Agus Blanco

Madrid, Spain

How did you get into the beer industry? Why does beer matter to you?

My journey began behind the bar, serving patrons and forging connections with both the bartending team and the final drinker. This experience sparked a passion for understanding spirits like whisky and, especially, beer. I saw myself as a bridge between the consumer and the producer, eager to be the door that welcomes people into the world of flavors.

For over a decade, I’ve continuously honed my communication skills in the realms of beer, whisky, and now mezcal. My passion evolved into expertise, allowing me to train both brewers and judges at Lúpulo Digital’s tasting gym. I help them hone their sensory skills to craft and appreciate exceptional beverages. My focus lies in optimizing flavor and aroma profiles for breweries, ensuring their beers capture consumer hearts (and taste buds!).

In 2023, I had the honor of judging prestigious international competitions across the globe, expanding my knowledge of diverse beer styles and trends (Brazil, Germany, South Africa, Belgium, Spain). Looking ahead, I’m excited to continue this journey in 2024 (U.S., Italy, Mexico, etc.).

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup was a challenging yet enriching experience. Exchanging knowledge with fellow judges, from all corners of the globe and brewing generations, is truly special. The Brewers Association’s legacy as a craft beer revolution leader makes connecting with these judges even more meaningful. The vast knowledge and diverse perspectives at the WBC have challenged and broadened my understanding of beer. This event highlighted the ever-evolving world of beer, a community brimming with creativity and pushing boundaries. I’m grateful for this experience and excited to see the BA continue fostering innovation and inspiring future generations of beer lovers.

Fal Allen

California, United States

How did you get into the beer industry? Why does beer matter to you?

I started as a homebrewer in 1985. I was working at a waterfront bar in Seattle and one day, while I was checking in a couple of cases of Redhook, I had an epiphany: I thought, “Wait a minute, someone gets paid to make Red Hook beer. Maybe I could get paid to make Redhook beer!” So I started visiting the Redhook brewery in the Fremont district and sharing my homebrew with the brewer. I would stop in a couple of times a week and ask him to try the beers with me. Finally, he hired me with the provision that I not bring him any more of my homebrew. For a few years I worked at the brewery during the days and tended bar at night. Rick the brewer was kind to me and rotated me through most of the positions in the brewery. I learned a lot about beer. In 1989, I got a job as a full time brewer at Pike Place Brewery. Then, in 1999, I moved to Anderson Valley Brewing in California, where I am today.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge the World Beer Cup for a couple of reasons. One, for the opportunity to judge with other people that have a different take on beer than I do. To learn and discuss beer and brewing with these folks and make new friends and partnerships in the brewing world. Second, I like to keep up to date on what is going on in the wide wide world of beer. Being selected to judge the most prestigious beer competition in the world is a great honor. I feel very lucky to be in such esteemed company of great brewers and beer industry people.

Marty Nachel

Illinois, United States

How did you get into the beer industry? Why does beer matter to you?

After tasting beer on my first brewery tour, I realized exactly how good beer can be when it’s fresh and offered in many different styles. I knew immediately this was my new focus in life. I began brewing my own beer at home and submitting it to competitions. Following this, I became a beer judge with the Beer Judge Certification Program (the first in my home state) and began freelance writing on the topics of beer and brewing which eventually led to the publication of several books. Now I’m judging beer as a professional judge with international credentials.

Beer is important to me not just as a preferred beverage of choice, but also as a libation to be generously shared with others, and I consider it a link to our own human history.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup first because I consider it a great privilege to evaluate some of the best beers in the world. Secondly, I appreciate the opportunity to meet and judge alongside my peers from other countries around the globe. I’m proud to be a member of the global beer judging community.

What else would you like the world to know?

It’s my goal to judge beer on every continent that has a commercial brewing industry.

Tomoko Sonoda

Chiba, Japan

How did you get into the beer industry? Why does beer matter to you?

One of the plans for new business development was a brewpub, and I thought it would be fun to brew beer, so I applied for the position and was hired in 1996. The brewery opened in 2000, and I have been working as the brewmaster ever since. I believe that both drinking and brewing beer are magical experiences that enrich my life.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

One goal is to deepen my knowledge of beer. By judging alongside people involved in the beer industry from around the world, I can learn to perceive things I might not otherwise notice, discover global trends, and, most importantly, train my sensitivity by putting myself in challenging situations. I am grateful for the opportunity to participate in this world-class judging competition, where accuracy in sensory evaluation and a serious sense of responsibility and judgment are required.