Fernanda Ueno

São Paulo, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my brewing journey in 2009 at Cervejaria Colorado in Brazil, starting as an intern and becoming head brewer. After earning a degree in food engineering, I completed the Master Brewers Program at UC Davis in 2015. I then led innovation projects for AB InBev’s craft breweries across South America and Europe.

In 2021, I moved to Europe to manage brewing and quality for ABI’s craft brands—including Camden Town, Bosteels, Birra del Borgo, and La Virgen—as well as co-packers and Beyond Beer products, until 2024.

Throughout my career, sensory analysis and beer judging have been part of my daily work. I’m passionate about experimenting with new ingredients, flavors, and techniques, exploring not just beer but also beverages like sake and coffee.

I’m also co-founder and brewmaster of Japas Cervejaria, a female-owned gypsy brewery blending Japanese and Brazilian influences. We brew and distribute our beers in Brazil, the U.S., and Taiwan, using beer as a creative way to honor our heritage.

Beer continues to teach me and connect me with amazing people every day—and I’m proud to give back to the industry that inspires me so deeply.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is both an honor and a way for me to give back to the brewing community that has shaped so much of my life. It’s a chance to support brewers by providing thoughtful, constructive feedback, and to celebrate the creativity, diversity, and technical skill that go into every beer. With a background in brewing, sensory analysis, and innovation across different cultures and styles, I see judging as a unique opportunity to keep learning while also helping to uphold the highest standards in our industry. It’s incredibly rewarding to be part of such a prestigious event that brings together passionate professionals from around the world to share knowledge, elevate beer quality, and inspire one another.

Ken Smith

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I sold wine for 10 years before joining the Boston Beer Company in 1995. I was looking for a change and the beer industry was becoming (and has continued to become) more interesting. My early days were spent in sales, transitioning to sales training in the early 2000s. I currently teach classes on everything beer and that environment continues to evolve. I believe that beer and its history, culture, and science will continue, as it has for millennia, to be a part of humanity way into the future.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Meeting others of like mind from around the world and being able to taste the best brewers have to offer is a thrilling experience. Friends are made and new beer styles are experienced! How cool is that?

Chris Hotz

California, United States

How did you get into the beer industry? Why does beer matter to you?

I started as a homebrewer in 2004. I won a couple National Homebrew Competition medals and got more involved with my local homebrew club, QUAFF. In 2013, I enrolled in the brewing certificate program at the University of California San Diego (UCSD). The next year I was hired at Ballast Point Brewing as a quality analyst. I was promoted to R&D brewer at the Little Italy R&D facility. By 2019, I was teaching the finishing practices and raw materials courses for the UCSD brewing certificate program. I left Ballast Point in 2022 to become a quality manager at Societe Brewing.

Beer has been a big part of my life since I started homebrewing. I love the creativity and analytical side of brewing, as well as all the friends I have made in the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Since becoming a Beer Judge Certification Program judge in 2014, I have really enjoyed the judging community and participating in local/national competitions. I have made friends in the community and learned a lot about the behind-the-scenes day-to-day of running a competition. Participating in judging competitions has made me a better taster and brewer.

Silvia De Tomas Ayllon

Lima, Peru

How did you get into the beer industry? Why does beer matter to you?

I am part of the second generation of a brewing family in Peru that started in 2003. My parents taught me the art of making beer when I was 9 years old, studying and learning from it. This is how I fell in love with that passion, with its community, and everything that revolves around it. Over the years I have founded projects such as the Latin American Craft Beer Cup, Peruvian Beer Cup, Brewmart school, Brewpub Cebichela and my Two Broders Brewery. I also became a beer judge in 2014, participating in multiple competitions in Latin America. Beer matters to me, because it is part of the story of my family, of my life and it has taught me a lot over the years. I feel respect, admiration and I work hard to share with others how important it is, that they learn to value it, but above all to understand it.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I always dreamed of being part of the World Beer Cup, ever since I was young I always admired everyone who was part of it, and the experience one must have to be chosen for this great competition. I always followed in detail each event organized by the Brewers Association, learning from it and using it as a reference for the Peruvian market.

I judge beers in this competition, because it brings together the best beers and breweries in the world into one place. The level of analysis and professionalism that exists in each tasting session is incredible. Since beers are of a high level, it allows you to have different points of view and understanding about the every beer. You get to meet judges from all over the world! This is a very reason important reason for me to be part of it, get to know different cultures, exchange ideas, they make me personally a better person every day.

I am very happy to be part of this great competition that marks important milestones in the history of beer worldwide.