Agus Blanco

Madrid, Spain

How did you get into the beer industry? Why does beer matter to you?

My journey began behind the bar, serving patrons and forging connections with both the bartending team and the final drinker. This experience sparked a passion for understanding spirits like whisky and, especially, beer. I saw myself as a bridge between the consumer and the producer, eager to be the door that welcomes people into the world of flavors.

For over a decade, I’ve continuously honed my communication skills in the realms of beer, whisky, and now mezcal. My passion evolved into expertise, allowing me to train both brewers and judges at Lúpulo Digital’s tasting gym. I help them hone their sensory skills to craft and appreciate exceptional beverages. My focus lies in optimizing flavor and aroma profiles for breweries, ensuring their beers capture consumer hearts (and taste buds!).

In 2023, I had the honor of judging prestigious international competitions across the globe, expanding my knowledge of diverse beer styles and trends (Brazil, Germany, South Africa, Belgium, Spain). Looking ahead, I’m excited to continue this journey in 2024 (U.S., Italy, Mexico, etc.).

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup was a challenging yet enriching experience. Exchanging knowledge with fellow judges, from all corners of the globe and brewing generations, is truly special. The Brewers Association’s legacy as a craft beer revolution leader makes connecting with these judges even more meaningful. The vast knowledge and diverse perspectives at the WBC have challenged and broadened my understanding of beer. This event highlighted the ever-evolving world of beer, a community brimming with creativity and pushing boundaries. I’m grateful for this experience and excited to see the BA continue fostering innovation and inspiring future generations of beer lovers.

Luc De Raedemaeker

Brussels, Belgium

How did you get into the beer industry? Why does beer matter to you?

‘Beer and life: If you have to eat and drink anyway, you might as well enjoy it.’ This is an important rule of life that I learned growing up in Brussels, where I developed an appreciation for the offerings from the Zenne valley, particularly the Geuze and Lambiek. I acquired my taste for beer as a student bartender and my expertise grew as I trained in Belgium and around the world. I am now a lecturer in zythology and chief editor of Bier Grand Cru. My first book, The Belgian Beer Book, has been hailed as the perfect guide to Belgian beer and beer culture. I am a regular speaker at food and beer festivals all over the world. I am also the co-founder and director of the Brussels Beer Challenge, a prestigious international beer competition.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a chance to be part of a global celebration of beer, contribute to the industry’s growth and quality, and gain personal and professional enrichment through the experience. It holds a special place in my heart.

Carlo Graciano

How did you get into the beer industry? Why does beer matter to you?

I started home brewing in 2009 and fell in love with beer industry. I co-founded my first brewery in 2014, Santo Domingo Brewing Co. We started small and grew to a 10bbl system. I was the COO overseeing the brewers. In 2016, I co-founded Cerveceria Punta Cana, and we started importing our flagship beer, Canita, with the intention to gain market to be able to start with a bigger brewery. I sold SDBC in 2020. Our first locally brewed Canita came out April 2021, that year we brewed 1,400 HL and we have grown to almost 24,000 HL a year.

I started my formal beer education in 2018 with the Cicerone Certification Program and in 2019 obtained the Certified Cicerone level and in 2024 the Advanced Cicerone level.

I started judging beer in 2019, and been traveling to beer cups every year after the pandemic to Colombia, Mexico, Brasil, Argentina, and the World Beer Cup in 2024.

Beers is not only a job for me. It is a way of life, and traveling to different beers competitions has become my way of meeting new people and seeing new places.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup means judging the best beers in the world with the best judges out there. It means that at each table you share feedback with judges with vast experience in the styles being judged.

Geoff Deman

Kansas, United States

How did you get into the beer industry? Why does beer matter to you?

My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.

I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.

I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.