World Class Judges

Nathan Keffer

Quito, Ecuador

How did you get into the beer industry? Why does beer matter to you?

After helping to open a backpackers hostel and bed-and-breakfast in 2012 in Quito, Ecuador, we quickly saw a demand for craft beer. We had guests from all over the world passing through, and many often asked where they could get a good pint. At that time, the only options available were the typical commercial national lagers that small Latin American countries have. Having just graduated from the University of Oregon, we were very familiar with the amazing options local craft beer had to offer, so we started brewing in Ecuador in hopes of serving great beer to our guests and introducing our local friends to the culture of American craft beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It’s an honor to judge at the World Beer Cup. Judging there is an opportunity to give back to the brewing community I hold so dear, and it allows me to test my skills against other judges with different levels of experience and diverse backgrounds. There’s always something to learn as a judge, and even more so when you are paired with some of the other great people at WBC.

Fernanda Ueno

São Paulo, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my brewing journey in 2009 at Cervejaria Colorado in Brazil, starting as an intern and becoming head brewer. After earning a degree in food engineering, I completed the Master Brewers Program at UC Davis in 2015. I then led innovation projects for AB InBev’s craft breweries across South America and Europe.

In 2021, I moved to Europe to manage brewing and quality for ABI’s craft brands—including Camden Town, Bosteels, Birra del Borgo, and La Virgen—as well as co-packers and Beyond Beer products, until 2024.

Throughout my career, sensory analysis and beer judging have been part of my daily work. I’m passionate about experimenting with new ingredients, flavors, and techniques, exploring not just beer but also beverages like sake and coffee.

I’m also co-founder and brewmaster of Japas Cervejaria, a female-owned gypsy brewery blending Japanese and Brazilian influences. We brew and distribute our beers in Brazil, the U.S., and Taiwan, using beer as a creative way to honor our heritage.

Beer continues to teach me and connect me with amazing people every day—and I’m proud to give back to the industry that inspires me so deeply.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is both an honor and a way for me to give back to the brewing community that has shaped so much of my life. It’s a chance to support brewers by providing thoughtful, constructive feedback, and to celebrate the creativity, diversity, and technical skill that go into every beer. With a background in brewing, sensory analysis, and innovation across different cultures and styles, I see judging as a unique opportunity to keep learning while also helping to uphold the highest standards in our industry. It’s incredibly rewarding to be part of such a prestigious event that brings together passionate professionals from around the world to share knowledge, elevate beer quality, and inspire one another.

George Reisch

Missouri, United States

How did you get into the beer industry? Why does beer matter to you?

I am a fourth-generation brewmaster in the Reisch family, which owned and operated the Reisch Brewery in Springfield, Illinois, for 117 years, from 1849 to 1966. My dad was the last Reisch brewmaster at the Reisch Brewery. After retiring from a 37-year brewing career, I started Reisch Charities, Inc., a 501(c)(3) organization, in 2018 and brewed the first Reisch Beer in 53 years, with all profits going to our charity. We tapped the first keg at my dad’s 100th birthday party, and he was so happy!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup has the best judge panel made up of fabulous human beings with spectacular tasting ability. The best beers plus the best judges leads to a pure beer experience. A beer retreat! I am so humbled to be included as a judge!

Steve Luke

Washington, United States

How did you get into the beer industry? Why does beer matter to you?

In the summer of 2005, I found myself packing boxes and sweeping floors at a local brewery — and I was hooked!

The beauty of beer and brewing is that it can be as complicated or as simple you make it out to be, and finding that happy medium is up to each and every brewer. There are endless wormholes to seek knowledge and solutions, and continuously evolving techniques, equipment and ingredients. But at the same time, the brewing process is still timeless and logical. Good beer is good beer, no matter how you get there!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup allows you to meet people with different backgrounds in the beer industry from all over the world. It’s engaging, exciting, and often challenging. And it gives you an unrivaled snapshot of the current state of beer — from a quality standpoint, to trends and experimentation, to observing and developing beer style parameters.

Shaun O’Sullivan

California, United States

How did you get into the beer industry? Why does beer matter to you?

After several career changes in my twenties—from being a photographer for a local Los Angeles weekly covering music and politics, to working as a CNN assignment desk editor, and then as a legal clerk at a high-powered corporate law firm—I found my passion in homebrewing, with the goal of one day opening my own brewpub.

