World Class Judges

Geoff Deman

Kansas, United States

How did you get into the beer industry? Why does beer matter to you?

My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.

I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.

I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.

Matt Johnson

South Dakota, United States

How did you get into the beer industry? Why does beer matter to you?

After homebrewing for a few years, I decided to become a professional brewer in 1997. I quit my job and went to brew school. I got a job as a brewer right out of school and never looked back. I was lucky enough to brew through the meteoric rise of craft beer, and I’ve enjoyed it the entire way. I worked my way up from brewing at a few brewpubs to being the brewmaster of brewery operations at a mid-sized brewery in San Diego, producing 85,000 barrels a year at our peak. Along the way, I built eight small breweries and have been a member of the Hop Quality Group, a voting member of the Hop Research Council, a member of the MBAA National Technical Committee, and the BA Brewpub Committee.

This industry is very big yet very small and collaborative, and I’ve enjoyed being a part of it. I will continue to be part of this great group of brewers and collaborators.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I became a judge for the simple reason that I wanted to learn more about beer styles and what it takes to brew them. Being able to taste and give opinions on beers for the World Beer Cup is a great learning experience. It also helps create friendships within our industry. Judging the WBC, one of the best beer competitions in the world, is an honor and a privilege for anyone. It’s a way to share my industry knowledge with other brewers and judges. I love it because it also allows me to continuously learn more about our industry and the trends happening within it.

Emily Vegas

Thüringen, Germany

How did you get into the beer industry? Why does beer matter to you?

For me, beer is everything; it’s both my profession and my hobby. When I’m not working at the brewery, I’m judging competitions, reading books about beer, taking courses, or simply enjoying some beers. My life has meaning, thanks to beer.

I started working at Polar Brewery in Venezuela in 2015 after graduating as a biologist. I began as a brewer apprentice and then moved to Germany, where I worked at Doemens Academy in the laboratory and pilot plant. There, I took a course to become a brewmaster and graduated in 2019. After becoming a brewmaster, I started working at the Institut Romeis, performing chemical and analytical controls for breweries in Germany and around the world.

In 2021, I began working for Oettinger Brewery as a quality assurance specialist (microbiology and chemistry), and since January 2023, I’ve been working for Paulaner, also in quality assurance. During my first two years in Germany, I served as a steward for the European Beer Star Competition, and in 2021, I started judging various beer competitions, including the Austrian Beer Challenge, Concours de Lyon, African Beer Cup, World Beer Cup, and Women’s Trophy.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I had already judged in several competitions in Europe, and I dreamed of participating as a juror in the largest competitions in the world and in other countries outside Europe. That’s why I applied for the World Beer Cup—it’s one of the most important competitions globally. I also wanted the opportunity to meet amazing professionals from around the world and learn more about beer. It’s truly wonderful, and I’m very proud of it.

George Reisch

Missouri, United States

How did you get into the beer industry? Why does beer matter to you?

I am a fourth-generation brewmaster in the Reisch family, which owned and operated the Reisch Brewery in Springfield, Illinois, for 117 years, from 1849 to 1966. My dad was the last Reisch brewmaster at the Reisch Brewery. After retiring from a 37-year brewing career, I started Reisch Charities, Inc., a 501(c)(3) organization, in 2018 and brewed the first Reisch Beer in 53 years, with all profits going to our charity. We tapped the first keg at my dad’s 100th birthday party, and he was so happy!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup has the best judge panel made up of fabulous human beings with spectacular tasting ability. The best beers plus the best judges leads to a pure beer experience. A beer retreat! I am so humbled to be included as a judge!

Fernanda Ueno

São Paulo, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my brewing journey in 2009 at Cervejaria Colorado in Brazil, starting as an intern and becoming head brewer. After earning a degree in food engineering, I completed the Master Brewers Program at UC Davis in 2015. I then led innovation projects for AB InBev’s craft breweries across South America and Europe.

In 2021, I moved to Europe to manage brewing and quality for ABI’s craft brands—including Camden Town, Bosteels, Birra del Borgo, and La Virgen—as well as co-packers and Beyond Beer products, until 2024.

Throughout my career, sensory analysis and beer judging have been part of my daily work. I’m passionate about experimenting with new ingredients, flavors, and techniques, exploring not just beer but also beverages like sake and coffee.

