World Class Judges

Ken Smith

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I sold wine for 10 years before joining the Boston Beer Company in 1995. I was looking for a change and the beer industry was becoming (and has continued to become) more interesting. My early days were spent in sales, transitioning to sales training in the early 2000s. I currently teach classes on everything beer and that environment continues to evolve. I believe that beer and its history, culture, and science will continue, as it has for millennia, to be a part of humanity way into the future.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Meeting others of like mind from around the world and being able to taste the best brewers have to offer is a thrilling experience. Friends are made and new beer styles are experienced! How cool is that?

Marco Malaga

How did you get into the beer industry? Why does beer matter to you?

I was born and raised in Lima, Peru. At 15 years of age, a teacher at my high school asked all students what profession they wanted to pursue as grown ups. My answer was “I would like to brew beer.” My teacher replied in disbelief: “And what do you have to study to become a brewer?” My answer was, “I am not sure but I will find out and do it.” My main inspiration was realizing how beer and brewing was an inherent part of society since ancient times. I was later gripped by the science, engineering, and artistic sides of brewing. I started brewing at age 19, graduated as a food engineer at age 23 and have been brewing continuously for 32 years. Beer has allowed me to make a living, travel all over the world, and be part of the amazing world beer community.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is the utmost honor for a beer professional. Being able to taste the best beers in the world, side by side, and discuss them with some of the most knowledgeable beer professionals in the industry, is an absolute experience. Beer is continuously evolving and the WBC is certainly a place where you see that evolution. As a brewer it helps me understand where the industry is heading and how the boundaries of quality keep getting raised.

Ai Tani

Osaka-shi Kitaku Oyodonaka, Japan

How did you get into the beer industry? Why does beer matter to you?

“Almost 30 years ago, small-scale brewing began in Japan. At that time, imported German and Belgian beers were occasionally available in Japan. Small-scale brewing had begun, but there were few high-quality beers and few good brewers. I decided that I would grow as a professional and spread the word about the existence of high-quality beer in Japan. This is why I entered this industry.

Twelve years ago, I decided just acting as a judge was not enough to advance quality standards, so I started running my own bottle shop and beer pub, selecting good quality beer, and providing it to consumers while maintaining quality. Since five years ago, I have also owned a brewery, and while deepening my awareness of beer, I also improve brewing, sipping and serving skills, and support the management of breweries and restaurants.

Beer has a long history and has recently evolved from technological developments and scientific advances. From the current situation, where Japanese historical food and liquor culture is evolving through beer, we believe that we can find an opportunity to build a new beer culture in Japan.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Being able to judge at the World Beer Cup, the world’s premier competition, is a source of pride. It is a good opportunity to measure my judging skills.

It was also a great experience how the judges are organized at the World Beer Cup. I believe it is the best competition in the world. The fact that many Japanese have won awards has become a guideline for quality improvement for Japanese brewers. It is also a great place where you can exchange information with beer judges from all over the world.

I was able to talk about my role as a judge and my thinking about evaluation at a high level. I would like to take it back to Japan and use it to educate beer judges and give advice on the growth of the market.

What else would you like the world to know?

If you ever come to Osaka, Japan, please visit our brewery, Craft Beer Base.

Greig McGill

Hamilton, New Zealand

How did you get into the beer industry? Why does beer matter to you?

I was a dedicated consumer beer advocate. I had developed a serious respect and passion for beer, had gone down the rabbit hole, utterly fascinated by the history and nuance of this complex yet simple social beverage. I ended up co-founding a consumer organization in New Zealand—the Society of Beer Advocates (SOBA) in 2006, and also pursuing homebrewing to learn all I could. I traveled to the U.K. and Europe in search of the roots of beer as well as the U.S. to investigate the modern variants produced by the cutting edge of the U.S. brewing scene. I stopped fighting destiny in 2011 and opened Brewaucracy, a brewery in Hamilton, New Zealand. I continue to enjoy beer in (almost) all its forms, and the connections and friendships I have made in the never ending quest for more and more beery knowledge!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is hard to describe. There is, of course, always that sense of imposter syndrome that can be hard to shake when you’re sitting around a table with people you have idolized: authors, brewers, history makers. However, there’s also something extremely powerful about “locking in” as all our senses together elevate some great beers at the table to among the ranks of the best beers in the world. The camaraderie, the warmth, the humor, and even the “tales from the trenches” as we await a flight of beers; the efficiency and skill of the stewards, as they work tirelessly to get beers in front of us in the best condition possible; the sense of fatigue, but also of a job well done at the end of each judging session—all of this forms an experience that is unique in my experience of judging. There’s playing guitar in a local bar band, and then there’s jamming onstage with Hendrix. The World Beer Cup is the latter, and I am proud to be considered worthy.