Discovering my destiny and community within craft beer has been incredible, and I still can’t believe I get paid to do this.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I often tell aspiring beer judges that becoming a judge at the World Beer Cup can make you a better brewer and person. The experience involves interacting with fellow international beer judges, honing the skills of listening and being open to discussion. It’s a humbling experience that requires judges to set aside their egos, as we all strive toward the common goal of recognizing the best beers.

Emily Vegas

Thüringen, Germany

How did you get into the beer industry? Why does beer matter to you?

For me, beer is everything; it’s both my profession and my hobby. When I’m not working at the brewery, I’m judging competitions, reading books about beer, taking courses, or simply enjoying some beers. My life has meaning, thanks to beer.

I started working at Polar Brewery in Venezuela in 2015 after graduating as a biologist. I began as a brewer apprentice and then moved to Germany, where I worked at Doemens Academy in the laboratory and pilot plant. There, I took a course to become a brewmaster and graduated in 2019. After becoming a brewmaster, I started working at the Institut Romeis, performing chemical and analytical controls for breweries in Germany and around the world.

In 2021, I began working for Oettinger Brewery as a quality assurance specialist (microbiology and chemistry), and since January 2023, I’ve been working for Paulaner, also in quality assurance. During my first two years in Germany, I served as a steward for the European Beer Star Competition, and in 2021, I started judging various beer competitions, including the Austrian Beer Challenge, Concours de Lyon, African Beer Cup, World Beer Cup, and Women’s Trophy.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I had already judged in several competitions in Europe, and I dreamed of participating as a juror in the largest competitions in the world and in other countries outside Europe. That’s why I applied for the World Beer Cup—it’s one of the most important competitions globally. I also wanted the opportunity to meet amazing professionals from around the world and learn more about beer. It’s truly wonderful, and I’m very proud of it.

Marion Weinberger

Steinbach am Attersee, Austria

How did you get into the beer industry? Why does beer matter to you?

It all started in 2013 when I joined Heineken Brau Union Austria as a brand manager looking after three big beer brands in Austria. One year later the brewery sent me to get an education as a beer sommelier and it triggered my passion for beer. Beer is the most versatile drink in the world and I am still curious about it.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It is a very special contest to judge as one of a few of the Europeans and it’s a great honor to be part of it.

What else would you like the world to know?

I am the first Austrian female to be invited to judge in the World Beer Cup. 🙂

Carl Kins

How did you get into the beer industry? Why does beer matter to you?

My interest in beer started at an early age. In Belgium you are allowed to drink beer at 16, and I did so, visiting my first brewery at age 17. I always had an interest in all aspects of beer—the history, ingredients, production, styles, etc. My knowledge is built on reading a lot about beer and on visiting hundreds of breweries around the world. I started writing about all this a few decades ago for various international magazines. Next to that, the demise/takeover of a lot of small breweries in the 1970s and 1980s incited me to get involved in consumer action groups in order to fight for diversity, fair taxation, etc., both on national and European level.

Beer matters because it is the best social lubricant there is. It is affordable and has the largest taste universe of any alcoholic beverage.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup can be considered the Olympic Beer Games. Not only the participants but also the judges have international backgrounds, and this helps and continues to improve my knowledge of the beer world greatly, through tasting, talking and discussing.

Agus Blanco

Madrid, Spain

How did you get into the beer industry? Why does beer matter to you?

My journey began behind the bar, serving patrons and forging connections with both the bartending team and the final drinker. This experience sparked a passion for understanding spirits like whisky and, especially, beer. I saw myself as a bridge between the consumer and the producer, eager to be the door that welcomes people into the world of flavors.

For over a decade, I’ve continuously honed my communication skills in the realms of beer, whisky, and now mezcal. My passion evolved into expertise, allowing me to train both brewers and judges at Lúpulo Digital’s tasting gym. I help them hone their sensory skills to craft and appreciate exceptional beverages. My focus lies in optimizing flavor and aroma profiles for breweries, ensuring their beers capture consumer hearts (and taste buds!).

In 2023, I had the honor of judging prestigious international competitions across the globe, expanding my knowledge of diverse beer styles and trends (Brazil, Germany, South Africa, Belgium, Spain). Looking ahead, I’m excited to continue this journey in 2024 (U.S., Italy, Mexico, etc.).

