World Class Judges

Maria Sol Cravello

Buenos Aires, Argentina

How did you get into the beer industry? Why does beer matter to you?

While studying at university, I worked in a microbiology lab. I was fascinated by microorganisms and wanted to learn more about them. After earning my degree in food science, I was determined to find a job that combined microorganisms and food. How bacteria and yeast transform flavors and aromas was—and still is—impressive to me. Fortunately, I discovered the fantastic world of beer.

My first job after graduation was as sensory lead at the largest brewery in Argentina. Today, 12 years later, I still dedicate my career to educating and spreading beer knowledge and appreciation at every opportunity.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup has been a dream of mine since I started my career. I remember attending Craft Brewers Conferences and WBC awards ceremonies, thinking, “Wow, will I ever be part of this huge event?” The day I received the invitation to judge in Las Vegas in 2024 was one of the best days of my beer career. I was so excited telling everyone about it that I almost forgot to reply to the email and nearly missed out on the competition!

The news was so big in my country that I was interviewed by the most important local newspapers about my experience as a judge representing Argentina. That’s how significant being a WBC judge is to me. 🙂

Blanca Fresno

Asturias, Spain

How did you get into the beer industry? Why does beer matter to you?

I started to brew beer 15 years ago. My first contact with independent and craft beer was in Bratislava when I visited a brewpub. Beer is all my life. My passion. I can’t imagine living without beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It was my goal to judge at the World Beer Cup because it is the most important competition in the world. For me, judging there is my top experience with beer in a beer competition. It was amazing. The professionalism during the journey was incredible.

Masafumi Morita

Nagano, Japan

How did you get into the beer industry? Why does beer matter to you?

It was 20 years ago when I had my first taste of English Pale Ale and was shocked. It was the moment I discovered the diversity and richness of flavors in beer. From there I went on to drink all kinds of Japanese craft beers and eventually had the opportunity to work for the brands I loved the most.

I think beer is a very important beverage because it is one tool for living a relaxed life, and it promotes community and connection.

Craft beer is also a great new form of industry. The spirit of working together to create a market, rather than each brewery competing for it, is the most important aspect of craft beer. It feels like it represents an improvement over capitalistic economic activity. That’s why I love working in this industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I love the craft beer industry and want to contribute my bit to it. The judging sessions give me tips on how to improve my brewing, and I get to have a great time with my judge friends from around the world — it’s an irreplaceable opportunity for me.

The World Beer Cup is attended by some of the best brewers, journalists, and consultants, and getting to know them and sharing new ideas and information is also a great experience. I feel very fortunate to have been a part of this effort for over 10 years. Without this experience, our beers would be of a lesser caliber today.

What else would you like the world to know?

Beer is just a beverage and has no power to heal injuries or illnesses. But we are born in really difficult times, with a lot of stress, and drinking a good craft beer is one oasis. I also feel that the craft beer industry is taking a more democratic, artistic, and organic approach to things. I am hopeful that it will gradually make the world a better place. I encourage you to seek out craft brewers in your area who have a great spirit. And if you can relate to them, please support them.

Jose R Ruiz

Chih, Mexico

How did you get into the beer industry? Why does beer matter to you?

I started homebrewing back in 2001 and then moved for work to live in Michigan, there I met some brewing friends that were also Bee Judge Certification Program judges. They taught me how to brew all grain batches and then I took a course to become BJCP Certified. In 2008, on returning to to Mexico I wanted to open up a microbrewery, but I found out that there were no suppliers for ingredients in Mexico. I started looking for suppliers that were willing to have a new distributor in Mexico and that is how I set up Micervesa, the first brewing supply company in Mexico. After that I was invited to organize the first BJCP beer competition in Mexico, since I was the only BJCP Certified judge at that time, and that is how Copa Cerveza Mx started and became the most important Beer competition in Mexico.