I’m also co-founder and brewmaster of Japas Cervejaria, a female-owned gypsy brewery blending Japanese and Brazilian influences. We brew and distribute our beers in Brazil, the U.S., and Taiwan, using beer as a creative way to honor our heritage.

Beer continues to teach me and connect me with amazing people every day—and I’m proud to give back to the industry that inspires me so deeply.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is both an honor and a way for me to give back to the brewing community that has shaped so much of my life. It’s a chance to support brewers by providing thoughtful, constructive feedback, and to celebrate the creativity, diversity, and technical skill that go into every beer. With a background in brewing, sensory analysis, and innovation across different cultures and styles, I see judging as a unique opportunity to keep learning while also helping to uphold the highest standards in our industry. It’s incredibly rewarding to be part of such a prestigious event that brings together passionate professionals from around the world to share knowledge, elevate beer quality, and inspire one another.

Leigh Maberry Hostetler

Texas, United States

How did you get into the beer industry? Why does beer matter to you?

I entered the beer industry through an internship opportunity for QA and lab work. This was shortly after my first ever craft beer: a classic American pale ale, that completely blew me away with the complexity and delicious flavor craft beer could offer. As a microbiologist and anthropologist, my skill set seemed perfectly matched for the brewing industry. The love for the sensory sciences was a natural progression during my tenure in the industry because at the end of the day, beer is intended to taste cohesively good, which is something analytical data can’t always demonstrate. Beer has been a collaborative effort for millennia and I am excited by the contributions I can offer to encourage growth throughout the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup to expand my knowledge and palate for international classifications and flavors. I judge to meet fellow judges and learn from their wide range of occupations, experiences, and sensory backgrounds. The World Beer cup judging opportunity allows cultural divides and geo-political barriers to be loosened allowing for equal trade of beer enthusiasm and expertise. Bonus: Critically evaluating beer and diving deep into what four simple ingredients can provide and honoring our industry peers creativity is simply fun and rewarding!

What else would you like the world to know?

On average, 75% of the beers we taste throughout judging are good beers. Just because you don’t win an award doesn’t mean you aren’t making great beer. Keep up the good work brew crews and let’s craft beer thriving!

Jason Macias

Pennsylvania, United States

How did you get into the beer industry? Why does beer matter to you?

After graduating with my MBA in finance from Drexel University, I was conflicted. Should I accept just ‘any’ job where my education and skills would be rewarded with a salary, or should I build on my educational foundation with hands-on skills in a unique industry that I was interested in learning more about — which was brewing.

My interest in brewing began as a homebrewer and was fueled when I began working as a server at a brew pub while attending college which introduced me to brewing on a micro scale — larger than home brewing but smaller than ‘big beer.’ My first industry job was as an assistant brewer at an upstart brewery in the quiet suburban outskirts of Philly which was initially perplexing to my family until they heard me share stories of my first few weeks and they knew I found my passion.

Eventually my education caught up with me as I worked my way out of the brewery and into various sales roles, starting with beer then raw materials (hops, malt) and eventually printed and brite aluminum cans, where I happily work currently with the Zuckerman Honickman packaging team.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The process of judging beer allows me to tap into my sensory skills, which I was mostly unaware I possessed until a few years back when I became a Beer Judge Certification Program judge and exam administrator for my local homebrew club. Having been educated in marketing during my undergrad years, I was well aware of how branding, labels, and packaging can impact consumer demand and sales. To completely put that aside and focus only on the actual beer was fascinating!

Beer styles are historical stories of a time and place where they originated. They offer glimpses into that time when you worked with what the land offered and played the hand you were dealt. Brewers played their hand across the globe creating the dozens of beer styles with countless attributes and characteristics that we have today. This is in addition to the story your senses can tell you about a specific beer sample’s journey into your sample glass.

The World Beer Cup represents the pinnacle of judging opportunities for me and I’m so thankful and proud to be a part of this beer judging community and engage with such amazing and interesting people from around the world.

Juan Camilo Riveros

Bogota, Colombia

How did you get into the beer industry? Why does beer matter to you?