Julia Herz

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

When I was little, I had a soap and perfume collection. My dad traveled for work, and he’d bring back soaps, while my mom would bring perfume samples. I would smell them, feel the texture, and consider the shapes, colors, and ingredients. I also paid attention to my dad’s imported beers in the fridge and the food my mom was cooking. Based on aroma, I’d try to guess what was for dinner while I was upstairs in my bedroom. That was all the stage I needed to become a judge.

When I moved to Colorado, I had been homebrewing and started to become interested in what judges were doing. The bottom line is that I followed my interests and worked to learn sensory techniques about hedonics and beer styles. To me, beer is the most incredible beverage to judge because it is limitless in ingredient possibilities. Judges are instruments for what we perceive, and our job is to tap into what we sense, relay that back to the entrant, and share where it meets or misses the style guidelines—kind of like a lawyer interpreting the law. 😊

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Working to the level of being accepted and invited back to judge the World Beer Cup is a career highlight. Every time I judge, I learn and grow, and the WBC is unique because it has the most robust collection of international beer judges of any competition I can point to. Judging with peers from the same country is different from judging with judges from around the world. We help each other shed more “style bias” when judging from different cultural lenses. Hands down, the WBC is *the* judge invitation to snag. I like to tell new judges the only way to get invited is to put in the work, study, taste, brew, and apply.

Nathan Keffer

Quito, Ecuador

How did you get into the beer industry? Why does beer matter to you?

After helping to open a backpackers hostel and bed-and-breakfast in 2012 in Quito, Ecuador, we quickly saw a demand for craft beer. We had guests from all over the world passing through, and many often asked where they could get a good pint. At that time, the only options available were the typical commercial national lagers that small Latin American countries have. Having just graduated from the University of Oregon, we were very familiar with the amazing options local craft beer had to offer, so we started brewing in Ecuador in hopes of serving great beer to our guests and introducing our local friends to the culture of American craft beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It’s an honor to judge at the World Beer Cup. Judging there is an opportunity to give back to the brewing community I hold so dear, and it allows me to test my skills against other judges with different levels of experience and diverse backgrounds. There’s always something to learn as a judge, and even more so when you are paired with some of the other great people at WBC.

Blanca Fresno

Asturias, Spain

How did you get into the beer industry? Why does beer matter to you?

I started to brew beer 15 years ago. My first contact with independent and craft beer was in Bratislava when I visited a brewpub. Beer is all my life. My passion. I can’t imagine living without beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It was my goal to judge at the World Beer Cup because it is the most important competition in the world. For me, judging there is my top experience with beer in a beer competition. It was amazing. The professionalism during the journey was incredible.

Shane McNamara

How did you get into the beer industry? Why does beer matter to you?

My journey into the beer industry began with homebrewing in Brisbane, Australia, over a decade ago. This led me to undertake a course in brewing science at Ballarat University, and eventually complete a master’s in brewing science at Nottingham University. My passion for beer and brewing education has driven my career path, leading me to also become the first Australian Master Cicerone. This journey from homebrewing to professional brewing, has taken me all over the world and eventually to my current role as global director for beer passion and beyond-beer innovation at AB InBev.

Beer matters to me because it represents a perfect blend of art and science. It’s a product that brings people together, fostering a sense of community and shared experiences. Through my education and career, I’ve come to appreciate the intricacies of brewing and the cultural significance of beer. It’s not just a beverage; it’s a way to connect with history, traditions, and people from around the world. The continuous evolution and innovation within the beer industry keep it exciting and inspiring for me.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup allows me to contribute to the global beer community by recognizing and celebrating excellence in brewing. It’s an opportunity to support the industry by providing valuable feedback to brewers, helping them improve and innovate. Judging also keeps my sensory skills sharp and broadens my understanding of different beer styles and brewing techniques. It’s a privilege to be part of such a prestigious event and to witness firsthand the diversity and creativity that brewers bring to the table.

Being involved in World Beer Cup is an honor and a responsibility. It means being part of a global community dedicated to the highest standards of brewing excellence. It’s a chance to taste and evaluate beers from around the world, learning from each one and contributing to the continuous improvement of the industry. For me, it’s not just about awarding medals; it’s about celebrating the passion, craftsmanship, and innovation that go into every beer.

Lana Svitankova

How did you get into the beer industry? Why does beer matter to you?

