World Class Judges

Tomoko Sonoda

Chiba, Japan

How did you get into the beer industry? Why does beer matter to you?

One of the plans for new business development was a brewpub, and I thought it would be fun to brew beer, so I applied for the position and was hired in 1996. The brewery opened in 2000, and I have been working as the brewmaster ever since. I believe that both drinking and brewing beer are magical experiences that enrich my life.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

One goal is to deepen my knowledge of beer. By judging alongside people involved in the beer industry from around the world, I can learn to perceive things I might not otherwise notice, discover global trends, and, most importantly, train my sensitivity by putting myself in challenging situations. I am grateful for the opportunity to participate in this world-class judging competition, where accuracy in sensory evaluation and a serious sense of responsibility and judgment are required.

Craig Thomas

California, United States

How did you get into the beer industry? Why does beer matter to you?

My first brewing job was meant to be a stepping stone into distilling. However, as I pursued my master’s in brewing and distilling at Heriot-Watt University, I began appreciating beer more and more. To me, it felt like a more experimental, exciting, and forward-thinking craft. The diversity of ingredients, techniques, and historical traditions delivered a broader, more compelling story of flavor and experience than distilled spirits did. There is so much to learn, and each moment of learning is aided or reinforced by sensory experiences that have created very impactful memories for me.

Since graduating in 2014, I’ve done my best to shape my career path by putting myself in situations where I can absorb knowledge from people with different types of expertise. I’ve had the privilege of traveling the world tasting beer while working with Bill Simpson and AROXA. I’ve brewed with some of the best at Firestone Walker Brewing Company, tested my practical and theoretical sensory knowledge as part of the ASBC Sensory Subcommittee, and explored beer dispense in order to earn Master Cicerone. Now, at Abstrax Hops, I’m reevaluating everything I thought I knew about beer. New frontiers never end!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

There is no other place where so many diverse, knowledgeable, and experienced people gather to taste and talk about beers and beer styles. What better spot to challenge preconceptions, discuss new techniques, and discover new trends? Furthermore, the competition brings in a plethora of world-class examples across so many styles. It is the only place where one can repeatedly experience technical precision and artistic expression in equal measure—sometimes at the same time. Competitions like the World Beer Cup are outlets where a brewer’s intent can be fully grasped and appreciated, as these beers are labors of love, often produced fresh and free from the constraints of distributor deals, consumer preferences, cost-of-goods quandaries, and dispense dilemmas.

Steve Gonzalez

Californa, United States

How did you get into the beer industry? Why does beer matter to you?

I’m a decent scientist with a deep love of history and my family has a culinary background, from French to Mexican cuisine. I took a break from studying in college to homebrew with some friends and saw all of those things in beer: science, heritage, anthropology, food presentation, and preparation. A natural fit, and a perfect way to step away from physics and organic chemistry for a few hours.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It keeps me current, I get to taste things I have never tried before with no preconceptions, no biases. All of that makes me a better brewer!

Ignacio Curto

Buenos Aires, Argentina

How did you get into the beer industry? Why does beer matter to you?

I started homebrewing in 2006 and in 2013, with some friends, started a commercial project so we could drink the beers we wanted. I left my aeronautical engineering job in R&D to work and live from beer (or at least try to, hehe).

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It’s a great pleasure to judge beers, share experiences and knowledge with people from all over the world. Each time I travel thanks to beer I feel rewarded in many ways—friendship, pleasure, new ideas, knowledge. The World Beer Cup is probably the biggest opportunity to experience all this.

Flavio Boero

Genoa, Italy

How did you get into the beer industry? Why does beer matter to you?

