Promote Your Win

Award-winning brewing companies are encouraged to use their World Beer Cup awards in public relations and advertising campaigns. Each award-winning brewing company planning to make any reference to the World Beer Cup in any must agree to the non-exclusive licensing agreement with the World Beer Cup as a part of the competition registration process. The guidelines for using the World Beer Cup mark are outlined in the Post Event Publicity Rules below. If you need any clarification or have questions about the rules, below, please email WBC@BrewersAssociation.org 

To preserve the integrity of the World Beer Cup and the credibility of its results for all those concerned, reference to World Beer Cup awards are governed by these rules: 

1. In all cases, reference to an award must specify the type of award received (i.e., gold, silver, or bronze). 

2. In all cases, reference to an award must include a mention of the year it was received. 

3. In all cases, reference to an award must include the name of the product awarded as entered in the World Beer Cup for the year in which the award was received. 

4. All uses of the “World Beer Cup” mark (words or design) must include ®, as it is a registered trademark of the Brewers Association. 

5. Promotions or any other mentions of the World Beer Cup and World Beer Cup awards may not mention other companies nor the name of any judge(s) serving as a part of the World Beer Cup without express written permission from said party(ies).  

6. The World Beer Cup mark includes the words and design elements and should appear exactly as it appears in the art supplied by the Brewers Association. Any usage in which the mark is altered or may not be changed in any manner must be approved by Brewers Association via email at WBC@BrewersAssociation.org. The standard license signed by winning breweries includes permission to use the World Beer Cup mark only in print/web advertising that meets the above requirements. The standard license does not grant permission to use the WBC mark on any merchandise promoting the win (shirts, hats, glassware, etc.) without approval, in which case a separate licensing agreement may be required. 

7. These rules do not waive any right to trademark or copyright material of the World Beer Cup®. The World Beer Cup logo, copyright, or trademark material may be used only with written permission of the World Beer Cup. 

8. Failure of any brewing company, or of any person acting on a brewing company’s behalf or at a brewing company’s direction, to comply with these rules may result in suspension from participation in the World Beer Cup for a duration to be determined at the absolute discretion of the World Beer Cup Rules Committee. In no event shall a suspension be terminated while a brewing company remains in violation. 

Email us with any questions about the agreement or our advertising.