World Class Judges

Julia Herz

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

When I was little, I had a soap and perfume collection. My dad traveled for work, and he’d bring back soaps, while my mom would bring perfume samples. I would smell them, feel the texture, and consider the shapes, colors, and ingredients. I also paid attention to my dad’s imported beers in the fridge and the food my mom was cooking. Based on aroma, I’d try to guess what was for dinner while I was upstairs in my bedroom. That was all the stage I needed to become a judge.

When I moved to Colorado, I had been homebrewing and started to become interested in what judges were doing. The bottom line is that I followed my interests and worked to learn sensory techniques about hedonics and beer styles. To me, beer is the most incredible beverage to judge because it is limitless in ingredient possibilities. Judges are instruments for what we perceive, and our job is to tap into what we sense, relay that back to the entrant, and share where it meets or misses the style guidelines—kind of like a lawyer interpreting the law. 😊

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Working to the level of being accepted and invited back to judge the World Beer Cup is a career highlight. Every time I judge, I learn and grow, and the WBC is unique because it has the most robust collection of international beer judges of any competition I can point to. Judging with peers from the same country is different from judging with judges from around the world. We help each other shed more “style bias” when judging from different cultural lenses. Hands down, the WBC is *the* judge invitation to snag. I like to tell new judges the only way to get invited is to put in the work, study, taste, brew, and apply.

Francesca Morbidelli

Florence, Italy

How did you get into the beer industry? Why does beer matter to you?

I love drinking good beer. I started about twenty years ago. I looked for beers that were unusual, I discovered the beers made by homebrewers, I go in touch with the very first Italian craft breweries. At that time, craft beer renaissance was yet to come! As the Italian craft beer movement was taking its first steps, I co-founded one of the first Italian associations for the promotion of beer culture, where I organized beer culture and tasting courses and wrote for newspapers and blogs. As a matter of fact, I was the first Italian female beer blogger: I’m the founder of the blog pintamedicea.com. Meeting Charlie Papazian in Florence many years ago (around 2010) and listening to Eric Wallace’s talk in Rimini a couple of years later, sparked my curiosity and passion for the history of American craft beer, a subject I now teach in our beer courses as educator. I’m always eager to collaborate with the Brewers Association. I translate their articles and host them on my blog. I wrote and translated countless articles about the American craft beer movement.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is such an important international competition, and being a judge there was a great honor and a great pleasure. I’ve been a beer judge for about fifteen years and the WBC was a crucial experience for me. I’m passionate about American craft beer. Whenever it’s possible I try to collaborate with the Brewers Association, so I was so excited too be invited at the WBC. I really enjoyed the international atmosphere I found in Colorado, the BA volunteers were fantastic, I was thrilled to meet judges from all over the world and to reunite with many friends. Being part of an international judging panel is always an enriching experience, especially in terms of connecting with other beer cultures.

Craig Thomas

California, United States

How did you get into the beer industry? Why does beer matter to you?

My first brewing job was meant to be a stepping stone into distilling. However, as I pursued my master’s in brewing and distilling at Heriot-Watt University, I began appreciating beer more and more. To me, it felt like a more experimental, exciting, and forward-thinking craft. The diversity of ingredients, techniques, and historical traditions delivered a broader, more compelling story of flavor and experience than distilled spirits did. There is so much to learn, and each moment of learning is aided or reinforced by sensory experiences that have created very impactful memories for me.

Since graduating in 2014, I’ve done my best to shape my career path by putting myself in situations where I can absorb knowledge from people with different types of expertise. I’ve had the privilege of traveling the world tasting beer while working with Bill Simpson and AROXA. I’ve brewed with some of the best at Firestone Walker Brewing Company, tested my practical and theoretical sensory knowledge as part of the ASBC Sensory Subcommittee, and explored beer dispense in order to earn Master Cicerone. Now, at Abstrax Hops, I’m reevaluating everything I thought I knew about beer. New frontiers never end!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

There is no other place where so many diverse, knowledgeable, and experienced people gather to taste and talk about beers and beer styles. What better spot to challenge preconceptions, discuss new techniques, and discover new trends? Furthermore, the competition brings in a plethora of world-class examples across so many styles. It is the only place where one can repeatedly experience technical precision and artistic expression in equal measure—sometimes at the same time. Competitions like the World Beer Cup are outlets where a brewer’s intent can be fully grasped and appreciated, as these beers are labors of love, often produced fresh and free from the constraints of distributor deals, consumer preferences, cost-of-goods quandaries, and dispense dilemmas.