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup was a challenging yet enriching experience. Exchanging knowledge with fellow judges, from all corners of the globe and brewing generations, is truly special. The Brewers Association’s legacy as a craft beer revolution leader makes connecting with these judges even more meaningful. The vast knowledge and diverse perspectives at the WBC have challenged and broadened my understanding of beer. This event highlighted the ever-evolving world of beer, a community brimming with creativity and pushing boundaries. I’m grateful for this experience and excited to see the BA continue fostering innovation and inspiring future generations of beer lovers.

Noel Sanchez

Stuttgart, Germany

How did you get into the beer industry? Why does beer matter to you?

I’ve been a beer enthusiast since an early age, mainly because of the close relationship between beer and heavy metal. It has always been my favorite beverage during fun times. Beer and music can bring people together in a curiously special bond. I greatly enjoy being an agent who promotes this wonderful human connection—and making a living from it.

In the mid-2000s, my interest in understanding beer more deeply was sparked when some relatives invited me to brew beer at home. A few years later, while working as a creative director, I participated in a brainstorming session to create the brand for the first microbrewery in Panama. Seeing the boom that craft beers were experiencing, I saw an opportunity to quit advertising and dedicate myself fully to the beer industry.

In 2014, I began my journey as a beer professional, studying and formally training with various organizations. Since then, I have managed to stand out in different fields as an entrepreneur, consultant, and educator. I also became a beer judge at competitions held in more than 20 countries, building a large network of colleagues and opportunities across the globe.

Today, I’m the regional sales director for BrauKon in Germany.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

For me, having the opportunity to participate as a judge in the largest and most important beer competition in the world, next to internationally respected professionals, is an honor, a privilege, and a great reward for dedication.

Diego Setti

Florida, United States

How did you get into the beer industry? Why does beer matter to you?

I started homebrwing in 2010 in Buenos Aires, and became a Beer Judge Certification Program judge in 2012. Between 2012 and 2017, I gave many talks and trainings for the Asociación Civil Somos Cerveceros, which is the Argentine equivalent of the American Homebrewers Association.

In 2016, after a 6 months stay in Germany, I started doing some beer styles consultancies. In 2017, I quit my IT job to focus 100% on beer. I started a beer education institute called Zeta Atelier de Cervezas, offering a wide range of trainings and courses for beer enthusiasts and professionals. During that time I also became a Certified Cicerone and a Doemens Academie Biersommelier.

All that called the attention of many investors and entrepreneurs, so I accepted an offer to join the team of Prison Pals Brewing Company at the end of 2019 and I moved to Florida in 2020 to start that project, where I designed the layout and all the technical specs of the brewery. Now I’m working as brewmaster.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is one of the most prestigious beer competitions around the world and for sure is the biggest of all of them. It takes a lot of effort to become a part of the tasting panel: I applied for the first time in 2017 for the 2018 edition and for different reasons I’ve been able to have the honor of judging here for the first time in 2023. It’s a unique experience, where you taste world-class beers with a top notch tasting panel from every corner of the world.

Sylvia Kopp

Berlin, Germany

How did you get into the beer industry? Why does beer matter to you?

As an author, speaker, and teacher on beer culture, beer styles, beer tasting, and the sensory evaluation of hops, I have been a recognized advocate of genuine innovation for 20 years. I am convinced that true creativity, which arises from a connection with one’s core values, will always drive development—unlike fear-driven reactions to economic demands that lead to boredom and stagnation.

I have been a trainer at the BarthHaas Hops Academy since 2019. I founded and directed the Berlin Beer Academy and worked for several years as an ambassador for American craft beer for the Brewers Association across Europe. Throughout my career, I have published numerous books and articles, and I recently co-founded Women4Beverages, a network for women in the industry, at BrauBeviale in Nuremberg. My latest project, a series of video interviews and text portraits, highlights female role models in the beverage industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging has been the key to my entry into the world of beer culture. I’m proud to be a long-term judge at both the World Beer Cup and European Beer Star, which I joined when they were the only two major competitions in Europe and America. It’s an honor to be invited back each time. Nowhere else have I learned as much about beer flavors, styles, and global beer cultures as I have at the judging tables of the World Beer Cup. I truly appreciate the discussions and exchanges with international brewers and fellow beer professionals. I always return home with fresh inspiration and new stories to publish in our magazines.