World Class Judges

Gad Deviri

Tel Aviv, Israel

How did you get into the beer industry? Why does beer matter to you?

It all started for me with homebrewing, which fed my soul. I started to import brewing supplies to the very young and small Israeli craft and homebrew market. I enrolled in courses at the Siebel Institute in Chicago and started teaching homebrewing and beer sensory.

Beer is a very interesting drink. It can be very ‘down to earth’ or a very complicated drink. It has so many shapes and shades. It’s never boring.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging in the prestigious competition in the word is a milestone in my professional life. It is an honor to be part of the team. Judging at this International competition gives me a broad perspective of the world of beer styles and tastes and is a rare opportunity to meet others from the industry.

Jason Macias

Pennsylvania, United States

How did you get into the beer industry? Why does beer matter to you?

After graduating with my MBA in finance from Drexel University, I was conflicted. Should I accept just ‘any’ job where my education and skills would be rewarded with a salary, or should I build on my educational foundation with hands-on skills in a unique industry that I was interested in learning more about — which was brewing.

My interest in brewing began as a homebrewer and was fueled when I began working as a server at a brew pub while attending college which introduced me to brewing on a micro scale — larger than home brewing but smaller than ‘big beer.’ My first industry job was as an assistant brewer at an upstart brewery in the quiet suburban outskirts of Philly which was initially perplexing to my family until they heard me share stories of my first few weeks and they knew I found my passion.

Eventually my education caught up with me as I worked my way out of the brewery and into various sales roles, starting with beer then raw materials (hops, malt) and eventually printed and brite aluminum cans, where I happily work currently with the Zuckerman Honickman packaging team.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The process of judging beer allows me to tap into my sensory skills, which I was mostly unaware I possessed until a few years back when I became a Beer Judge Certification Program judge and exam administrator for my local homebrew club. Having been educated in marketing during my undergrad years, I was well aware of how branding, labels, and packaging can impact consumer demand and sales. To completely put that aside and focus only on the actual beer was fascinating!

Beer styles are historical stories of a time and place where they originated. They offer glimpses into that time when you worked with what the land offered and played the hand you were dealt. Brewers played their hand across the globe creating the dozens of beer styles with countless attributes and characteristics that we have today. This is in addition to the story your senses can tell you about a specific beer sample’s journey into your sample glass.

The World Beer Cup represents the pinnacle of judging opportunities for me and I’m so thankful and proud to be a part of this beer judging community and engage with such amazing and interesting people from around the world.

Geoff Deman

Kansas, United States

How did you get into the beer industry? Why does beer matter to you?

My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.

I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.

I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.

Fernanda Ueno

São Paulo, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my brewing journey in 2009 at Cervejaria Colorado in Brazil, starting as an intern and becoming head brewer. After earning a degree in food engineering, I completed the Master Brewers Program at UC Davis in 2015. I then led innovation projects for AB InBev’s craft breweries across South America and Europe.

In 2021, I moved to Europe to manage brewing and quality for ABI’s craft brands—including Camden Town, Bosteels, Birra del Borgo, and La Virgen—as well as co-packers and Beyond Beer products, until 2024.

Throughout my career, sensory analysis and beer judging have been part of my daily work. I’m passionate about experimenting with new ingredients, flavors, and techniques, exploring not just beer but also beverages like sake and coffee.

I’m also co-founder and brewmaster of Japas Cervejaria, a female-owned gypsy brewery blending Japanese and Brazilian influences. We brew and distribute our beers in Brazil, the U.S., and Taiwan, using beer as a creative way to honor our heritage.

Beer continues to teach me and connect me with amazing people every day—and I’m proud to give back to the industry that inspires me so deeply.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is both an honor and a way for me to give back to the brewing community that has shaped so much of my life. It’s a chance to support brewers by providing thoughtful, constructive feedback, and to celebrate the creativity, diversity, and technical skill that go into every beer. With a background in brewing, sensory analysis, and innovation across different cultures and styles, I see judging as a unique opportunity to keep learning while also helping to uphold the highest standards in our industry. It’s incredibly rewarding to be part of such a prestigious event that brings together passionate professionals from around the world to share knowledge, elevate beer quality, and inspire one another.

Maria Sol Cravello

Buenos Aires, Argentina

How did you get into the beer industry? Why does beer matter to you?

While studying at university, I worked in a microbiology lab. I was fascinated by microorganisms and wanted to learn more about them. After earning my degree in food science, I was determined to find a job that combined microorganisms and food. How bacteria and yeast transform flavors and aromas was—and still is—impressive to me. Fortunately, I discovered the fantastic world of beer.

My first job after graduation was as sensory lead at the largest brewery in Argentina. Today, 12 years later, I still dedicate my career to educating and spreading beer knowledge and appreciation at every opportunity.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup has been a dream of mine since I started my career. I remember attending Craft Brewers Conferences and WBC awards ceremonies, thinking, “Wow, will I ever be part of this huge event?” The day I received the invitation to judge in Las Vegas in 2024 was one of the best days of my beer career. I was so excited telling everyone about it that I almost forgot to reply to the email and nearly missed out on the competition!

