I would smell them, feel the texture, and consider the shapes, colors, and ingredients. I also paid attention to my dad’s imported beers in the fridge and the food my mom was cooking. Based on aroma, I’d try to guess what was for dinner while I was upstairs in my bedroom. That was all the stage I needed to become a judge.

When I moved to Colorado, I had been homebrewing and started to become interested in what judges were doing. The bottom line is that I followed my interests and worked to learn sensory techniques about hedonics and beer styles. To me, beer is the most incredible beverage to judge because it is limitless in ingredient possibilities. Judges are instruments for what we perceive, and our job is to tap into what we sense, relay that back to the entrant, and share where it meets or misses the style guidelines—kind of like a lawyer interpreting the law. 😊

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Working to the level of being accepted and invited back to judge the World Beer Cup is a career highlight. Every time I judge, I learn and grow, and the WBC is unique because it has the most robust collection of international beer judges of any competition I can point to. Judging with peers from the same country is different from judging with judges from around the world. We help each other shed more “style bias” when judging from different cultural lenses. Hands down, the WBC is *the* judge invitation to snag. I like to tell new judges the only way to get invited is to put in the work, study, taste, brew, and apply.

Abram Goldman-Armstrong

Sandefjord, Norway

How did you get into the beer industry? Why does beer matter to you?

I was a big fan of Oregon microbrews growing up in the 1990s and began homebrewing at age 17 when I moved to Minnesota for college and missed the beers from home. While studying at University College Cork in Ireland during my junior year abroad in 1997-98, my local Rumplestiltskins had a great selection of German and Belgian beers. I broadened my knowledge of European beer styles while traveling in Scotland, England, Belgium and the Netherlands with my trusty copy of Michael Jackson’s Pocket Guide to beer. When I returned to Portland after college I joined the Oregon Brew Crew and passed the BJCP exam at the national level. From there I went on to work as a beer writer, festival organizer, bottle shop beer buyer and brewer. I operated my own cidery in Portland from 2013-2019 and moved to Norway in 2020 to launch a cider brand for Fjordfolk Mikrobryggeri where I also became the assistant brewer and took over as head brewer in January 2022. Enjoying the diversity of beer flavours has always been an important part of travel for me, and I enjoy trying beers from around the world.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is an important way to connect with other brewers, judges, and writers from around the globe. I always learn something from judging, and it makes me a better brewer, as I taste and assess beers with other highly knowledgeable beer people.

What else would you like the world to know?

My favorite category to judge is Historical Beer. I enjoy learning about beer traditions from entrants notes and tasting different interpretations of historical beers from diverse brewing traditions.

Tomoko Sonoda

Chiba, Japan

How did you get into the beer industry? Why does beer matter to you?

One of the plans for new business development was a brewpub, and I thought it would be fun to brew beer, so I applied for the position and was hired in 1996. The brewery opened in 2000, and I have been working as the brewmaster ever since. I believe that both drinking and brewing beer are magical experiences that enrich my life.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

One goal is to deepen my knowledge of beer. By judging alongside people involved in the beer industry from around the world, I can learn to perceive things I might not otherwise notice, discover global trends, and, most importantly, train my sensitivity by putting myself in challenging situations. I am grateful for the opportunity to participate in this world-class judging competition, where accuracy in sensory evaluation and a serious sense of responsibility and judgment are required.

Marek Kaminski

How did you get into the beer industry? Why does beer matter to you?

I have been working in the beer industry since early 2014, and later that year I co-founded a Polish craft beer brand, Browar Kingpin, where I have also served as brewmaster since 2018. I am a well-traveled international beer, cider, and mead judge with experience at the World Beer Cup, European Beer Star, Brussels Beer Challenge, Birra dell’Anno, International Beer Cup Japan, Concurso Brasileiro de Cervejas, and many other competitions. I have been the co-founder and president of the Polish Craft Brewers Association since 2018, and I also serve as an organizer, proctor, and grader for BJCP Beer, Cider, and Mead Judge certifications. Additionally, I am the BJCP EMEA Regional Director, a WSET Certified Educator for Award in Beer qualifications, a contributor to periodicals, and I run beer education classes and regular tasting events.

