Agus Blanco

Madrid, Spain

How did you get into the beer industry? Why does beer matter to you?

My journey began behind the bar, serving patrons and forging connections with both the bartending team and the final drinker. This experience sparked a passion for understanding spirits like whisky and, especially, beer. I saw myself as a bridge between the consumer and the producer, eager to be the door that welcomes people into the world of flavors.

For over a decade, I’ve continuously honed my communication skills in the realms of beer, whisky, and now mezcal. My passion evolved into expertise, allowing me to train both brewers and judges at Lúpulo Digital’s tasting gym. I help them hone their sensory skills to craft and appreciate exceptional beverages. My focus lies in optimizing flavor and aroma profiles for breweries, ensuring their beers capture consumer hearts (and taste buds!).

In 2023, I had the honor of judging prestigious international competitions across the globe, expanding my knowledge of diverse beer styles and trends (Brazil, Germany, South Africa, Belgium, Spain). Looking ahead, I’m excited to continue this journey in 2024 (U.S., Italy, Mexico, etc.).

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup was a challenging yet enriching experience. Exchanging knowledge with fellow judges, from all corners of the globe and brewing generations, is truly special. The Brewers Association’s legacy as a craft beer revolution leader makes connecting with these judges even more meaningful. The vast knowledge and diverse perspectives at the WBC have challenged and broadened my understanding of beer. This event highlighted the ever-evolving world of beer, a community brimming with creativity and pushing boundaries. I’m grateful for this experience and excited to see the BA continue fostering innovation and inspiring future generations of beer lovers.

Tetsuya Kojima

Tokyo, Japan

How did you get into the beer industry? Why does beer matter to you?

Beer has completely changed my life. About 25 years ago, I was just a craft beer fan. One day, I attended a beer festival in Tokyo sponsored by the Craft Beer Association and saw a flyer for a Beer Judge Seminar. I became interested in the beer judge qualification program in Japan, and a few years later, I took the seminar and got certified as a beer judge.

About 10 years ago, I received a phone call from Ryouji Oda, former president of the Craft Beer Association, asking me to serve as a lecturer at the beer tasting program and beer judge qualification program sponsored by the association. Now, I’m a lecturer for the association, teaching beer tasting and judging methods at seminars. I’m also a competition director at Japanese beer competitions, such as the International Beer Cup and the Japan Great Beer Awards.

In fact, I don’t work in the beer industry. My actual job is as a computer science professor at a college in Tokyo. However, beer occupies a significant part of my life. I am, and always will be, very happy to spend my life in the world of craft beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

My first judging experience at the World Beer Cup was in Nashville in 2018. As a certified beer judge, I wanted to contribute to events like this to help raise the quality of craft beer. This was the primary reason I joined the World Beer Cup. Another reason was my desire to stay updated on global trends in craft beer, which remains a crucial part of my experience at the WBC. I hope to judge new beer styles at every World Beer Cup. It’s an excellent learning opportunity for me, and I can share my experiences from the competition with my students and fellow beer judges in Japan.

Michael König

Bavaria, Germany

How did you get into the beer industry? Why does beer matter to you?

In 2011, I started as a beer blogger out of love for this topic. At this point in time, craft beer also took off in Germany. Through my blog I had built up a large network with many breweries in a short time. In 2013, I became a beer sommelier at Doemens and in 2014 I switched full-time to an online shop for craft beer. Since 2016 I have been head beer sommelier or brand ambassador for Maisel & Friends at the Gebr. Maisel brewery, a dream job. Beer is my hobby, passion, and profession … my life. I love trying new beers, talking about beer, and discovering beer every day.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is the best beer competition in the world. Sitting at the table as a judge and talking about beer with many well-known beer personalities is an honor and fills me with pride. As a judge at the World Beer Cup you determine the best beers in the world. How cool is that? It is the best job in the world.

Nathan Keffer

Quito, Ecuador

How did you get into the beer industry? Why does beer matter to you?

After helping to open a backpackers hostel and bed-and-breakfast in 2012 in Quito, Ecuador, we quickly saw a demand for craft beer. We had guests from all over the world passing through, and many often asked where they could get a good pint. At that time, the only options available were the typical commercial national lagers that small Latin American countries have. Having just graduated from the University of Oregon, we were very familiar with the amazing options local craft beer had to offer, so we started brewing in Ecuador in hopes of serving great beer to our guests and introducing our local friends to the culture of American craft beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It’s an honor to judge at the World Beer Cup. Judging there is an opportunity to give back to the brewing community I hold so dear, and it allows me to test my skills against other judges with different levels of experience and diverse backgrounds. There’s always something to learn as a judge, and even more so when you are paired with some of the other great people at WBC.