Abram Goldman-Armstrong

Sandefjord, Norway

How did you get into the beer industry? Why does beer matter to you?

I was a big fan of Oregon microbrews growing up in the 1990s and began homebrewing at age 17 when I moved to Minnesota for college and missed the beers from home. While studying at University College Cork in Ireland during my junior year abroad in 1997-98, my local Rumplestiltskins had a great selection of German and Belgian beers. I broadened my knowledge of European beer styles while traveling in Scotland, England, Belgium and the Netherlands with my trusty copy of Michael Jackson’s Pocket Guide to beer. When I returned to Portland after college I joined the Oregon Brew Crew and passed the BJCP exam at the national level. From there I went on to work as a beer writer, festival organizer, bottle shop beer buyer and brewer. I operated my own cidery in Portland from 2013-2019 and moved to Norway in 2020 to launch a cider brand for Fjordfolk Mikrobryggeri where I also became the assistant brewer and took over as head brewer in January 2022. Enjoying the diversity of beer flavours has always been an important part of travel for me, and I enjoy trying beers from around the world.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is an important way to connect with other brewers, judges, and writers from around the globe. I always learn something from judging, and it makes me a better brewer, as I taste and assess beers with other highly knowledgeable beer people.

What else would you like the world to know?

My favorite category to judge is Historical Beer. I enjoy learning about beer traditions from entrants notes and tasting different interpretations of historical beers from diverse brewing traditions.

Francesca Morbidelli

Florence, Italy

How did you get into the beer industry? Why does beer matter to you?

I love drinking good beer. I started about twenty years ago. I looked for beers that were unusual, I discovered the beers made by homebrewers, I go in touch with the very first Italian craft breweries. At that time, craft beer renaissance was yet to come! As the Italian craft beer movement was taking its first steps, I co-founded one of the first Italian associations for the promotion of beer culture, where I organized beer culture and tasting courses and wrote for newspapers and blogs. As a matter of fact, I was the first Italian female beer blogger: I’m the founder of the blog pintamedicea.com. Meeting Charlie Papazian in Florence many years ago (around 2010) and listening to Eric Wallace’s talk in Rimini a couple of years later, sparked my curiosity and passion for the history of American craft beer, a subject I now teach in our beer courses as educator. I’m always eager to collaborate with the Brewers Association. I translate their articles and host them on my blog. I wrote and translated countless articles about the American craft beer movement.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is such an important international competition, and being a judge there was a great honor and a great pleasure. I’ve been a beer judge for about fifteen years and the WBC was a crucial experience for me. I’m passionate about American craft beer. Whenever it’s possible I try to collaborate with the Brewers Association, so I was so excited too be invited at the WBC. I really enjoyed the international atmosphere I found in Colorado, the BA volunteers were fantastic, I was thrilled to meet judges from all over the world and to reunite with many friends. Being part of an international judging panel is always an enriching experience, especially in terms of connecting with other beer cultures.

Noel Sanchez

Stuttgart, Germany

How did you get into the beer industry? Why does beer matter to you?

I’ve been a beer enthusiast since an early age, mainly because of the close relationship between beer and heavy metal. It has always been my favorite beverage during fun times. Beer and music can bring people together in a curiously special bond. I greatly enjoy being an agent who promotes this wonderful human connection—and making a living from it.

In the mid-2000s, my interest in understanding beer more deeply was sparked when some relatives invited me to brew beer at home. A few years later, while working as a creative director, I participated in a brainstorming session to create the brand for the first microbrewery in Panama. Seeing the boom that craft beers were experiencing, I saw an opportunity to quit advertising and dedicate myself fully to the beer industry.

In 2014, I began my journey as a beer professional, studying and formally training with various organizations. Since then, I have managed to stand out in different fields as an entrepreneur, consultant, and educator. I also became a beer judge at competitions held in more than 20 countries, building a large network of colleagues and opportunities across the globe.

Today, I’m the regional sales director for BrauKon in Germany.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

For me, having the opportunity to participate as a judge in the largest and most important beer competition in the world, next to internationally respected professionals, is an honor, a privilege, and a great reward for dedication.

Luc De Raedemaeker

Brussels, Belgium

How did you get into the beer industry? Why does beer matter to you?

‘Beer and life: If you have to eat and drink anyway, you might as well enjoy it.’ This is an important rule of life that I learned growing up in Brussels, where I developed an appreciation for the offerings from the Zenne valley, particularly the Geuze and Lambiek. I acquired my taste for beer as a student bartender and my expertise grew as I trained in Belgium and around the world. I am now a lecturer in zythology and chief editor of Bier Grand Cru. My first book, The Belgian Beer Book, has been hailed as the perfect guide to Belgian beer and beer culture. I am a regular speaker at food and beer festivals all over the world. I am also the co-founder and director of the Brussels Beer Challenge, a prestigious international beer competition.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a chance to be part of a global celebration of beer, contribute to the industry’s growth and quality, and gain personal and professional enrichment through the experience. It holds a special place in my heart.