Got a revelation on my first pint of Guinness and being from a country with only industrial lager for beer decided to start brewing my own. I studied culinary arts in Argentina and there also learned the basics of brew ing. After that the books of Palmer, Papazian, Talley, Daniels, Hieronymus, Bouckaert and Cantwell, and Michael Jackson were my sources. A lot of homebrewing came after that. Humanity and beer have a very close relationship most of the different cultures in the planet have beer whenever they are celebrating or mourning. It is comfort for a friend or just joy of being somewhere or with someone. Good beer brings us together and gladness our spirits.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at WBC means a lot of different things for me. In a way is a validation of all my reading, tasting, and hard work in general. It is also an important way of learning from people more knowledgeable than me or from beer cultures that I am not so familiar with. In a more personal level there is a moment that comes from time to time when a table of judges just sync perfectly and complement each other, where knowledge is shared and we are able to do a great job. That moment is very satisfying. Last but not least, when I am judging beer I feel that each beer tells me a different story and sometimes you find exceptional ones that innovate and change the way that you look at beer as a whole.

Markus Betz

Wien, Austria

How did you get into the beer industry? Why does beer matter to you?

My love of beer led me into my profession 20 years ago! I enjoy my work every day because beer is the best drink in the world! Beer is so complex and brings people together.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Because the World Beer Cup is the Olympic Games of brewing! It is by far the best beer competition, incredibly well organized, and all the tasters are full professionals and fully committed!

The nice thing is that you always meet new people and you can have a great chat with them! I can only recommend every brewery to send their beers to the World Beer Cup.

Ken Smith

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I sold wine for 10 years before joining the Boston Beer Company in 1995. I was looking for a change and the beer industry was becoming (and has continued to become) more interesting. My early days were spent in sales, transitioning to sales training in the early 2000s. I currently teach classes on everything beer and that environment continues to evolve. I believe that beer and its history, culture, and science will continue, as it has for millennia, to be a part of humanity way into the future.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Meeting others of like mind from around the world and being able to taste the best brewers have to offer is a thrilling experience. Friends are made and new beer styles are experienced! How cool is that?

Lucía Carrillo

Mexico City, Mexico

How did you get into the beer industry? Why does beer matter to you?

I came to the brewing industry by accident. My path was much more focused on enology, but throughout my path through university I always found beer — I feel that beer chose me. I achieved a lot in a short time and I decided to embrace beer, understand it. Now I am passionate about everything about beer.

Beer is an ancient drink that still has a lot of potential to teach us. It is such a generous drink that you can add almost any ingredient to it and the result will always come back to you with something surprisingly delicious, unique, and refreshing. Let’s not forget the wonderful scientific world that we have behind this beautiful drink.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

For me, judging in this competition means being able to share my experiences and skills with all the judges, and in the same way, I hope to learn from the other judges to enrich the world’s brewing industry.

It’s a great achievement, being able to sit with the great judges. It motivates me to continue growing and being able to share all these experiences with the other Mexican judges who want to follow our path.

Chris Flaskamp

Santiago, Chile

How did you get into the beer industry? Why does beer matter to you?

I started homebrewing in Chile in 2000 and launched my own craft brewery in Santiago, Tübinger, in 2007. I’ve been a certified BJCP beer judge since 2014 and have judged at the world’s most important beer competitions, such as the World Beer Cup, Great American Beer Festival, European Beer Star in Germany, Brussels Beer Challenge in Belgium, World Beer Awards in the U.K., Blumenau Beer Cup in Brazil, and others.

I’m a co-founder and the current executive director of Chile’s Independent Craft Brewers Association, ACI Chile, since 2019, which has over 150 members from all over Chile. We’ve been organizing the yearly Great Chile Beer Festival and its beer competition, Copa ACI. During the dark years of COVID-19, I made the most of the downtime to write a book about beer history, beer culture, and beer styles. I’m proud to say that it has been quite successful, with two sold-out editions since 2021.

Beer has been part of my life since my student days in Germany, and I feel that I learn more every year about this beautiful beverage. I love opening people’s minds to the wide variety of beers, and there is still much to be done in that regard in Latin America.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is like being at the global center of beer experts, and it is always a pleasure and a great honor to share time, stories, and pints with the most accomplished brewers and beer judges in the world. This experience enables me to continue learning and improving my knowledge of beer tasting, new trends, and beer style appreciation.

It is also important for me to represent our relatively small country and emerging craft beer market at a global event and to spread the word about the increasingly vibrant Chilean beer market.