World Class Judges

Francesca Morbidelli

Florence, Italy

How did you get into the beer industry? Why does beer matter to you?

I love drinking good beer. I started about twenty years ago. I looked for beers that were unusual, I discovered the beers made by homebrewers, I go in touch with the very first Italian craft breweries. At that time, craft beer renaissance was yet to come! As the Italian craft beer movement was taking its first steps, I co-founded one of the first Italian associations for the promotion of beer culture, where I organized beer culture and tasting courses and wrote for newspapers and blogs. As a matter of fact, I was the first Italian female beer blogger: I’m the founder of the blog pintamedicea.com. Meeting Charlie Papazian in Florence many years ago (around 2010) and listening to Eric Wallace’s talk in Rimini a couple of years later, sparked my curiosity and passion for the history of American craft beer, a subject I now teach in our beer courses as educator. I’m always eager to collaborate with the Brewers Association. I translate their articles and host them on my blog. I wrote and translated countless articles about the American craft beer movement.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is such an important international competition, and being a judge there was a great honor and a great pleasure. I’ve been a beer judge for about fifteen years and the WBC was a crucial experience for me. I’m passionate about American craft beer. Whenever it’s possible I try to collaborate with the Brewers Association, so I was so excited too be invited at the WBC. I really enjoyed the international atmosphere I found in Colorado, the BA volunteers were fantastic, I was thrilled to meet judges from all over the world and to reunite with many friends. Being part of an international judging panel is always an enriching experience, especially in terms of connecting with other beer cultures.

Alejandro Ancona

Quintana Roo, Mexico

How did you get into the beer industry? Why does beer matter to you?

I was always attracted by the science behind food, drinks and flavors. My journey began when I discovered wine, but I soon found out my personality has much more in common with the beer world. Living in a place with scarce beer culture, being a homebrewer and my passion for education, eventually got me to open a beer school in 2017, where today we train beer professionals around Mexico and Latin America. (@beerschoolmx)

Beer matters to me because it’s the perfect blend of ingredients provided by the earth and the passion of the human hand, to create a beverage that has been making people happy for over 10,000 years. That’s just amazing.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging beer professionally is one of the things in life I enjoy the most, and the World Beer Cup is the biggest competition in the planet. Being a part of such a global and amazing panel of brewers, judges and beer professionals is of course a great learning opportunity, but most importantly a great source of lifetime beer friends from many different countries.

Walter König

Bavaria, Germany

How did you get into the beer industry? Why does beer matter to you?

I’ve never done anything other than beer and music! I grew up on a farm in a small village in Bavaria. There was a princely brewery in this village that was founded in 1598. Our neighbor was a brewer in this brewery and I often visited him in the brewhouse. I was fascinated by this craft and quickly became enthusiastic about the profession. At the age of 15, I began training as a brewer and maltster in this brewery. After several years of practical experience as a brewer, my career path took me to the Technical University of Munich, where I graduated as an engineer in brewing and beverage technology.

In Bavaria in particular, beer is closely associated with traditions, festivals, rituals and everyday life. There are many different beer styles for every occasion and every season. Due to my background in agriculture, I am primarily fascinated by the beer raw materials malting barley, wheat and of course hops and the conviction that a good beer needs nothing more than three ingredients, nature and the skill of the brewer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I would like the German beer styles to be interpreted and judged at the jury tables in the way they have evolved from their tradition. I also enjoy exchanging ideas with judges from other countries and beer histories and discussing other beer styles and trends in the brewing industry.

Every brewer who submits a beer to the competition is entitled to transparent and honest feedback on their beer. It is therefore important to me that well-trained and focused judges give each beer the necessary attention. The World Beer Cup offers optimal conditions for this thanks to its organization and the online-based evaluation system. And despite the concentrated work, there is still enough freedom and many opportunities to get to know each other and have fun.

Lotte Peplow

Greater London, United Kingdom

How did you get into the beer industry? Why does beer matter to you?

I’ve been in the beer industry all my career but initially on the periphery, and I came to it through the PR and marketing route. As the craft beer world grew so did my interest and passion for the subject. I was lucky enough to begin my long relationship with the Brewers Association back in 2006 and I gradually took on more responsibility. My role widened until in 2019 when I was appointed American craft beer ambassador for Europe. It’s an honor and a privilege to work for the Brewers Association and I’m incredibly proud to represent them either when traveling overseas or at home in the UK.

