Matt Reich

Virginia, United States

How did you get into the beer industry? Why does beer matter to you?

I began homebrewing in the early 1990s, learning under the tutelage of “The Complete Joy of Homebrewing” by Charlie Papazian. After several years and an ever-growing home brewery, I decided to take the plunge into the world of professional brewing. I went to Germany, where I trained under a Bavarian brewmaster for the better part of a year. Upon my return to the U.S., I signed on as head brewer of a regional craft brewery for nearly a decade. I’ve since transitioned to a support role for a large macrobrewery and have been in that position for 15 years.

Throughout all my experiences in the brewing industry, one constant has remained: the camaraderie and unity among everyone. Beer is the common bond that has held us—and all of civilization—together throughout history, and I feel honored to be part of this community.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

As one would expect, this level of respect and support is deeply embedded in the World Beer Cup judging community. Each year, we are exposed to new beers, experiences, and innovative ideas from diverse brewers who are constantly raising the bar for beer quality and styles. I’m proud to contribute to our family of beer advocates and brewers.

Craig Thomas

California, United States

How did you get into the beer industry? Why does beer matter to you?

My first brewing job was meant to be a stepping stone into distilling. However, as I pursued my master’s in brewing and distilling at Heriot-Watt University, I began appreciating beer more and more. To me, it felt like a more experimental, exciting, and forward-thinking craft. The diversity of ingredients, techniques, and historical traditions delivered a broader, more compelling story of flavor and experience than distilled spirits did. There is so much to learn, and each moment of learning is aided or reinforced by sensory experiences that have created very impactful memories for me.

Since graduating in 2014, I’ve done my best to shape my career path by putting myself in situations where I can absorb knowledge from people with different types of expertise. I’ve had the privilege of traveling the world tasting beer while working with Bill Simpson and AROXA. I’ve brewed with some of the best at Firestone Walker Brewing Company, tested my practical and theoretical sensory knowledge as part of the ASBC Sensory Subcommittee, and explored beer dispense in order to earn Master Cicerone. Now, at Abstrax Hops, I’m reevaluating everything I thought I knew about beer. New frontiers never end!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

There is no other place where so many diverse, knowledgeable, and experienced people gather to taste and talk about beers and beer styles. What better spot to challenge preconceptions, discuss new techniques, and discover new trends? Furthermore, the competition brings in a plethora of world-class examples across so many styles. It is the only place where one can repeatedly experience technical precision and artistic expression in equal measure—sometimes at the same time. Competitions like the World Beer Cup are outlets where a brewer’s intent can be fully grasped and appreciated, as these beers are labors of love, often produced fresh and free from the constraints of distributor deals, consumer preferences, cost-of-goods quandaries, and dispense dilemmas.

Markus Betz

Wien, Austria

How did you get into the beer industry? Why does beer matter to you?

My love of beer led me into my profession 20 years ago! I enjoy my work every day because beer is the best drink in the world! Beer is so complex and brings people together.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Because the World Beer Cup is the Olympic Games of brewing! It is by far the best beer competition, incredibly well organized, and all the tasters are full professionals and fully committed!

The nice thing is that you always meet new people and you can have a great chat with them! I can only recommend every brewery to send their beers to the World Beer Cup.

Ignacio Curto

Buenos Aires, Argentina

How did you get into the beer industry? Why does beer matter to you?

I started homebrewing in 2006 and in 2013, with some friends, started a commercial project so we could drink the beers we wanted. I left my aeronautical engineering job in R&D to work and live from beer (or at least try to, hehe).

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It’s a great pleasure to judge beers, share experiences and knowledge with people from all over the world. Each time I travel thanks to beer I feel rewarded in many ways—friendship, pleasure, new ideas, knowledge. The World Beer Cup is probably the biggest opportunity to experience all this.