Beer matters to me because I see it as a social drink that unites people and countries. Beer is one of the few things countries have in common as a drink, but of course with a great diversity of styles. Beer is fun and it is best shared with friends.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Being a judge at the World Beer Cup is a tremendous honor, as it allows me to participate in the most prestigious beer competition worldwide. It is a great opportunity to meet new beer judges and share and learn from their experience, and explore the beer culture from their countries and cities. It is also a great responsibility to judge and select the best beers on the table that will be given awards, knowing that they mean a lot for each brewery.

I think beer competitions are a great motivation for brewers to do their best effort and keep brewing excellent beer, and this elevates the overall beer culture and experience to the end consumer.

Brian Watson

Hamilton, New Zealand

How did you get into the beer industry? Why does beer matter to you?

In 1990 I saw a job for a trainee brewer with Heineken in the newspaper. I was lucky enough to get the job and never looked back. I have been in craft since 1996 in the U.K. and just love the industry, the people in it and what craft sands for.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge to give back to the industry, catch up with people from different countries and cultures, learn from people, and experience the wider world of craft beer. I am passionate about craft beer and love the industry and those in it. Every time I travel I learn something, and hope to never stop learning.

Lucy Corne

Cape Town, South Africa

How did you get into the beer industry? Why does beer matter to you?

I had been working as a freelance travel writer for several years when I moved to South Africa in 2010. I decided to diversify my writing portfolio, as travel is tricky and expensive in Africa. The craft beer scene was just about to take off, so I started writing a beer blog for a local travel magazine. The blog became a book, and later I was approached by a publisher looking for an editor for South Africa’s first beer magazine—a job I ended up doing for six years. Along the way, I took the BJCP exam (four times), passed the Certified and Advanced Cicerone exams, and spent a lot of time running beer appreciation courses for the industry and the general public.

I now run the African Beer Cup, Africa’s biggest beer competition, as well as South African National Beer Day, and am a partner in BeerEx Africa. I went from being a travel writer who occasionally wrote about beer to having beer pretty much take over my life—in the best possible way. It’s a wonderful, welcoming industry that I’m proud to be part of.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It is a matter of great prestige to judge in the World Beer Cup, and I’m honored to have been part of the judging team again in 2024—my second time judging in the competition. Judging alongside industry legends and experts is an endless source of knowledge, and it’s also a great networking opportunity.

Geoff Deman

Kansas, United States

How did you get into the beer industry? Why does beer matter to you?

My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.

I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.

I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.

Carlo Graciano

How did you get into the beer industry? Why does beer matter to you?

I started home brewing in 2009 and fell in love with beer industry. I co-founded my first brewery in 2014, Santo Domingo Brewing Co. We started small and grew to a 10bbl system. I was the COO overseeing the brewers. In 2016, I co-founded Cerveceria Punta Cana, and we started importing our flagship beer, Canita, with the intention to gain market to be able to start with a bigger brewery. I sold SDBC in 2020. Our first locally brewed Canita came out April 2021, that year we brewed 1,400 HL and we have grown to almost 24,000 HL a year.

I started my formal beer education in 2018 with the Cicerone Certification Program and in 2019 obtained the Certified Cicerone level and in 2024 the Advanced Cicerone level.

I started judging beer in 2019, and been traveling to beer cups every year after the pandemic to Colombia, Mexico, Brasil, Argentina, and the World Beer Cup in 2024.

Beers is not only a job for me. It is a way of life, and traveling to different beers competitions has become my way of meeting new people and seeing new places.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup means judging the best beers in the world with the best judges out there. It means that at each table you share feedback with judges with vast experience in the styles being judged.

Lotte Peplow

Greater London, United Kingdom

How did you get into the beer industry? Why does beer matter to you?

I’ve been in the beer industry all my career but initially on the periphery, and I came to it through the PR and marketing route. As the craft beer world grew so did my interest and passion for the subject. I was lucky enough to begin my long relationship with the Brewers Association back in 2006 and I gradually took on more responsibility. My role widened until in 2019 when I was appointed American craft beer ambassador for Europe. It’s an honor and a privilege to work for the Brewers Association and I’m incredibly proud to represent them either when traveling overseas or at home in the UK.