Beer is a love story in every sense. I fell down this rabbit hole on my honeymoon in Prague, over a glass of dark Czech lager, and I’ve continued my journey ever since. It started as a hobby, but it became a job, an educational vocation, and so much more. Like any relationship, there have been highs and lows, but the beer industry, the drink itself, and the people involved never cease to amaze me.

It’s more than just a set of flavors—it’s a collection of stories, emotions, memories, and experiences. That’s what makes it so exciting. Not all stories have a happy ending, but we’re here to change that and make the industry better.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a roller coaster of emotions. It’s a huge responsibility to do justice to an overwhelming number of beers. It’s an uplifting feeling to represent your country with pride. It’s an immense joy to meet and learn from the best peers in the beer world, having countless meaningful conversations. It’s a lot of fun, but everyone takes it very seriously. The amount of knowledge and experience in the room is outstanding.

Winning a medal at the WBC means going through rigorous assessment and reaching the podium with flying colors. It’s a reason for every winner to be proud and to celebrate their work and team effort.

Alejandro Ancona

Quintana Roo, Mexico

How did you get into the beer industry? Why does beer matter to you?

I was always attracted by the science behind food, drinks and flavors. My journey began when I discovered wine, but I soon found out my personality has much more in common with the beer world. Living in a place with scarce beer culture, being a homebrewer and my passion for education, eventually got me to open a beer school in 2017, where today we train beer professionals around Mexico and Latin America. (@beerschoolmx)

Beer matters to me because it’s the perfect blend of ingredients provided by the earth and the passion of the human hand, to create a beverage that has been making people happy for over 10,000 years. That’s just amazing.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging beer professionally is one of the things in life I enjoy the most, and the World Beer Cup is the biggest competition in the planet. Being a part of such a global and amazing panel of brewers, judges and beer professionals is of course a great learning opportunity, but most importantly a great source of lifetime beer friends from many different countries.

Carlo Graciano

How did you get into the beer industry? Why does beer matter to you?

I started home brewing in 2009 and fell in love with beer industry. I co-founded my first brewery in 2014, Santo Domingo Brewing Co. We started small and grew to a 10bbl system. I was the COO overseeing the brewers. In 2016, I co-founded Cerveceria Punta Cana, and we started importing our flagship beer, Canita, with the intention to gain market to be able to start with a bigger brewery. I sold SDBC in 2020. Our first locally brewed Canita came out April 2021, that year we brewed 1,400 HL and we have grown to almost 24,000 HL a year.

I started my formal beer education in 2018 with the Cicerone Certification Program and in 2019 obtained the Certified Cicerone level and in 2024 the Advanced Cicerone level.

I started judging beer in 2019, and been traveling to beer cups every year after the pandemic to Colombia, Mexico, Brasil, Argentina, and the World Beer Cup in 2024.

Beers is not only a job for me. It is a way of life, and traveling to different beers competitions has become my way of meeting new people and seeing new places.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup means judging the best beers in the world with the best judges out there. It means that at each table you share feedback with judges with vast experience in the styles being judged.

Rick Kempen

Noord Holland, Netherlands

How did you get into the beer industry? Why does beer matter to you?

For well over thirty years, my life has been all about beer. Flunking out of university because of my side job as a waiter in De Pilsener Club turned out to be one of the best things to happen to me. In 1998, I joined Bier&cO, one of Europe’s leading beer import and distribution companies, dedicated to bringing craft beer from all over the globe to the people.

Having held various positions within Bier&cO, I eventually shaped its export department by representing a handful of American craft breweries. Together with a handful of others we pioneered the European market which helped start a European ‘beer revolution.’

Today, I am beer ambassador at Bier&cO, traveling around the globe, promoting and educating about a portfolio of special, exciting, and one-of-a-kind craft beers. I am a certified beer sommelier (Doemens Diplom-Biersommelier) and co-founded Dutch Beer Week as well as the Dutch Beer Challenge, a competition for Dutch beers. I like to see myself as a professional beer connoisseur who has had the pleasure of making a hobby out of his work. Beer, consequently, means everything to me!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at World Beer Cup means you get to learn from fellow judges from all over the world, all bringing their specific expertise. Talking with your peers is a rare opportunity to better yourself in beer. Also, it gives you the opportunity to taste beers from breweries who take their business and craftmanship seriously. They dare to have their beers evaluated by professionals, using their feedback to improve their creations. Contributing to that, and doing that by tasting some of the best beers in the world without knowing what they are, is a huge honor, privilege, and pleasure.

What else would you like the world to know?

Participating as a brewery, you not only compete for awards, but you get valuable feedback from a professional and skilled group of tasters. Do it!