William Simmons

Kent, United Kingdom

How did you get into the beer industry? Why does beer matter to you?

I have over 30 years of experience in the brewing industry and have worked with regional brewers including Samuel Smith, Batemans, Ruddles, Caledonian, and Fullers. This was mainly on the commercial side, but with good access to the production side, too.

Ten years ago I decided to set up my own consultancy to use my expertise in off-trade, free trade, national accounts, and export to support the growing craft brewery industry. Passionate about this marketplace, I have worked closely with breweries such as Beavertown, Wimbledon, Old Dairy, and Westerham, as well as supporting a mobile canning operation with routes to market.

I have ten years of judging experience after being mentored by Derek Prentice and John Keeling. I also judge food at the Quality Food Awards and World Steak Challenge. Beer matters because it’s part of everyday life, and the pub is integral to this in the UK. My passion is and always will be great cask beer. It’s the food of life itself and should never be taken for granted. I love talking over a pint about beer to my dear friends and colleagues across the globe.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup because it’s the most prestigious competition on the planet. The sheer quality and quantity of the entries is mind-boggling. Getting together with likeminded people from many different countries and sharing views and knowledge is essential for one’s education. The beer community is very diverse and the people are all knowledgeable and friendly, and willing to share their knowledge. It also makes me very proud that I am considered to be one of those chosen few to participate.

Werner Glossner

Bavaria, Germany

How did you get into the beer industry? Why does beer matter to you?

I was born into a brewing family and had no chance of avoiding beer, but fate has been damn good to me.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It is the international encounters — around a table, over evenings and days with tasters from all over the world, that is the World Beer Cup.

Luc De Raedemaeker

Brussels, Belgium

How did you get into the beer industry? Why does beer matter to you?

‘Beer and life: If you have to eat and drink anyway, you might as well enjoy it.’ This is an important rule of life that I learned growing up in Brussels, where I developed an appreciation for the offerings from the Zenne valley, particularly the Geuze and Lambiek. I acquired my taste for beer as a student bartender and my expertise grew as I trained in Belgium and around the world. I am now a lecturer in zythology and chief editor of Bier Grand Cru. My first book, The Belgian Beer Book, has been hailed as the perfect guide to Belgian beer and beer culture. I am a regular speaker at food and beer festivals all over the world. I am also the co-founder and director of the Brussels Beer Challenge, a prestigious international beer competition.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a chance to be part of a global celebration of beer, contribute to the industry’s growth and quality, and gain personal and professional enrichment through the experience. It holds a special place in my heart.

Richard Dube

Kentucky, United States

How did you get into the beer industry? Why does beer matter to you?

I am part of a very small group of professional brewers that actually never homebrewed. I began my brewing career with Molson Breweries in Montreal as a freshly graduated microbiologist. Joining the beer industry was more a necessity than a true passion for beer. That said, I quickly fell in love with the processes of beer production and the importance of sensory evaluation. Beer is now part of my life and I tremendously enjoy sharing my experience/recommendations over a well-designed beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The passion to share my practical experience and know-how, accumulated over the past 43+ years, makes judging the perfect path to do so. The group of judges is well-rounded and offers engaging discussions about beer profiles, all while following agreed-upon guidelines.