Silvia De Tomas Ayllon

Lima, Peru

How did you get into the beer industry? Why does beer matter to you?

I am part of the second generation of a brewing family in Peru that started in 2003. My parents taught me the art of making beer when I was 9 years old, studying and learning from it. This is how I fell in love with that passion, with its community, and everything that revolves around it. Over the years I have founded projects such as the Latin American Craft Beer Cup, Peruvian Beer Cup, Brewmart school, Brewpub Cebichela and my Two Broders Brewery. I also became a beer judge in 2014, participating in multiple competitions in Latin America. Beer matters to me, because it is part of the story of my family, of my life and it has taught me a lot over the years. I feel respect, admiration and I work hard to share with others how important it is, that they learn to value it, but above all to understand it.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I always dreamed of being part of the World Beer Cup, ever since I was young I always admired everyone who was part of it, and the experience one must have to be chosen for this great competition. I always followed in detail each event organized by the Brewers Association, learning from it and using it as a reference for the Peruvian market.

I judge beers in this competition, because it brings together the best beers and breweries in the world into one place. The level of analysis and professionalism that exists in each tasting session is incredible. Since beers are of a high level, it allows you to have different points of view and understanding about the every beer. You get to meet judges from all over the world! This is a very reason important reason for me to be part of it, get to know different cultures, exchange ideas, they make me personally a better person every day.

I am very happy to be part of this great competition that marks important milestones in the history of beer worldwide.

Sylvia Kopp

Berlin, Germany

How did you get into the beer industry? Why does beer matter to you?

As an author, speaker, and teacher on beer culture, beer styles, beer tasting, and the sensory evaluation of hops, I have been a recognized advocate of genuine innovation for 20 years. I am convinced that true creativity, which arises from a connection with one’s core values, will always drive development—unlike fear-driven reactions to economic demands that lead to boredom and stagnation.

I have been a trainer at the BarthHaas Hops Academy since 2019. I founded and directed the Berlin Beer Academy and worked for several years as an ambassador for American craft beer for the Brewers Association across Europe. Throughout my career, I have published numerous books and articles, and I recently co-founded Women4Beverages, a network for women in the industry, at BrauBeviale in Nuremberg. My latest project, a series of video interviews and text portraits, highlights female role models in the beverage industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging has been the key to my entry into the world of beer culture. I’m proud to be a long-term judge at both the World Beer Cup and European Beer Star, which I joined when they were the only two major competitions in Europe and America. It’s an honor to be invited back each time. Nowhere else have I learned as much about beer flavors, styles, and global beer cultures as I have at the judging tables of the World Beer Cup. I truly appreciate the discussions and exchanges with international brewers and fellow beer professionals. I always return home with fresh inspiration and new stories to publish in our magazines.

Julia Herz

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

When I was little, I had a soap and perfume collection. My dad traveled for work, and he’d bring back soaps, while my mom would bring perfume samples. I would smell them, feel the texture, and consider the shapes, colors, and ingredients. I also paid attention to my dad’s imported beers in the fridge and the food my mom was cooking. Based on aroma, I’d try to guess what was for dinner while I was upstairs in my bedroom. That was all the stage I needed to become a judge.

When I moved to Colorado, I had been homebrewing and started to become interested in what judges were doing. The bottom line is that I followed my interests and worked to learn sensory techniques about hedonics and beer styles. To me, beer is the most incredible beverage to judge because it is limitless in ingredient possibilities. Judges are instruments for what we perceive, and our job is to tap into what we sense, relay that back to the entrant, and share where it meets or misses the style guidelines—kind of like a lawyer interpreting the law. 😊

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Working to the level of being accepted and invited back to judge the World Beer Cup is a career highlight. Every time I judge, I learn and grow, and the WBC is unique because it has the most robust collection of international beer judges of any competition I can point to. Judging with peers from the same country is different from judging with judges from around the world. We help each other shed more “style bias” when judging from different cultural lenses. Hands down, the WBC is *the* judge invitation to snag. I like to tell new judges the only way to get invited is to put in the work, study, taste, brew, and apply.

Luc De Raedemaeker

Brussels, Belgium

How did you get into the beer industry? Why does beer matter to you?

‘Beer and life: If you have to eat and drink anyway, you might as well enjoy it.’ This is an important rule of life that I learned growing up in Brussels, where I developed an appreciation for the offerings from the Zenne valley, particularly the Geuze and Lambiek. I acquired my taste for beer as a student bartender and my expertise grew as I trained in Belgium and around the world. I am now a lecturer in zythology and chief editor of Bier Grand Cru. My first book, The Belgian Beer Book, has been hailed as the perfect guide to Belgian beer and beer culture. I am a regular speaker at food and beer festivals all over the world. I am also the co-founder and director of the Brussels Beer Challenge, a prestigious international beer competition.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a chance to be part of a global celebration of beer, contribute to the industry’s growth and quality, and gain personal and professional enrichment through the experience. It holds a special place in my heart.