Dr. Amanda Reitenbach

Santa Catarina, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my journey in the beer industry from a scientific perspective, initially focused on producing scientific knowledge. Over time, my path shifted towards science, technology, and education, particularly within the realm of sensory sciences. For me, beer signifies the opportunity to share and apply evidence-based knowledge, contributing to the evolution and transformation of both society and the beer culture.

The beer industry, with its complexity and diversity, offers an intriguing platform for exploration, innovation, and the pursuit of excellence. It serves as a fusion point where science meets craftsmanship, tradition merges with innovation, and artistry blends with precision. Beer holds significance because it transcends being a mere beverage; it embodies a rich tapestry of history, culture, and craftsmanship.

Beer matters to me because it represents a dynamic world where science and culture converge to shape a constantly evolving and vibrant landscape. Through my involvement in the beer industry, I’ve witnessed the power of knowledge in enhancing beer quality, enriching consumer experiences, and fostering a passionate community. It’s not just a drink; it’s a catalyst for learning, sharing, and forging meaningful connections.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup holds significant value for me on multiple fronts. Firstly, it’s an invaluable platform for honing and refreshing my sensory skills. Assessing a diverse range of beers challenges my palate, allowing me to stay at the forefront of sensory evaluation. It’s a continuous learning process that keeps me sharp and informed about global brewing trends.

Secondly, participating in the World Beer Cup is an extraordinary opportunity for international networking. It’s a chance to reunite with fellow professionals, forge new connections, and engage in cultural exchanges. The camaraderie among judges and the sharing of insights are priceless aspects of this experience.

Moreover, judging at the World Beer Cup offers a unique window into the global beer landscape. It’s fascinating to witness the evolution of the beer market across different countries and continents. It provides valuable insights into emerging styles, innovative techniques, and the ever-changing consumer preferences worldwide.

Judging at the World Beer Cup is not just an assessment of beers; it’s an immersive journey of sensory exploration, professional camaraderie, and global beer discovery. It keeps me passionate, informed, and deeply connected to the vibrant world of brewing.

Dominic Charbonneau

Quebec, Canada

How did you get into the beer industry? Why does beer matter to you?

Like most brewers, I started as a homebrewer, and decided to offer more flavor to the people by starting my brewery. To do this, I needed to understand and know beer styles and taste them, so I studied and traveled to taste every style of beer. This led to earning Beer Judge Certification Program and Cicerone credentials, which now help me every day in the brewery.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging the World Beer cup is like judging at the Olympics. It is a huge competition where the best of the best are represented. The challenge of finding the appropriate beer for the style in every flight is incredible and a great training for developing my tasting skill, and of course to help brewers understand their product.

Mark Zunkel

Nuremberg, Germany

How did you get into the beer industry? Why does beer matter to you?

I studied my undergraduate degree at the University of Colorado, Boulder. There, I was able to experience the craft brewing scene, but my true inspiration for brewing started during a study abroad year in Regensburg, Germany. I fell in love with lager beer and German brewing traditions. After returning to finish my studies, I started homebrewing. That accelerated my interest in beer and brewing, after which I applied and studied at the Technical University of Munich in Weihenstephan. After graduating, I started working with the world’s largest hop supplier, BarthHaas, as a technical manager. My passion lies in the tasting and technology of beer. Hops as a raw ingredient are the core of my passion. The composition, aroma, cultivation regions, and the individuals involved in the hop industry are central to my passion for beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge for many reasons: Meeting with beer industry colleagues, debating beer and beer styles, and experiencing the quality of beer in the market. The most interesting categories for me are all hoppy styles, but also the experimental categories where a brewer’s imagination can run wild.

First and foremost though, the World Beer Cup is for brewers and their customers. Therein lies the value for everyone in the industry and the most important reason why all the judges, breweries, and beer consumers should praise one of most important beer events in the world!

Bruna de Oliveira

Sao Paulo, Brazil

How did you get into the beer industry? Why does beer matter to you?

During my chemical engineering degree, I had the opportunity to intern at Grupo Petrópolis, a Brazilian company with 100% national capital. I enjoyed this experience and realized that the beverage industry fascinated me, though I hadn’t yet identified the area I connected with most. After graduating, I had the chance to return to the company, this time as a professional in the quality assurance department, focusing on beverage sensory analysis. It was then that I realized this area was the perfect fit for me, and I’ve continued my career in this sector with a great passion for what I do. Beer is important to me because it has helped me find and develop myself as a professional.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Based on my experience and training in sensory analysis and beer, I naturally set some career goals. One of them was to become an international judge, and in 2024, my opportunity arrived. I had the honor of being part of the sensory panel at the World Beer Cup. I feel fulfilled to have been part of a competition recognized worldwide for its excellence and quality. I learned a great deal during the competition and returned home with immense gratitude.