For me, beer is not just a career but a way of life. I love the wide variety of flavors and aromas found in beer. It’s super versatile and makes the perfect food accompaniment. I love the beer community and the people who make this industry special. Everyone is friendly, welcoming, and united in a shared appreciation of this beautiful beverage. It’s a uniquely collaborative space and I count myself very lucky to be associated with some of the most talented brewing minds in the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging in the World Beer Cup is the pinnacle of my beer journey and the gold standard in beer judging. It’s like competing at the Olympics! The quality of the competition is second to none — from the world class quality of the entries to the high standards of the judges and the professional, smooth-running organization behind the scenes. Of all the competitions I’ve judged around the world, the World Beer Cup is the biggest, most prestigious, most international, best-organized and most professional of them all — in my humble opinion, of course!

Being selected as a judge for the World Beer Cup is a huge honor and fills me with pride. I love judging because it focuses my mind on everything I’ve learned about beer and brewing. Much like an Olympic athlete, I have to be at the very top of my game and that’s an exciting and thrilling prospect.

I have only judged one World Beer Cup so far (2023 in Nashville) but was completely blown away by the standard of entries, quality of the judges, and organization of the competition. It was an enormously rich and rewarding personal experience and one I hope to repeat again soon.

What else would you like the world to know?

I play hockey (that’s field hockey to my American friends!) for a Club in southwest London and have done for many years. It’s great fun, a chance to run around and blow away the cobwebs before a beer in the bar afterwards. Last season we were undefeated and won promotion to a higher league. This season may be different! I’m married with three grown up children and one very lively dog.

Michael König

Bavaria, Germany

How did you get into the beer industry? Why does beer matter to you?

In 2011, I started as a beer blogger out of love for this topic. At this point in time, craft beer also took off in Germany. Through my blog I had built up a large network with many breweries in a short time. In 2013, I became a beer sommelier at Doemens and in 2014 I switched full-time to an online shop for craft beer. Since 2016 I have been head beer sommelier or brand ambassador for Maisel & Friends at the Gebr. Maisel brewery, a dream job. Beer is my hobby, passion, and profession … my life. I love trying new beers, talking about beer, and discovering beer every day.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is the best beer competition in the world. Sitting at the table as a judge and talking about beer with many well-known beer personalities is an honor and fills me with pride. As a judge at the World Beer Cup you determine the best beers in the world. How cool is that? It is the best job in the world.

Alejandro Ancona

Quintana Roo, Mexico

How did you get into the beer industry? Why does beer matter to you?

I was always attracted by the science behind food, drinks and flavors. My journey began when I discovered wine, but I soon found out my personality has much more in common with the beer world. Living in a place with scarce beer culture, being a homebrewer and my passion for education, eventually got me to open a beer school in 2017, where today we train beer professionals around Mexico and Latin America. (@beerschoolmx)

Beer matters to me because it’s the perfect blend of ingredients provided by the earth and the passion of the human hand, to create a beverage that has been making people happy for over 10,000 years. That’s just amazing.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging beer professionally is one of the things in life I enjoy the most, and the World Beer Cup is the biggest competition in the planet. Being a part of such a global and amazing panel of brewers, judges and beer professionals is of course a great learning opportunity, but most importantly a great source of lifetime beer friends from many different countries.

Tomoko Sonoda

Chiba, Japan

How did you get into the beer industry? Why does beer matter to you?

One of the plans for new business development was a brewpub, and I thought it would be fun to brew beer, so I applied for the position and was hired in 1996. The brewery opened in 2000, and I have been working as the brewmaster ever since. I believe that both drinking and brewing beer are magical experiences that enrich my life.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

One goal is to deepen my knowledge of beer. By judging alongside people involved in the beer industry from around the world, I can learn to perceive things I might not otherwise notice, discover global trends, and, most importantly, train my sensitivity by putting myself in challenging situations. I am grateful for the opportunity to participate in this world-class judging competition, where accuracy in sensory evaluation and a serious sense of responsibility and judgment are required.