Luc De Raedemaeker

Brussels, Belgium

How did you get into the beer industry? Why does beer matter to you?

‘Beer and life: If you have to eat and drink anyway, you might as well enjoy it.’ This is an important rule of life that I learned growing up in Brussels, where I developed an appreciation for the offerings from the Zenne valley, particularly the Geuze and Lambiek. I acquired my taste for beer as a student bartender and my expertise grew as I trained in Belgium and around the world. I am now a lecturer in zythology and chief editor of Bier Grand Cru. My first book, The Belgian Beer Book, has been hailed as the perfect guide to Belgian beer and beer culture. I am a regular speaker at food and beer festivals all over the world. I am also the co-founder and director of the Brussels Beer Challenge, a prestigious international beer competition.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a chance to be part of a global celebration of beer, contribute to the industry’s growth and quality, and gain personal and professional enrichment through the experience. It holds a special place in my heart.

Bruna de Oliveira

Sao Paulo, Brazil

How did you get into the beer industry? Why does beer matter to you?

During my chemical engineering degree, I had the opportunity to intern at Grupo Petrópolis, a Brazilian company with 100% national capital. I enjoyed this experience and realized that the beverage industry fascinated me, though I hadn’t yet identified the area I connected with most. After graduating, I had the chance to return to the company, this time as a professional in the quality assurance department, focusing on beverage sensory analysis. It was then that I realized this area was the perfect fit for me, and I’ve continued my career in this sector with a great passion for what I do. Beer is important to me because it has helped me find and develop myself as a professional.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Based on my experience and training in sensory analysis and beer, I naturally set some career goals. One of them was to become an international judge, and in 2024, my opportunity arrived. I had the honor of being part of the sensory panel at the World Beer Cup. I feel fulfilled to have been part of a competition recognized worldwide for its excellence and quality. I learned a great deal during the competition and returned home with immense gratitude.

Dr. Amanda Reitenbach

Santa Catarina, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my journey in the beer industry from a scientific perspective, initially focused on producing scientific knowledge. Over time, my path shifted towards science, technology, and education, particularly within the realm of sensory sciences. For me, beer signifies the opportunity to share and apply evidence-based knowledge, contributing to the evolution and transformation of both society and the beer culture.

The beer industry, with its complexity and diversity, offers an intriguing platform for exploration, innovation, and the pursuit of excellence. It serves as a fusion point where science meets craftsmanship, tradition merges with innovation, and artistry blends with precision. Beer holds significance because it transcends being a mere beverage; it embodies a rich tapestry of history, culture, and craftsmanship.

Beer matters to me because it represents a dynamic world where science and culture converge to shape a constantly evolving and vibrant landscape. Through my involvement in the beer industry, I’ve witnessed the power of knowledge in enhancing beer quality, enriching consumer experiences, and fostering a passionate community. It’s not just a drink; it’s a catalyst for learning, sharing, and forging meaningful connections.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup holds significant value for me on multiple fronts. Firstly, it’s an invaluable platform for honing and refreshing my sensory skills. Assessing a diverse range of beers challenges my palate, allowing me to stay at the forefront of sensory evaluation. It’s a continuous learning process that keeps me sharp and informed about global brewing trends.

Secondly, participating in the World Beer Cup is an extraordinary opportunity for international networking. It’s a chance to reunite with fellow professionals, forge new connections, and engage in cultural exchanges. The camaraderie among judges and the sharing of insights are priceless aspects of this experience.

Moreover, judging at the World Beer Cup offers a unique window into the global beer landscape. It’s fascinating to witness the evolution of the beer market across different countries and continents. It provides valuable insights into emerging styles, innovative techniques, and the ever-changing consumer preferences worldwide.

Judging at the World Beer Cup is not just an assessment of beers; it’s an immersive journey of sensory exploration, professional camaraderie, and global beer discovery. It keeps me passionate, informed, and deeply connected to the vibrant world of brewing.

Craig Thomas

California, United States

How did you get into the beer industry? Why does beer matter to you?

My first brewing job was meant to be a stepping stone into distilling. However, as I pursued my master’s in brewing and distilling at Heriot-Watt University, I began appreciating beer more and more. To me, it felt like a more experimental, exciting, and forward-thinking craft. The diversity of ingredients, techniques, and historical traditions delivered a broader, more compelling story of flavor and experience than distilled spirits did. There is so much to learn, and each moment of learning is aided or reinforced by sensory experiences that have created very impactful memories for me.

Since graduating in 2014, I’ve done my best to shape my career path by putting myself in situations where I can absorb knowledge from people with different types of expertise. I’ve had the privilege of traveling the world tasting beer while working with Bill Simpson and AROXA. I’ve brewed with some of the best at Firestone Walker Brewing Company, tested my practical and theoretical sensory knowledge as part of the ASBC Sensory Subcommittee, and explored beer dispense in order to earn Master Cicerone. Now, at Abstrax Hops, I’m reevaluating everything I thought I knew about beer. New frontiers never end!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

There is no other place where so many diverse, knowledgeable, and experienced people gather to taste and talk about beers and beer styles. What better spot to challenge preconceptions, discuss new techniques, and discover new trends? Furthermore, the competition brings in a plethora of world-class examples across so many styles. It is the only place where one can repeatedly experience technical precision and artistic expression in equal measure—sometimes at the same time. Competitions like the World Beer Cup are outlets where a brewer’s intent can be fully grasped and appreciated, as these beers are labors of love, often produced fresh and free from the constraints of distributor deals, consumer preferences, cost-of-goods quandaries, and dispense dilemmas.