The news was so big in my country that I was interviewed by the most important local newspapers about my experience as a judge representing Argentina. That’s how significant being a WBC judge is to me. 🙂

Dana Johnson

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

Like many, I got into the industry after falling in love with home brewing. For my 30th birthday, I was given a homebrewing kit and (of course) Charlie Papazian’s “Complete Joy of Homebrewing” book. This was prior to the internet and my first batch or two had a very steep learning curve, but I was hooked. Five years later, I knew I didn’t want to start my own brewery but saw an opportunity selling cleaning, sanitizing, and process aids to the industry. I’ve been doing it ever since and couldn’t be happier.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I’ve been judging at the Great American Beer Festival (GABF) since 2015. When the opportunity to judge at the World Beer Cup presented itself a couple of years ago, I jumped at the chance. The World Beer Cup is open to breweries all over the world, not just the US. The WBC is one of the most prestigious beer competitions in the world with some of the best judges in the world. It is interesting to judge with people from across the globe and is very educational. I am extremely honored to be included as a World Beer Cup Judge and to know that we are all very committed to doing our very best, each and every round and awarding medals to the best beers in the entire world.

Lotte Peplow

Greater London, United Kingdom

How did you get into the beer industry? Why does beer matter to you?

I’ve been in the beer industry all my career but initially on the periphery, and I came to it through the PR and marketing route. As the craft beer world grew so did my interest and passion for the subject. I was lucky enough to begin my long relationship with the Brewers Association back in 2006 and I gradually took on more responsibility. My role widened until in 2019 when I was appointed American craft beer ambassador for Europe. It’s an honor and a privilege to work for the Brewers Association and I’m incredibly proud to represent them either when traveling overseas or at home in the UK.

For me, beer is not just a career but a way of life. I love the wide variety of flavors and aromas found in beer. It’s super versatile and makes the perfect food accompaniment. I love the beer community and the people who make this industry special. Everyone is friendly, welcoming, and united in a shared appreciation of this beautiful beverage. It’s a uniquely collaborative space and I count myself very lucky to be associated with some of the most talented brewing minds in the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging in the World Beer Cup is the pinnacle of my beer journey and the gold standard in beer judging. It’s like competing at the Olympics! The quality of the competition is second to none — from the world class quality of the entries to the high standards of the judges and the professional, smooth-running organization behind the scenes. Of all the competitions I’ve judged around the world, the World Beer Cup is the biggest, most prestigious, most international, best-organized and most professional of them all — in my humble opinion, of course!

Being selected as a judge for the World Beer Cup is a huge honor and fills me with pride. I love judging because it focuses my mind on everything I’ve learned about beer and brewing. Much like an Olympic athlete, I have to be at the very top of my game and that’s an exciting and thrilling prospect.

I have only judged one World Beer Cup so far (2023 in Nashville) but was completely blown away by the standard of entries, quality of the judges, and organization of the competition. It was an enormously rich and rewarding personal experience and one I hope to repeat again soon.

What else would you like the world to know?

I play hockey (that’s field hockey to my American friends!) for a Club in southwest London and have done for many years. It’s great fun, a chance to run around and blow away the cobwebs before a beer in the bar afterwards. Last season we were undefeated and won promotion to a higher league. This season may be different! I’m married with three grown up children and one very lively dog.

Shane McNamara

How did you get into the beer industry? Why does beer matter to you?

My journey into the beer industry began with homebrewing in Brisbane, Australia, over a decade ago. This led me to undertake a course in brewing science at Ballarat University, and eventually complete a master’s in brewing science at Nottingham University. My passion for beer and brewing education has driven my career path, leading me to also become the first Australian Master Cicerone. This journey from homebrewing to professional brewing, has taken me all over the world and eventually to my current role as global director for beer passion and beyond-beer innovation at AB InBev.

Beer matters to me because it represents a perfect blend of art and science. It’s a product that brings people together, fostering a sense of community and shared experiences. Through my education and career, I’ve come to appreciate the intricacies of brewing and the cultural significance of beer. It’s not just a beverage; it’s a way to connect with history, traditions, and people from around the world. The continuous evolution and innovation within the beer industry keep it exciting and inspiring for me.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup allows me to contribute to the global beer community by recognizing and celebrating excellence in brewing. It’s an opportunity to support the industry by providing valuable feedback to brewers, helping them improve and innovate. Judging also keeps my sensory skills sharp and broadens my understanding of different beer styles and brewing techniques. It’s a privilege to be part of such a prestigious event and to witness firsthand the diversity and creativity that brewers bring to the table.

Being involved in World Beer Cup is an honor and a responsibility. It means being part of a global community dedicated to the highest standards of brewing excellence. It’s a chance to taste and evaluate beers from around the world, learning from each one and contributing to the continuous improvement of the industry. For me, it’s not just about awarding medals; it’s about celebrating the passion, craftsmanship, and innovation that go into every beer.

Fernanda Meybom

How did you get into the beer industry? Why does beer matter to you?

