Jessica MI

Mexico City, Mexico

How did you get into the beer industry? Why does beer matter to you?

My mind was blown when I tried my first craft beer back in 2007. Since then, I couldn’t stop searching for those “different” beers. I became more and more involved until I ended up taking a course to become a beer sommelier, started homebrewing, and eventually became a beer judge. I attended various workshops, training sessions, and did plenty of studying. I launched my own brand in 2014, and now beer has become a very important part of my life—it has been my companion for many years.

Beer is such a versatile drink that brings people together. It’s a whole universe of options, and there’s a beer style for everyone!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I enjoy promoting beer culture and helping the industry grow and develop. I believe that through beer competitions, we can help the industry improve. Recognizing breweries that are doing a wonderful job is a great way to encourage them to keep up the good work!

I also wanted to be part of the panel of judges for the “Olympics of Beer” because participating in such a huge and important event is both challenging and something I truly enjoy!

Jason Macias

Pennsylvania, United States

How did you get into the beer industry? Why does beer matter to you?

After graduating with my MBA in finance from Drexel University, I was conflicted. Should I accept just ‘any’ job where my education and skills would be rewarded with a salary, or should I build on my educational foundation with hands-on skills in a unique industry that I was interested in learning more about — which was brewing.

My interest in brewing began as a homebrewer and was fueled when I began working as a server at a brew pub while attending college which introduced me to brewing on a micro scale — larger than home brewing but smaller than ‘big beer.’ My first industry job was as an assistant brewer at an upstart brewery in the quiet suburban outskirts of Philly which was initially perplexing to my family until they heard me share stories of my first few weeks and they knew I found my passion.

Eventually my education caught up with me as I worked my way out of the brewery and into various sales roles, starting with beer then raw materials (hops, malt) and eventually printed and brite aluminum cans, where I happily work currently with the Zuckerman Honickman packaging team.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The process of judging beer allows me to tap into my sensory skills, which I was mostly unaware I possessed until a few years back when I became a Beer Judge Certification Program judge and exam administrator for my local homebrew club. Having been educated in marketing during my undergrad years, I was well aware of how branding, labels, and packaging can impact consumer demand and sales. To completely put that aside and focus only on the actual beer was fascinating!

Beer styles are historical stories of a time and place where they originated. They offer glimpses into that time when you worked with what the land offered and played the hand you were dealt. Brewers played their hand across the globe creating the dozens of beer styles with countless attributes and characteristics that we have today. This is in addition to the story your senses can tell you about a specific beer sample’s journey into your sample glass.

The World Beer Cup represents the pinnacle of judging opportunities for me and I’m so thankful and proud to be a part of this beer judging community and engage with such amazing and interesting people from around the world.

Walter König

Bavaria, Germany

How did you get into the beer industry? Why does beer matter to you?

I’ve never done anything other than beer and music! I grew up on a farm in a small village in Bavaria. There was a princely brewery in this village that was founded in 1598. Our neighbor was a brewer in this brewery and I often visited him in the brewhouse. I was fascinated by this craft and quickly became enthusiastic about the profession. At the age of 15, I began training as a brewer and maltster in this brewery. After several years of practical experience as a brewer, my career path took me to the Technical University of Munich, where I graduated as an engineer in brewing and beverage technology.

In Bavaria in particular, beer is closely associated with traditions, festivals, rituals and everyday life. There are many different beer styles for every occasion and every season. Due to my background in agriculture, I am primarily fascinated by the beer raw materials malting barley, wheat and of course hops and the conviction that a good beer needs nothing more than three ingredients, nature and the skill of the brewer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I would like the German beer styles to be interpreted and judged at the jury tables in the way they have evolved from their tradition. I also enjoy exchanging ideas with judges from other countries and beer histories and discussing other beer styles and trends in the brewing industry.

Every brewer who submits a beer to the competition is entitled to transparent and honest feedback on their beer. It is therefore important to me that well-trained and focused judges give each beer the necessary attention. The World Beer Cup offers optimal conditions for this thanks to its organization and the online-based evaluation system. And despite the concentrated work, there is still enough freedom and many opportunities to get to know each other and have fun.

Fal Allen

California, United States

How did you get into the beer industry? Why does beer matter to you?

I started as a homebrewer in 1985. I was working at a waterfront bar in Seattle and one day, while I was checking in a couple of cases of Redhook, I had an epiphany: I thought, “Wait a minute, someone gets paid to make Red Hook beer. Maybe I could get paid to make Redhook beer!” So I started visiting the Redhook brewery in the Fremont district and sharing my homebrew with the brewer. I would stop in a couple of times a week and ask him to try the beers with me. Finally, he hired me with the provision that I not bring him any more of my homebrew. For a few years I worked at the brewery during the days and tended bar at night. Rick the brewer was kind to me and rotated me through most of the positions in the brewery. I learned a lot about beer. In 1989, I got a job as a full time brewer at Pike Place Brewery. Then, in 1999, I moved to Anderson Valley Brewing in California, where I am today.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge the World Beer Cup for a couple of reasons. One, for the opportunity to judge with other people that have a different take on beer than I do. To learn and discuss beer and brewing with these folks and make new friends and partnerships in the brewing world. Second, I like to keep up to date on what is going on in the wide wide world of beer. Being selected to judge the most prestigious beer competition in the world is a great honor. I feel very lucky to be in such esteemed company of great brewers and beer industry people.