Masafumi Morita
How did you get into the beer industry? Why does beer matter to you?
I entered the industry about 20 years ago. Back then, the Japanese market was dominated by pilsners from the major breweries. However, I was a huge fan of flavorful British ales. I felt a calling to spread this diversity of beer styles, so I decided to become a brewer. I reached out to several small breweries to pitch myself, and fortunately, I landed a job. My career started with kegging. Brewing diverse styles of beer and connecting with people through them is my life’s work and my greatest source of happiness.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
I am passionate about the craft beer industry and want to contribute to its growth. The judging process offers valuable perspectives that improve my brewing, and the time spent with fellow judges from around the world is truly irreplaceable. It is also a privilege to share ideas with the industry's best brewers and experts at the World Beer Cup. I have been fortunate to participate for over a decade. Without this experience, the caliber of our beer would not be where it is today.
What else would you like the world to know?
Beer is just a beverage; it has no power to heal injuries or illnesses. However, we live in truly challenging times filled with stress, and a good craft beer can be a true oasis. I also feel that the craft beer industry adopts a more democratic, artistic, and organic approach to its craft. I am hopeful that this spirit will gradually make the world a better place. I encourage you to seek out local craft brewers who embody this great spirit. If you resonate with their vision, please support them.