I have always liked beer and my grandmother was a homebrewer.As a chemical engineer,I became more familiar with the fermentation process and the beer industry. After my graduation and a sommelier course, I decided to learn more about sensory analysis. I got involved with beer competitions and local homebrewers associations, including organizing competitions and conferences.I’m a master’s candidate in food engineering and beer science. I recently co-authored a chapter about pairing beer and food in Guia da Sommelieira de Cervejas (Beer Sommelier Guide), and co-authored a chapter about probiotic beer in Protocols in Technology of Probiotic Foods and Beverages for Springer Protocols. I’m also the technical advisor at the Regional Council of Engineering and Agronomy of Santa Catarina in Brazil. I am an active BJCP Certified judge and for the last 10 years I have judged in international beer competitions in Chile, Spain, Mexico, South Africa, Belgium, Argentina, and Uruguay. I’m the co-founder of Passaporte Cervejeiro, a company that organizes beer travel groups to Belgium. I have taught several courses in Brazil. Writing and cooking are my passions, and after five years as a columnist for Revista da Cerveja (Magazine of Beer), I now share recipes at my own website.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is one of the largest and most prestigious competitions in the world, and winning a medal there is celebrated as a significant competitive achievement. Being selected for the judging team is therefore a great honor and an achievement for beer professionals, as well as a great responsibility to select the worthiest beers from among the entries. Being part of the World Beer Cup is a great validation of my hard work, study, and preparation in the beer industry, and a wonderful way to use my beer evaluation skills.

Noel Sanchez

Stuttgart, Germany

How did you get into the beer industry? Why does beer matter to you?

I’ve been a beer enthusiast since an early age, mainly because of the close relationship between beer and heavy metal. It has always been my favorite beverage during fun times. Beer and music can bring people together in a curiously special bond. I greatly enjoy being an agent who promotes this wonderful human connection—and making a living from it.

In the mid-2000s, my interest in understanding beer more deeply was sparked when some relatives invited me to brew beer at home. A few years later, while working as a creative director, I participated in a brainstorming session to create the brand for the first microbrewery in Panama. Seeing the boom that craft beers were experiencing, I saw an opportunity to quit advertising and dedicate myself fully to the beer industry.

In 2014, I began my journey as a beer professional, studying and formally training with various organizations. Since then, I have managed to stand out in different fields as an entrepreneur, consultant, and educator. I also became a beer judge at competitions held in more than 20 countries, building a large network of colleagues and opportunities across the globe.

Today, I’m the regional sales director for BrauKon in Germany.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

For me, having the opportunity to participate as a judge in the largest and most important beer competition in the world, next to internationally respected professionals, is an honor, a privilege, and a great reward for dedication.

Matt Johnson

South Dakota, United States

How did you get into the beer industry? Why does beer matter to you?

After homebrewing for a few years, I decided to become a professional brewer in 1997. I quit my job and went to brew school. I got a job as a brewer right out of school and never looked back. I was lucky enough to brew through the meteoric rise of craft beer, and I’ve enjoyed it the entire way. I worked my way up from brewing at a few brewpubs to being the brewmaster of brewery operations at a mid-sized brewery in San Diego, producing 85,000 barrels a year at our peak. Along the way, I built eight small breweries and have been a member of the Hop Quality Group, a voting member of the Hop Research Council, a member of the MBAA National Technical Committee, and the BA Brewpub Committee.

This industry is very big yet very small and collaborative, and I’ve enjoyed being a part of it. I will continue to be part of this great group of brewers and collaborators.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I became a judge for the simple reason that I wanted to learn more about beer styles and what it takes to brew them. Being able to taste and give opinions on beers for the World Beer Cup is a great learning experience. It also helps create friendships within our industry. Judging the WBC, one of the best beer competitions in the world, is an honor and a privilege for anyone. It’s a way to share my industry knowledge with other brewers and judges. I love it because it also allows me to continuously learn more about our industry and the trends happening within it.

Leigh Maberry Hostetler

Texas, United States

How did you get into the beer industry? Why does beer matter to you?

I entered the beer industry through an internship opportunity for QA and lab work. This was shortly after my first ever craft beer: a classic American pale ale, that completely blew me away with the complexity and delicious flavor craft beer could offer. As a microbiologist and anthropologist, my skill set seemed perfectly matched for the brewing industry. The love for the sensory sciences was a natural progression during my tenure in the industry because at the end of the day, beer is intended to taste cohesively good, which is something analytical data can’t always demonstrate. Beer has been a collaborative effort for millennia and I am excited by the contributions I can offer to encourage growth throughout the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup to expand my knowledge and palate for international classifications and flavors. I judge to meet fellow judges and learn from their wide range of occupations, experiences, and sensory backgrounds. The World Beer cup judging opportunity allows cultural divides and geo-political barriers to be loosened allowing for equal trade of beer enthusiasm and expertise. Bonus: Critically evaluating beer and diving deep into what four simple ingredients can provide and honoring our industry peers creativity is simply fun and rewarding!

What else would you like the world to know?

On average, 75% of the beers we taste throughout judging are good beers. Just because you don’t win an award doesn’t mean you aren’t making great beer. Keep up the good work brew crews and let’s craft beer thriving!