When I was young I was fascinated by the fermentation of wine by following my father in his small production. In 1973 I had the opportunity to work for an Italian brewery named Poretti Industries. I started in the lab, and part of my job was collaborating with the lab manager in researching off-flavor in beer. At that time we were the only brewery in Italy that used gas chromatography to do basic research on the brewery sector. I also worked for this brewery when it was acquired by Carlsberg, but my passion for beer increased when I became interested in craft beer production in Italy.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I think the renaissance of beer started in the U.S. Right now, the World Beer Cup best represents the evolution of beer, and leads the beer movement around the world.

Ken Smith

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I sold wine for 10 years before joining the Boston Beer Company in 1995. I was looking for a change and the beer industry was becoming (and has continued to become) more interesting. My early days were spent in sales, transitioning to sales training in the early 2000s. I currently teach classes on everything beer and that environment continues to evolve. I believe that beer and its history, culture, and science will continue, as it has for millennia, to be a part of humanity way into the future.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Meeting others of like mind from around the world and being able to taste the best brewers have to offer is a thrilling experience. Friends are made and new beer styles are experienced! How cool is that?

Francisco Montanaro

How did you get into the beer industry? Why does beer matter to you?

Working as a flight attendant for an airline, I managed to travel around the world and try local beers in over 60 countries! During my last years flying, things got serious, as a good friend of mine started homebrewing in his apartment and I used to assist during the brewing sessions (mainly with the BBQ). During that time we used to buy a lot of different beers without really knowing much about what to expect in each bottle/can. It was a fun way to start learning about beers. After a couple of years, things got serious and I’ve working in the beer industry for the past 10 years now. Beer is my day-to-day passion — couldn’t even imagine my life without it!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup because it’s an incredible way to learn with the best beer judges from all over the planet. It’s a really fun and delightful experience, such a privilege to be part of it, as well a lot of responsibility.

It’s a great way of connecting with people from all sides of the beer community, to recognize the creativity, talent and technical merits of all producers behind every single glass of beer we’re tasting.

Francesca Morbidelli

Florence, Italy

How did you get into the beer industry? Why does beer matter to you?

I love drinking good beer. I started about twenty years ago. I looked for beers that were unusual, I discovered the beers made by homebrewers, I go in touch with the very first Italian craft breweries. At that time, craft beer renaissance was yet to come! As the Italian craft beer movement was taking its first steps, I co-founded one of the first Italian associations for the promotion of beer culture, where I organized beer culture and tasting courses and wrote for newspapers and blogs. As a matter of fact, I was the first Italian female beer blogger: I’m the founder of the blog pintamedicea.com. Meeting Charlie Papazian in Florence many years ago (around 2010) and listening to Eric Wallace’s talk in Rimini a couple of years later, sparked my curiosity and passion for the history of American craft beer, a subject I now teach in our beer courses as educator. I’m always eager to collaborate with the Brewers Association. I translate their articles and host them on my blog. I wrote and translated countless articles about the American craft beer movement.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is such an important international competition, and being a judge there was a great honor and a great pleasure. I’ve been a beer judge for about fifteen years and the WBC was a crucial experience for me. I’m passionate about American craft beer. Whenever it’s possible I try to collaborate with the Brewers Association, so I was so excited too be invited at the WBC. I really enjoyed the international atmosphere I found in Colorado, the BA volunteers were fantastic, I was thrilled to meet judges from all over the world and to reunite with many friends. Being part of an international judging panel is always an enriching experience, especially in terms of connecting with other beer cultures.

Greig McGill

Hamilton, New Zealand

How did you get into the beer industry? Why does beer matter to you?