For me, beer is not just a career but a way of life. I love the wide variety of flavors and aromas found in beer. It’s super versatile and makes the perfect food accompaniment. I love the beer community and the people who make this industry special. Everyone is friendly, welcoming, and united in a shared appreciation of this beautiful beverage. It’s a uniquely collaborative space and I count myself very lucky to be associated with some of the most talented brewing minds in the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging in the World Beer Cup is the pinnacle of my beer journey and the gold standard in beer judging. It’s like competing at the Olympics! The quality of the competition is second to none — from the world class quality of the entries to the high standards of the judges and the professional, smooth-running organization behind the scenes. Of all the competitions I’ve judged around the world, the World Beer Cup is the biggest, most prestigious, most international, best-organized and most professional of them all — in my humble opinion, of course!

Being selected as a judge for the World Beer Cup is a huge honor and fills me with pride. I love judging because it focuses my mind on everything I’ve learned about beer and brewing. Much like an Olympic athlete, I have to be at the very top of my game and that’s an exciting and thrilling prospect.

I have only judged one World Beer Cup so far (2023 in Nashville) but was completely blown away by the standard of entries, quality of the judges, and organization of the competition. It was an enormously rich and rewarding personal experience and one I hope to repeat again soon.

What else would you like the world to know?

I play hockey (that’s field hockey to my American friends!) for a Club in southwest London and have done for many years. It’s great fun, a chance to run around and blow away the cobwebs before a beer in the bar afterwards. Last season we were undefeated and won promotion to a higher league. This season may be different! I’m married with three grown up children and one very lively dog.

Ben Edmunds

Oregon, United States

How did you get into the beer industry? Why does beer matter to you?

My journey in beer began as an enthusiast of beer around the year 2000, initially as an extension of my interest in local food. Brewpubs in small towns around the East Coast seemed like hubs of local food and culture. I began homebrewing and really caught the craft beer bug when I moved to Colorado. Fast forward a few years: I decided to make a career out of my hobby, and I’ve been in the beer industry ever since.

To this day, I still am wowed by how broad and diverse beer is as a beverage. I view my profession as being part of a centuries-long tradition of craftsmanship, and the practice of brewing — of being a brewer — is at once humbling and satisfying. I find myself challenged to refine and improve my technical and creative skills again and again.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It’s difficult to imagine gathering a more talented and knowledgeable cohort of beer industry experts in a single place to taste and discuss beer. Getting to sit at the judge tables with my peers is an incredible privilege, and I know that engaging in those conversations makes me a better, more precise brewer.

Steve Luke

Washington, United States

How did you get into the beer industry? Why does beer matter to you?

In the summer of 2005, I found myself packing boxes and sweeping floors at a local brewery — and I was hooked!

The beauty of beer and brewing is that it can be as complicated or as simple you make it out to be, and finding that happy medium is up to each and every brewer. There are endless wormholes to seek knowledge and solutions, and continuously evolving techniques, equipment and ingredients. But at the same time, the brewing process is still timeless and logical. Good beer is good beer, no matter how you get there!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup allows you to meet people with different backgrounds in the beer industry from all over the world. It’s engaging, exciting, and often challenging. And it gives you an unrivaled snapshot of the current state of beer — from a quality standpoint, to trends and experimentation, to observing and developing beer style parameters.

Lana Svitankova

How did you get into the beer industry? Why does beer matter to you?

My beer journey started with an exclamation on my honeymoon in Prague: “Oh, beer can be like this?!” That morphed into a passion that drives my travels, education, work, and free time alike. Beer is an enjoyment for the senses, varied and exciting, social and inspiring. And besides pure hedonistic experience, it is always a discovery of new: new ingredients, new techniques, new places, and last but not least, amazing people.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the WBC is a great honor and privilege. Helping to find and highlight the best beers in their respective categories together with seasoned experts is a joy like no other. Watching the eyes of the winners light up, tears of happiness flowing, and banners and flags proudly displayed at the awards ceremony delights me to no end. Their merriment is so deserved since every time it’s only three awards, no more. The weight of making the choice and decision is always looming over each judge, but it’s a satisfying effort. Sharing knowledge, learning from the best, and representing your country in this ‘beer olympics’ is an invaluable experience, as well as the sheer enjoyment of meeting all the amazing people: judges, organizers, and volunteers, who make this celebration of beer real.

