Lana Svitankova

How did you get into the beer industry? Why does beer matter to you?

Beer is a love story in every sense. I fell down this rabbit hole on my honeymoon in Prague, over a glass of dark Czech lager, and I’ve continued my journey ever since. It started as a hobby, but it became a job, an educational vocation, and so much more. Like any relationship, there have been highs and lows, but the beer industry, the drink itself, and the people involved never cease to amaze me.

It’s more than just a set of flavors—it’s a collection of stories, emotions, memories, and experiences. That’s what makes it so exciting. Not all stories have a happy ending, but we’re here to change that and make the industry better.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a roller coaster of emotions. It’s a huge responsibility to do justice to an overwhelming number of beers. It’s an uplifting feeling to represent your country with pride. It’s an immense joy to meet and learn from the best peers in the beer world, having countless meaningful conversations. It’s a lot of fun, but everyone takes it very seriously. The amount of knowledge and experience in the room is outstanding.

Winning a medal at the WBC means going through rigorous assessment and reaching the podium with flying colors. It’s a reason for every winner to be proud and to celebrate their work and team effort.

Markus Raupach

Bavaria, Germany

How did you get into the beer industry? Why does beer matter to you?

I was born and raised in Bamberg and practically imbibed our beer culture with my mother’s milk. As I grew older, beer first became my passion and then my profession, not only in Germany but all over the world. I am the author of over 60 books and games about beer, including the chronicle of the German Brewers’ Association, host Germany’s most successful beer podcast with over 250 episodes, am a beer judge at the most important competitions worldwide and train beer sommeliers and beer judges throughout Europe with the German Beer Academy. As a Nominated Beer Educator, I have also recently started doing this for WSET. And it’s really funny to see what has become of the first sips of Bamberg Rauchbier…

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is special for me in many ways. For one, I get to learn about many different parts of U.S. beer culture and have already made many new friends across the U.S. Of course, I also learn a lot about the current and historical beers of the USA. On the other hand, I can bring my European-influenced, but also very extensive international experience to the table and share it with the judges. This results in exciting discussions, which are always enriching for everyone involved thanks to the different perspectives. I also really enjoy the supporting program and the CBC, which I always enjoy attending.

William Simmons

Kent, United Kingdom

How did you get into the beer industry? Why does beer matter to you?

I have over 30 years of experience in the brewing industry and have worked with regional brewers including Samuel Smith, Batemans, Ruddles, Caledonian, and Fullers. This was mainly on the commercial side, but with good access to the production side, too.

Ten years ago I decided to set up my own consultancy to use my expertise in off-trade, free trade, national accounts, and export to support the growing craft brewery industry. Passionate about this marketplace, I have worked closely with breweries such as Beavertown, Wimbledon, Old Dairy, and Westerham, as well as supporting a mobile canning operation with routes to market.

I have ten years of judging experience after being mentored by Derek Prentice and John Keeling. I also judge food at the Quality Food Awards and World Steak Challenge. Beer matters because it’s part of everyday life, and the pub is integral to this in the UK. My passion is and always will be great cask beer. It’s the food of life itself and should never be taken for granted. I love talking over a pint about beer to my dear friends and colleagues across the globe.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup because it’s the most prestigious competition on the planet. The sheer quality and quantity of the entries is mind-boggling. Getting together with likeminded people from many different countries and sharing views and knowledge is essential for one’s education. The beer community is very diverse and the people are all knowledgeable and friendly, and willing to share their knowledge. It also makes me very proud that I am considered to be one of those chosen few to participate.

Carolina Perez

Caba, Argentina

How did you get into the beer industry? Why does beer matter to you?

I have been working with beer since 1996. For me, it is a matter of constant research and knowledge. I enjoy beer in many aspects.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Being a World Beer Cup judge gives me a lot of experience, sharing knowledge with judges from other countries and tasting beers from different parts of the world in a professional context.