World Class Judges

Michael König

Bavaria, Germany

How did you get into the beer industry? Why does beer matter to you?

In 2011, I started as a beer blogger out of love for this topic. At this point in time, craft beer also took off in Germany. Through my blog I had built up a large network with many breweries in a short time. In 2013, I became a beer sommelier at Doemens and in 2014 I switched full-time to an online shop for craft beer. Since 2016 I have been head beer sommelier or brand ambassador for Maisel & Friends at the Gebr. Maisel brewery, a dream job. Beer is my hobby, passion, and profession … my life. I love trying new beers, talking about beer, and discovering beer every day.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is the best beer competition in the world. Sitting at the table as a judge and talking about beer with many well-known beer personalities is an honor and fills me with pride. As a judge at the World Beer Cup you determine the best beers in the world. How cool is that? It is the best job in the world.

Kevin Ashford

California, United States

How did you get into the beer industry? Why does beer matter to you?

I discovered craft beer in college while bartending at a restaurant in Harrisonburg, VA. We had about 100 rotating bottles and cans, and I was able to try one at the end of each shift. I was amazed at the variety in beer, and became fascinated by its history and regionality. After getting my degree in international affairs, I discovered I really just liked people and wanted to learn of ways to bring them together. Beer seemed like a good way to do that. I decided to forego my opportunity to work on Capitol Hill in D.C. to fall back on bartending and learn more about beer. One of my regulars at this bar in Maryland was a seasoned brewer at our midsized regional brewery. When I asked him one day if any floor sweeping jobs were available, his ears perked up. He set me up with an interview with the Brewmaster and I was hired on the spot. I fell in love with beer making, and the rest is history. Beer matters to me because it has withstood the test of time. It is a champion of bringing us all together.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the WBC to honor brewers past, present, and future. I believe consumers have the right to enjoy high quality beer, and WBC challenges brewers to provide beer of the highest quality. Judging at the World Beer Cup is so important to me, because I really care about beer and its history. I want to ensure that classic styles remain abundant for generations to enjoy. It is an honor to adjudicate beers from all over the world and share the enthusiasm for the past time of beer making.

Brian Watson

Hamilton, New Zealand

How did you get into the beer industry? Why does beer matter to you?

In 1990 I saw a job for a trainee brewer with Heineken in the newspaper. I was lucky enough to get the job and never looked back. I have been in craft since 1996 in the U.K. and just love the industry, the people in it and what craft sands for.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge to give back to the industry, catch up with people from different countries and cultures, learn from people, and experience the wider world of craft beer. I am passionate about craft beer and love the industry and those in it. Every time I travel I learn something, and hope to never stop learning.

Richard Dube

Kentucky, United States

How did you get into the beer industry? Why does beer matter to you?

I am part of a very small group of professional brewers that actually never homebrewed. I began my brewing career with Molson Breweries in Montreal as a freshly graduated microbiologist. Joining the beer industry was more a necessity than a true passion for beer. That said, I quickly fell in love with the processes of beer production and the importance of sensory evaluation. Beer is now part of my life and I tremendously enjoy sharing my experience/recommendations over a well-designed beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The passion to share my practical experience and know-how, accumulated over the past 43+ years, makes judging the perfect path to do so. The group of judges is well-rounded and offers engaging discussions about beer profiles, all while following agreed-upon guidelines.

Jessica MI

Mexico City, Mexico

How did you get into the beer industry? Why does beer matter to you?

My mind was blown when I tried my first craft beer back in 2007. Since then, I couldn’t stop searching for those “different” beers. I became more and more involved until I ended up taking a course to become a beer sommelier, started homebrewing, and eventually became a beer judge. I attended various workshops, training sessions, and did plenty of studying. I launched my own brand in 2014, and now beer has become a very important part of my life—it has been my companion for many years.

Beer is such a versatile drink that brings people together. It’s a whole universe of options, and there’s a beer style for everyone!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I enjoy promoting beer culture and helping the industry grow and develop. I believe that through beer competitions, we can help the industry improve. Recognizing breweries that are doing a wonderful job is a great way to encourage them to keep up the good work!

I also wanted to be part of the panel of judges for the “Olympics of Beer” because participating in such a huge and important event is both challenging and something I truly enjoy!

Walter König

Bavaria, Germany

How did you get into the beer industry? Why does beer matter to you?

I’ve never done anything other than beer and music! I grew up on a farm in a small village in Bavaria. There was a princely brewery in this village that was founded in 1598. Our neighbor was a brewer in this brewery and I often visited him in the brewhouse. I was fascinated by this craft and quickly became enthusiastic about the profession. At the age of 15, I began training as a brewer and maltster in this brewery. After several years of practical experience as a brewer, my career path took me to the Technical University of Munich, where I graduated as an engineer in brewing and beverage technology.

In Bavaria in particular, beer is closely associated with traditions, festivals, rituals and everyday life. There are many different beer styles for every occasion and every season. Due to my background in agriculture, I am primarily fascinated by the beer raw materials malting barley, wheat and of course hops and the conviction that a good beer needs nothing more than three ingredients, nature and the skill of the brewer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I would like the German beer styles to be interpreted and judged at the jury tables in the way they have evolved from their tradition. I also enjoy exchanging ideas with judges from other countries and beer histories and discussing other beer styles and trends in the brewing industry.