Nathan Keffer

Quito, Ecuador

How did you get into the beer industry? Why does beer matter to you?

After helping to open a backpackers hostel and bed-and-breakfast in 2012 in Quito, Ecuador, we quickly saw a demand for craft beer. We had guests from all over the world passing through, and many often asked where they could get a good pint. At that time, the only options available were the typical commercial national lagers that small Latin American countries have. Having just graduated from the University of Oregon, we were very familiar with the amazing options local craft beer had to offer, so we started brewing in Ecuador in hopes of serving great beer to our guests and introducing our local friends to the culture of American craft beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It’s an honor to judge at the World Beer Cup. Judging there is an opportunity to give back to the brewing community I hold so dear, and it allows me to test my skills against other judges with different levels of experience and diverse backgrounds. There’s always something to learn as a judge, and even more so when you are paired with some of the other great people at WBC.

Walt Chleva

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I started off in the beer industry by working part time at my local homebrew store and wanted to take my brewing to the next level. I was able to get a position as a part time brewer for the brewery attached to the homebrew store and the rest is history.

Beer matters to me because from such a rich history comes the continued refinement and creation of a beverage that spans the world over. Beer has been enjoyed all around the world for thousands of years and poured into all sorts of vessels with many ingredients. Enjoying beer makes memories and is an experience that I feel blessed to be able to partake in, especially at this time in world history where the beer quality is at its peak.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup because I have been in the beer industry for over 15 years and have loved seeing the increase in quality over the years. Brewers have been putting more effort into making quality paramount in the more recent years, making this last year’s judging experience the best one yet!

Judging beer at the World Beer Cup puts my skills to the test and allows me to continue my never-ending journey of sensory knowledge as I learn more each time I judge from some of the best in the world at determining the minute compounds created during the mash, the fermentation, or the packaging process.

Flavio Boero

Genoa, Italy

How did you get into the beer industry? Why does beer matter to you?

When I was young I was fascinated by the fermentation of wine by following my father in his small production. In 1973 I had the opportunity to work for an Italian brewery named Poretti Industries. I started in the lab, and part of my job was collaborating with the lab manager in researching off-flavor in beer. At that time we were the only brewery in Italy that used gas chromatography to do basic research on the brewery sector. I also worked for this brewery when it was acquired by Carlsberg, but my passion for beer increased when I became interested in craft beer production in Italy.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I think the renaissance of beer started in the U.S. Right now, the World Beer Cup best represents the evolution of beer, and leads the beer movement around the world.

Rene Aduan Junior

São Paulo, Brazil

How did you get into the beer industry? Why does beer matter to you?

I’ve worked in beer industry since 2004, first as a beer taster (sommelier), then as a brewmaster in biotechnology and science. For 15 years I’ve been teaching the new guys “how to taste beer” in a sommelier course in ESCM and at Doemens achademy in Brasil. Beer is my priority and unconditional love.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is the most refined world competition, with the best selection of judges. It is a pleasure to be part of this event, sharing knowledge to the market. The exchange of experiences between everyone who participates is the solid basis that motivates me to participate since 2014. This competition is the best way to celebrate all the values ​​that beer represents in our society!

Bruna de Oliveira

Sao Paulo, Brazil

How did you get into the beer industry? Why does beer matter to you?

During my chemical engineering degree, I had the opportunity to intern at Grupo Petrópolis, a Brazilian company with 100% national capital. I enjoyed this experience and realized that the beverage industry fascinated me, though I hadn’t yet identified the area I connected with most. After graduating, I had the chance to return to the company, this time as a professional in the quality assurance department, focusing on beverage sensory analysis. It was then that I realized this area was the perfect fit for me, and I’ve continued my career in this sector with a great passion for what I do. Beer is important to me because it has helped me find and develop myself as a professional.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Based on my experience and training in sensory analysis and beer, I naturally set some career goals. One of them was to become an international judge, and in 2024, my opportunity arrived. I had the honor of being part of the sensory panel at the World Beer Cup. I feel fulfilled to have been part of a competition recognized worldwide for its excellence and quality. I learned a great deal during the competition and returned home with immense gratitude.