I was a dedicated consumer beer advocate. I had developed a serious respect and passion for beer, had gone down the rabbit hole, utterly fascinated by the history and nuance of this complex yet simple social beverage. I ended up co-founding a consumer organization in New Zealand—the Society of Beer Advocates (SOBA) in 2006, and also pursuing homebrewing to learn all I could. I traveled to the U.K. and Europe in search of the roots of beer as well as the U.S. to investigate the modern variants produced by the cutting edge of the U.S. brewing scene. I stopped fighting destiny in 2011 and opened Brewaucracy, a brewery in Hamilton, New Zealand. I continue to enjoy beer in (almost) all its forms, and the connections and friendships I have made in the never ending quest for more and more beery knowledge!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is hard to describe. There is, of course, always that sense of imposter syndrome that can be hard to shake when you’re sitting around a table with people you have idolized: authors, brewers, history makers. However, there’s also something extremely powerful about “locking in” as all our senses together elevate some great beers at the table to among the ranks of the best beers in the world. The camaraderie, the warmth, the humor, and even the “tales from the trenches” as we await a flight of beers; the efficiency and skill of the stewards, as they work tirelessly to get beers in front of us in the best condition possible; the sense of fatigue, but also of a job well done at the end of each judging session—all of this forms an experience that is unique in my experience of judging. There’s playing guitar in a local bar band, and then there’s jamming onstage with Hendrix. The World Beer Cup is the latter, and I am proud to be considered worthy.

Agus Blanco

Madrid, Spain

How did you get into the beer industry? Why does beer matter to you?

My journey began behind the bar, serving patrons and forging connections with both the bartending team and the final drinker. This experience sparked a passion for understanding spirits like whisky and, especially, beer. I saw myself as a bridge between the consumer and the producer, eager to be the door that welcomes people into the world of flavors.

For over a decade, I’ve continuously honed my communication skills in the realms of beer, whisky, and now mezcal. My passion evolved into expertise, allowing me to train both brewers and judges at Lúpulo Digital’s tasting gym. I help them hone their sensory skills to craft and appreciate exceptional beverages. My focus lies in optimizing flavor and aroma profiles for breweries, ensuring their beers capture consumer hearts (and taste buds!).

In 2023, I had the honor of judging prestigious international competitions across the globe, expanding my knowledge of diverse beer styles and trends (Brazil, Germany, South Africa, Belgium, Spain). Looking ahead, I’m excited to continue this journey in 2024 (U.S., Italy, Mexico, etc.).

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup was a challenging yet enriching experience. Exchanging knowledge with fellow judges, from all corners of the globe and brewing generations, is truly special. The Brewers Association’s legacy as a craft beer revolution leader makes connecting with these judges even more meaningful. The vast knowledge and diverse perspectives at the WBC have challenged and broadened my understanding of beer. This event highlighted the ever-evolving world of beer, a community brimming with creativity and pushing boundaries. I’m grateful for this experience and excited to see the BA continue fostering innovation and inspiring future generations of beer lovers.

Kevin Ashford

California, United States

How did you get into the beer industry? Why does beer matter to you?

I discovered craft beer in college while bartending at a restaurant in Harrisonburg, VA. We had about 100 rotating bottles and cans, and I was able to try one at the end of each shift. I was amazed at the variety in beer, and became fascinated by its history and regionality. After getting my degree in international affairs, I discovered I really just liked people and wanted to learn of ways to bring them together. Beer seemed like a good way to do that. I decided to forego my opportunity to work on Capitol Hill in D.C. to fall back on bartending and learn more about beer. One of my regulars at this bar in Maryland was a seasoned brewer at our midsized regional brewery. When I asked him one day if any floor sweeping jobs were available, his ears perked up. He set me up with an interview with the Brewmaster and I was hired on the spot. I fell in love with beer making, and the rest is history. Beer matters to me because it has withstood the test of time. It is a champion of bringing us all together.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the WBC to honor brewers past, present, and future. I believe consumers have the right to enjoy high quality beer, and WBC challenges brewers to provide beer of the highest quality. Judging at the World Beer Cup is so important to me, because I really care about beer and its history. I want to ensure that classic styles remain abundant for generations to enjoy. It is an honor to adjudicate beers from all over the world and share the enthusiasm for the past time of beer making.

Geoff Deman

Kansas, United States

How did you get into the beer industry? Why does beer matter to you?

My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.

I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.

I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.