Every brewer who submits a beer to the competition is entitled to transparent and honest feedback on their beer. It is therefore important to me that well-trained and focused judges give each beer the necessary attention. The World Beer Cup offers optimal conditions for this thanks to its organization and the online-based evaluation system. And despite the concentrated work, there is still enough freedom and many opportunities to get to know each other and have fun.

Satoshi Murabayashi

Tokyo, Japan

How did you get into the beer industry? Why does beer matter to you?

Twenty years ago, in Japan, I did not have a chance to taste the diversity of craft beer. On a business trip to the United States, I was totally shocked by the quality, appearance, aroma, and flavor of craft beer. After that experience, I joined the Craft Beer Association and realized that education is important to understand the value of beer; that the quality of beers are critically important for better moments; and that collaboration among global associations and competitions is so important. I am now contributing as a teacher and competition manager for the International Beer Cup in Japan and the Japan Great Beer Awards.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

My first World Beer Cup was in San Diego in 2012. I wanted to contribute to this industry by tasting great beer and giving comments for their innovation. As a person from Asia, I would also share my local expertise with beer and judges here. In addition, I wanted to experience a world-class competition for learning and improving our competitions in Japan.

Chris Hotz

California, United States

How did you get into the beer industry? Why does beer matter to you?

I started as a homebrewer in 2004. I won a couple National Homebrew Competition medals and got more involved with my local homebrew club, QUAFF. In 2013, I enrolled in the brewing certificate program at the University of California San Diego (UCSD). The next year I was hired at Ballast Point Brewing as a quality analyst. I was promoted to R&D brewer at the Little Italy R&D facility. By 2019, I was teaching the finishing practices and raw materials courses for the UCSD brewing certificate program. I left Ballast Point in 2022 to become a quality manager at Societe Brewing.

Beer has been a big part of my life since I started homebrewing. I love the creativity and analytical side of brewing, as well as all the friends I have made in the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Since becoming a Beer Judge Certification Program judge in 2014, I have really enjoyed the judging community and participating in local/national competitions. I have made friends in the community and learned a lot about the behind-the-scenes day-to-day of running a competition. Participating in judging competitions has made me a better taster and brewer.

Geoff Deman

Kansas, United States

How did you get into the beer industry? Why does beer matter to you?

My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.

I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.

I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.

Alessandra Agrestini

Bologna, Italy

How did you get into the beer industry? Why does beer matter to you?

Born a few kilometers from one of the oldest and most important Italian breweries, I still remember the scent of beer wort from the school trip I made there, at the age of 6. Maybe that was the beginning of my curiosity and passion towards beer.

Nowadays, I am a beer consultant and communicator, teacher for many Italian beer associations, and writer for beer magazines and blogs. I try to spread beer knowledge as much as I can, starting from the growth of the Italian craft movement, in my country and abroad.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I have been an international judge since 2011, with experience in many competitions all around the world. Being a part of such an important competition means a lot to me and it makes me feel really proud.

Having the chance to meet people from different cultures and countries, sharing knowledge and different points of view, going deep into beer trends and topics with other experts in a country which is fundamental to the history of beer, worldwide — this is judging at the World Beer Cup, to me.

Ignacio Curto

Buenos Aires, Argentina

How did you get into the beer industry? Why does beer matter to you?

I started homebrewing in 2006 and in 2013, with some friends, started a commercial project so we could drink the beers we wanted. I left my aeronautical engineering job in R&D to work and live from beer (or at least try to, hehe).

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It’s a great pleasure to judge beers, share experiences and knowledge with people from all over the world. Each time I travel thanks to beer I feel rewarded in many ways—friendship, pleasure, new ideas, knowledge. The World Beer Cup is probably the biggest opportunity to experience all this.

Fernanda Meybom

How did you get into the beer industry? Why does beer matter to you?

I have always liked beer and my grandmother was a homebrewer.As a chemical engineer,I became more familiar with the fermentation process and the beer industry. After my graduation and a sommelier course, I decided to learn more about sensory analysis. I got involved with beer competitions and local homebrewers associations, including organizing competitions and conferences.I’m a master’s candidate in food engineering and beer science. I recently co-authored a chapter about pairing beer and food in Guia da Sommelieira de Cervejas (Beer Sommelier Guide), and co-authored a chapter about probiotic beer in Protocols in Technology of Probiotic Foods and Beverages for Springer Protocols. I’m also the technical advisor at the Regional Council of Engineering and Agronomy of Santa Catarina in Brazil. I am an active BJCP Certified judge and for the last 10 years I have judged in international beer competitions in Chile, Spain, Mexico, South Africa, Belgium, Argentina, and Uruguay. I’m the co-founder of Passaporte Cervejeiro, a company that organizes beer travel groups to Belgium. I have taught several courses in Brazil. Writing and cooking are my passions, and after five years as a columnist for Revista da Cerveja (Magazine of Beer), I now share recipes at my own website.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is one of the largest and most prestigious competitions in the world, and winning a medal there is celebrated as a significant competitive achievement. Being selected for the judging team is therefore a great honor and an achievement for beer professionals, as well as a great responsibility to select the worthiest beers from among the entries. Being part of the World Beer Cup is a great validation of my hard work, study, and preparation in the beer industry, and a wonderful way to use my beer evaluation skills.