To me, beer embodies a rich blend of history, craftsmanship, and creativity. It’s a medium for exploring flavors, places, and stories, fostering communities, and celebrating cultural traditions. The art and science of brewing continually inspire me, offering endless opportunities for personal development and enjoyment.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup because it is the largest and one of the most prestigious beer competitions in the world, where I get to meet many great beer professionals and taste some of the best beers in the world. It’s a great opportunity for me to both contribute to the evaluation as well as make new friends and master my skills. To be a judge at the World Beer Cup is to be part of the judging elite and to have my competences in the field recognized.

Fernanda Ueno

São Paulo, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my brewing journey in 2009 at Cervejaria Colorado in Brazil, starting as an intern and becoming head brewer. After earning a degree in food engineering, I completed the Master Brewers Program at UC Davis in 2015. I then led innovation projects for AB InBev’s craft breweries across South America and Europe.

In 2021, I moved to Europe to manage brewing and quality for ABI’s craft brands—including Camden Town, Bosteels, Birra del Borgo, and La Virgen—as well as co-packers and Beyond Beer products, until 2024.

Throughout my career, sensory analysis and beer judging have been part of my daily work. I’m passionate about experimenting with new ingredients, flavors, and techniques, exploring not just beer but also beverages like sake and coffee.

I’m also co-founder and brewmaster of Japas Cervejaria, a female-owned gypsy brewery blending Japanese and Brazilian influences. We brew and distribute our beers in Brazil, the U.S., and Taiwan, using beer as a creative way to honor our heritage.

Beer continues to teach me and connect me with amazing people every day—and I’m proud to give back to the industry that inspires me so deeply.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is both an honor and a way for me to give back to the brewing community that has shaped so much of my life. It’s a chance to support brewers by providing thoughtful, constructive feedback, and to celebrate the creativity, diversity, and technical skill that go into every beer. With a background in brewing, sensory analysis, and innovation across different cultures and styles, I see judging as a unique opportunity to keep learning while also helping to uphold the highest standards in our industry. It’s incredibly rewarding to be part of such a prestigious event that brings together passionate professionals from around the world to share knowledge, elevate beer quality, and inspire one another.

Matthew Peetz

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I started homebrewing in grad school while studying cellular repair using yeast as a model organism. My grad advisor was in charge of the Rocky Mountain Microbrewing Symposium and I was able to meet industry experts while volunteering at the event. I continued to work with yeast as a research professional at University of Colorado Denver before moving to the Brewing Science Institute. I used my expertise with propagating yeast to work in the biofuel industry before founding Inland Island with a co-worker. I have spent the last five years building my own business, Propagate Lab, which provides yeast for the brewing, distilling, and cider industries.

Beer is meant for enjoyment. It can transport you to anywhere in the world as you taste thousands of years of human experience and history. With hundreds of yeast, hop, grain, and other ingredient varieties, almost any flavor, texture, and color of beer can be produced for your enjoyment. You can pick apart the flavor, color, mouthfeel, and aroma. Or you can just slam down crushable lagers. That is what is so great about beer!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Beer is a wonderful combination of culture, history, art and science. Brewers work tirelessly to create something that the public can enjoy. Those that are masters of their craft should be recognized at the highest level, which is winning a World Beer Cup award. The brewers are serious about what they do and should be judged by knowledgeable and professional judges. I have 10 years of industry experience, lead sensory training programs at a local University, and have traveled extensively in Europe. I believe that I am well trained and passionate enough to make sure that every beer sample is being judged as it should be.

Dominic Charbonneau

Quebec, Canada

How did you get into the beer industry? Why does beer matter to you?

Like most brewers, I started as a homebrewer, and decided to offer more flavor to the people by starting my brewery. To do this, I needed to understand and know beer styles and taste them, so I studied and traveled to taste every style of beer. This led to earning Beer Judge Certification Program and Cicerone credentials, which now help me every day in the brewery.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging the World Beer cup is like judging at the Olympics. It is a huge competition where the best of the best are represented. The challenge of finding the appropriate beer for the style in every flight is incredible and a great training for developing my tasting skill, and of course to help brewers understand their product.

Mark Zunkel

Nuremberg, Germany

How did you get into the beer industry? Why does beer matter to you?

