World Class Judges

Dr. Amanda Reitenbach

Santa Catarina, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my journey in the beer industry from a scientific perspective, initially focused on producing scientific knowledge. Over time, my path shifted towards science, technology, and education, particularly within the realm of sensory sciences. For me, beer signifies the opportunity to share and apply evidence-based knowledge, contributing to the evolution and transformation of both society and the beer culture.

The beer industry, with its complexity and diversity, offers an intriguing platform for exploration, innovation, and the pursuit of excellence. It serves as a fusion point where science meets craftsmanship, tradition merges with innovation, and artistry blends with precision. Beer holds significance because it transcends being a mere beverage; it embodies a rich tapestry of history, culture, and craftsmanship.

Beer matters to me because it represents a dynamic world where science and culture converge to shape a constantly evolving and vibrant landscape. Through my involvement in the beer industry, I’ve witnessed the power of knowledge in enhancing beer quality, enriching consumer experiences, and fostering a passionate community. It’s not just a drink; it’s a catalyst for learning, sharing, and forging meaningful connections.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup holds significant value for me on multiple fronts. Firstly, it’s an invaluable platform for honing and refreshing my sensory skills. Assessing a diverse range of beers challenges my palate, allowing me to stay at the forefront of sensory evaluation. It’s a continuous learning process that keeps me sharp and informed about global brewing trends.

Secondly, participating in the World Beer Cup is an extraordinary opportunity for international networking. It’s a chance to reunite with fellow professionals, forge new connections, and engage in cultural exchanges. The camaraderie among judges and the sharing of insights are priceless aspects of this experience.

Moreover, judging at the World Beer Cup offers a unique window into the global beer landscape. It’s fascinating to witness the evolution of the beer market across different countries and continents. It provides valuable insights into emerging styles, innovative techniques, and the ever-changing consumer preferences worldwide.

Judging at the World Beer Cup is not just an assessment of beers; it’s an immersive journey of sensory exploration, professional camaraderie, and global beer discovery. It keeps me passionate, informed, and deeply connected to the vibrant world of brewing.

Phil Joyce

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I got into beer as a homebrewer and a founding member of the Avery Brewing Company’s “Homebrewers and Bottle Collectors Support Group,” as well as the homebrew club Hop Barley and the Alers in Boulder, Colo. After homebrewing for a few years, I was the founding head brewer of Powder Keg, which was my first opportunity to make brewing my career.

Beer matters to me because of the community of people that it brings together. I have always found a group of people that have supported me, and provided me with opportunities to express myself technically and artistically. The beer industry has provided me with lifelong friends and an opportunity to learn from a diverse group of people.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge because I want to continuously learn and expand my palate and give back to the community that has given me so much. It’s wonderful to network and meet other beer professionals and support the Brewers Association through judging every year. This past year I had the opportunity to judge with a number of international judges and their shared insights provided incredible education outside the style guidelines and brought unmatched validity to the competition that I haven’t experienced elsewhere.

Amaey Mundkur

Connecticut, United States

How did you get into the beer industry? Why does beer matter to you?

I fell backwards into beer. I ran out of money while living in Australia and starting home brewing so I could continue to enjoy beer as a 21-year-old. I made a lot of bad alcoholic ginger beer before I learned to brew proper beer. People started buying my homebrew that I made out of my dorm room on the 11th floor of Howitt Hall at Monash University.

After I graduated, I didn’t want to move to Christmas Island in the South Pacific to study predatory ants that feasted on the migrating red crabs.So I picked beer.

Beer matters because it is art and love. It is an expression that is worthy of sharing. It matters to me because it engages with the very core of me, the scientist, the pedant, and the creative. Beer is about community — and as an immigrant from India (and the only Indian World Beer Cup beer judge — yes, out of almost two billion humans) who loves personal expression, it is where I belong.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge beer for a couple of reasons. It’s extremely important to positively impact beer quality. I have been in this industry for almost twenty years and have made beer on four continents. In that time, beer has grown, changed, and become what it is today. It is important to give positive feedback to all those brewers who aspire to be great, and I hope I can be part of that journey.

Judging at the World Beer Cup literally means the world to me. It is an affirmation of my achievements in the industry, as recognized by my peers who have kindly allowed me to judge with them, and to be part of an esteemed group of people that I can learn from. Hoarding information is selfish, while sharing it is selfless. And I hope to learn more.

What else would you like the world to know?

Besides beer, I love all the time I can spend with my wife and dog. I like hitting a little white ball around a large field (golf) and into a tiny hole. I love cooking and my family!

Rick Kempen

Noord Holland, Netherlands

How did you get into the beer industry? Why does beer matter to you?

For well over thirty years, my life has been all about beer. Flunking out of university because of my side job as a waiter in De Pilsener Club turned out to be one of the best things to happen to me. In 1998, I joined Bier&cO, one of Europe’s leading beer import and distribution companies, dedicated to bringing craft beer from all over the globe to the people.

Having held various positions within Bier&cO, I eventually shaped its export department by representing a handful of American craft breweries. Together with a handful of others we pioneered the European market which helped start a European ‘beer revolution.’

Today, I am beer ambassador at Bier&cO, traveling around the globe, promoting and educating about a portfolio of special, exciting, and one-of-a-kind craft beers. I am a certified beer sommelier (Doemens Diplom-Biersommelier) and co-founded Dutch Beer Week as well as the Dutch Beer Challenge, a competition for Dutch beers. I like to see myself as a professional beer connoisseur who has had the pleasure of making a hobby out of his work. Beer, consequently, means everything to me!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at World Beer Cup means you get to learn from fellow judges from all over the world, all bringing their specific expertise. Talking with your peers is a rare opportunity to better yourself in beer. Also, it gives you the opportunity to taste beers from breweries who take their business and craftmanship seriously. They dare to have their beers evaluated by professionals, using their feedback to improve their creations. Contributing to that, and doing that by tasting some of the best beers in the world without knowing what they are, is a huge honor, privilege, and pleasure.

What else would you like the world to know?

Participating as a brewery, you not only compete for awards, but you get valuable feedback from a professional and skilled group of tasters. Do it!

Noel Sanchez

Stuttgart, Germany

How did you get into the beer industry? Why does beer matter to you?

I’ve been a beer enthusiast since an early age, mainly because of the close relationship between beer and heavy metal. It has always been my favorite beverage during fun times. Beer and music can bring people together in a curiously special bond. I greatly enjoy being an agent who promotes this wonderful human connection—and making a living from it.

In the mid-2000s, my interest in understanding beer more deeply was sparked when some relatives invited me to brew beer at home. A few years later, while working as a creative director, I participated in a brainstorming session to create the brand for the first microbrewery in Panama. Seeing the boom that craft beers were experiencing, I saw an opportunity to quit advertising and dedicate myself fully to the beer industry.

In 2014, I began my journey as a beer professional, studying and formally training with various organizations. Since then, I have managed to stand out in different fields as an entrepreneur, consultant, and educator. I also became a beer judge at competitions held in more than 20 countries, building a large network of colleagues and opportunities across the globe.

Today, I’m the regional sales director for BrauKon in Germany.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

For me, having the opportunity to participate as a judge in the largest and most important beer competition in the world, next to internationally respected professionals, is an honor, a privilege, and a great reward for dedication.

Blanca Fresno

Asturias, Spain

How did you get into the beer industry? Why does beer matter to you?

I started to brew beer 15 years ago. My first contact with independent and craft beer was in Bratislava when I visited a brewpub. Beer is all my life. My passion. I can’t imagine living without beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It was my goal to judge at the World Beer Cup because it is the most important competition in the world. For me, judging there is my top experience with beer in a beer competition. It was amazing. The professionalism during the journey was incredible.

Alessandra Agrestini

Bologna, Italy

How did you get into the beer industry? Why does beer matter to you?

Born a few kilometers from one of the oldest and most important Italian breweries, I still remember the scent of beer wort from the school trip I made there, at the age of 6. Maybe that was the beginning of my curiosity and passion towards beer.

Nowadays, I am a beer consultant and communicator, teacher for many Italian beer associations, and writer for beer magazines and blogs. I try to spread beer knowledge as much as I can, starting from the growth of the Italian craft movement, in my country and abroad.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I have been an international judge since 2011, with experience in many competitions all around the world. Being a part of such an important competition means a lot to me and it makes me feel really proud.

Having the chance to meet people from different cultures and countries, sharing knowledge and different points of view, going deep into beer trends and topics with other experts in a country which is fundamental to the history of beer, worldwide — this is judging at the World Beer Cup, to me.

Lance Chavez

Idaho, United States

How did you get into the beer industry? Why does beer matter to you?

I got into the beer industry after I graduated college and decided that instead of pursuing a career with my degree I wanted to find a trade that I enjoyed. I was lucky that my friend Josh King who is the brewmaster at Sockeye Brewing needed some help and the job just fit me.