I studied my undergraduate degree at the University of Colorado, Boulder. There, I was able to experience the craft brewing scene, but my true inspiration for brewing started during a study abroad year in Regensburg, Germany. I fell in love with lager beer and German brewing traditions. After returning to finish my studies, I started homebrewing. That accelerated my interest in beer and brewing, after which I applied and studied at the Technical University of Munich in Weihenstephan. After graduating, I started working with the world’s largest hop supplier, BarthHaas, as a technical manager. My passion lies in the tasting and technology of beer. Hops as a raw ingredient are the core of my passion. The composition, aroma, cultivation regions, and the individuals involved in the hop industry are central to my passion for beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge for many reasons: Meeting with beer industry colleagues, debating beer and beer styles, and experiencing the quality of beer in the market. The most interesting categories for me are all hoppy styles, but also the experimental categories where a brewer’s imagination can run wild.

First and foremost though, the World Beer Cup is for brewers and their customers. Therein lies the value for everyone in the industry and the most important reason why all the judges, breweries, and beer consumers should praise one of most important beer events in the world!

Geoff Deman

Kansas, United States

How did you get into the beer industry? Why does beer matter to you?

My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.

I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.

I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.

Lana Svitankova

How did you get into the beer industry? Why does beer matter to you?

Beer is a love story in every sense. I fell down this rabbit hole on my honeymoon in Prague, over a glass of dark Czech lager, and I’ve continued my journey ever since. It started as a hobby, but it became a job, an educational vocation, and so much more. Like any relationship, there have been highs and lows, but the beer industry, the drink itself, and the people involved never cease to amaze me.

It’s more than just a set of flavors—it’s a collection of stories, emotions, memories, and experiences. That’s what makes it so exciting. Not all stories have a happy ending, but we’re here to change that and make the industry better.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a roller coaster of emotions. It’s a huge responsibility to do justice to an overwhelming number of beers. It’s an uplifting feeling to represent your country with pride. It’s an immense joy to meet and learn from the best peers in the beer world, having countless meaningful conversations. It’s a lot of fun, but everyone takes it very seriously. The amount of knowledge and experience in the room is outstanding.

Winning a medal at the WBC means going through rigorous assessment and reaching the podium with flying colors. It’s a reason for every winner to be proud and to celebrate their work and team effort.

Chris Hotz

California, United States

How did you get into the beer industry? Why does beer matter to you?

I started as a homebrewer in 2004. I won a couple National Homebrew Competition medals and got more involved with my local homebrew club, QUAFF. In 2013, I enrolled in the brewing certificate program at the University of California San Diego (UCSD). The next year I was hired at Ballast Point Brewing as a quality analyst. I was promoted to R&D brewer at the Little Italy R&D facility. By 2019, I was teaching the finishing practices and raw materials courses for the UCSD brewing certificate program. I left Ballast Point in 2022 to become a quality manager at Societe Brewing.

Beer has been a big part of my life since I started homebrewing. I love the creativity and analytical side of brewing, as well as all the friends I have made in the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Since becoming a Beer Judge Certification Program judge in 2014, I have really enjoyed the judging community and participating in local/national competitions. I have made friends in the community and learned a lot about the behind-the-scenes day-to-day of running a competition. Participating in judging competitions has made me a better taster and brewer.

Sebastian Hohentanner

Tokyo, Japan

How did you get into the beer industry? Why does beer matter to you?

I was born and raised in Munich, Germany, so good beer was always a given for me—available almost anytime, anywhere, especially in our beautiful beer gardens. However, while studying in Japan, I learned that this wasn’t the case everywhere. Searching for a good Bavarian-style hefeweizen in Japan started my journey into the world of craft beer. It led to a career in the Japanese beverage industry, supplying breweries with brewing equipment, ingredients, and education to create some of the best beers we have in Japan today.

In my daily work, I am truly grateful for the opportunity to connect the brewing culture of my birthplace with the brewing culture of the place I choose to live. Nothing brings people together like beer!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is the most prestigious and well-established beer competition—a model for beer competitions worldwide. Therefore, it’s an honor and a privilege to judge at the World Beer Cup. Judging beers with industry veterans and colleagues from around the globe in such a well-organized, professional setting creates a unique opportunity to continuously learn about beer and sharpen sensory skills. I especially appreciate the discussions with fellow judges during and after the competition. Everyone’s openness to share knowledge and experience, help one another, and enjoy beer in a friendly and collegial atmosphere is amazing. I hope to participate in and contribute to the World Beer Cup for many years to come.