Beer matters to me because I take pride in my work and enjoy producing beers that can be enjoyed by a wide variety of beer lovers. Just like any craftsman who has high expectations for themselves, I hold my beers to a high standard which I believe ends up in a quality product that I am proud to put in a glass.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It is a privilege to be invited to participate in the World Beer Cup judging panel. I am both humbled and honored to be able to help seek out the best beers in the competition. It is also a privilege to be able to judge alongside the panel of beer experts that the Brewers Association assembles. My beer knowledge and appreciation for the many unique beer styles we are able to sample always grows after each judging experience.

What else would you like the world to know?

The people behind the scenes of the World Beer Cup deserve a huge amount of respect and credit. There are so many people who volunteer their time to help sort entries, steward tables for the judges, coordinate the competition, feed the crew, and so much more. Most of these people don’t get paid but donate their time all for the love of beer. Cheers to all of those unsung heroes.

Lana Svitankova

How did you get into the beer industry? Why does beer matter to you?

Beer is a love story in every sense. I fell down this rabbit hole on my honeymoon in Prague, over a glass of dark Czech lager, and I’ve continued my journey ever since. It started as a hobby, but it became a job, an educational vocation, and so much more. Like any relationship, there have been highs and lows, but the beer industry, the drink itself, and the people involved never cease to amaze me.

It’s more than just a set of flavors—it’s a collection of stories, emotions, memories, and experiences. That’s what makes it so exciting. Not all stories have a happy ending, but we’re here to change that and make the industry better.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a roller coaster of emotions. It’s a huge responsibility to do justice to an overwhelming number of beers. It’s an uplifting feeling to represent your country with pride. It’s an immense joy to meet and learn from the best peers in the beer world, having countless meaningful conversations. It’s a lot of fun, but everyone takes it very seriously. The amount of knowledge and experience in the room is outstanding.

Winning a medal at the WBC means going through rigorous assessment and reaching the podium with flying colors. It’s a reason for every winner to be proud and to celebrate their work and team effort.

Flavio Boero

Genoa, Italy

How did you get into the beer industry? Why does beer matter to you?

When I was young I was fascinated by the fermentation of wine by following my father in his small production. In 1973 I had the opportunity to work for an Italian brewery named Poretti Industries. I started in the lab, and part of my job was collaborating with the lab manager in researching off-flavor in beer. At that time we were the only brewery in Italy that used gas chromatography to do basic research on the brewery sector. I also worked for this brewery when it was acquired by Carlsberg, but my passion for beer increased when I became interested in craft beer production in Italy.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I think the renaissance of beer started in the U.S. Right now, the World Beer Cup best represents the evolution of beer, and leads the beer movement around the world.

Richard Dube

Kentucky, United States

How did you get into the beer industry? Why does beer matter to you?

I am part of a very small group of professional brewers that actually never homebrewed. I began my brewing career with Molson Breweries in Montreal as a freshly graduated microbiologist. Joining the beer industry was more a necessity than a true passion for beer. That said, I quickly fell in love with the processes of beer production and the importance of sensory evaluation. Beer is now part of my life and I tremendously enjoy sharing my experience/recommendations over a well-designed beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The passion to share my practical experience and know-how, accumulated over the past 43+ years, makes judging the perfect path to do so. The group of judges is well-rounded and offers engaging discussions about beer profiles, all while following agreed-upon guidelines.

Kathia Zanatta

How did you get into the beer industry? Why does beer matter to you?

After finishing my food engineering degree in Brazil, I followed my love for beer. I landed an internship at Paulaner Brewery in Germany in 2005, where I delved into the world of brewing and embraced the country’s diverse beer culture. Upon my return, I transitioned into a role at a brewery in Brazil, where I honed my skills over a five-year period in areas such as quality control, research and development, and laboratory analysis. In 2008, I embarked on a journey to Germany for the Beer Sommelier course, marking my entry into Brazil’s burgeoning craft beer scene.

Equipped with this expertise, I began organizing beer events. By 2010, I co-founded Instituto da Cerveja, an educational institution dedicated to the art of beer, and since then I have been fully committed to studying (including a brewmaster course in 2011), impactful teaching, hosting beer and food events, and consulting.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I have been participating as a judge in beer competitions since 2009, consistently enjoying the opportunity to expand my knowledge of beer, sensory analysis, and the market. It’s not only a chance to connect with new colleagues, but also an opportunity to support breweries by engaging in discussions about their beers and providing valuable feedback.