Sylvia Kopp

Berlin, Germany

How did you get into the beer industry? Why does beer matter to you?

As an author, speaker, and teacher on beer culture, beer styles, beer tasting, and the sensory evaluation of hops, I have been a recognized advocate of genuine innovation for 20 years. I am convinced that true creativity, which arises from a connection with one’s core values, will always drive development—unlike fear-driven reactions to economic demands that lead to boredom and stagnation.

I have been a trainer at the BarthHaas Hops Academy since 2019. I founded and directed the Berlin Beer Academy and worked for several years as an ambassador for American craft beer for the Brewers Association across Europe. Throughout my career, I have published numerous books and articles, and I recently co-founded Women4Beverages, a network for women in the industry, at BrauBeviale in Nuremberg. My latest project, a series of video interviews and text portraits, highlights female role models in the beverage industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging has been the key to my entry into the world of beer culture. I’m proud to be a long-term judge at both the World Beer Cup and European Beer Star, which I joined when they were the only two major competitions in Europe and America. It’s an honor to be invited back each time. Nowhere else have I learned as much about beer flavors, styles, and global beer cultures as I have at the judging tables of the World Beer Cup. I truly appreciate the discussions and exchanges with international brewers and fellow beer professionals. I always return home with fresh inspiration and new stories to publish in our magazines.

Kevin Ashford

California, United States

How did you get into the beer industry? Why does beer matter to you?

I discovered craft beer in college while bartending at a restaurant in Harrisonburg, VA. We had about 100 rotating bottles and cans, and I was able to try one at the end of each shift. I was amazed at the variety in beer, and became fascinated by its history and regionality. After getting my degree in international affairs, I discovered I really just liked people and wanted to learn of ways to bring them together. Beer seemed like a good way to do that. I decided to forego my opportunity to work on Capitol Hill in D.C. to fall back on bartending and learn more about beer. One of my regulars at this bar in Maryland was a seasoned brewer at our midsized regional brewery. When I asked him one day if any floor sweeping jobs were available, his ears perked up. He set me up with an interview with the Brewmaster and I was hired on the spot. I fell in love with beer making, and the rest is history. Beer matters to me because it has withstood the test of time. It is a champion of bringing us all together.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the WBC to honor brewers past, present, and future. I believe consumers have the right to enjoy high quality beer, and WBC challenges brewers to provide beer of the highest quality. Judging at the World Beer Cup is so important to me, because I really care about beer and its history. I want to ensure that classic styles remain abundant for generations to enjoy. It is an honor to adjudicate beers from all over the world and share the enthusiasm for the past time of beer making.

Silvia De Tomas Ayllon

Lima, Peru

How did you get into the beer industry? Why does beer matter to you?

I am part of the second generation of a brewing family in Peru that started in 2003. My parents taught me the art of making beer when I was 9 years old, studying and learning from it. This is how I fell in love with that passion, with its community, and everything that revolves around it. Over the years I have founded projects such as the Latin American Craft Beer Cup, Peruvian Beer Cup, Brewmart school, Brewpub Cebichela and my Two Broders Brewery. I also became a beer judge in 2014, participating in multiple competitions in Latin America. Beer matters to me, because it is part of the story of my family, of my life and it has taught me a lot over the years. I feel respect, admiration and I work hard to share with others how important it is, that they learn to value it, but above all to understand it.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I always dreamed of being part of the World Beer Cup, ever since I was young I always admired everyone who was part of it, and the experience one must have to be chosen for this great competition. I always followed in detail each event organized by the Brewers Association, learning from it and using it as a reference for the Peruvian market.

I judge beers in this competition, because it brings together the best beers and breweries in the world into one place. The level of analysis and professionalism that exists in each tasting session is incredible. Since beers are of a high level, it allows you to have different points of view and understanding about the every beer. You get to meet judges from all over the world! This is a very reason important reason for me to be part of it, get to know different cultures, exchange ideas, they make me personally a better person every day.

I am very happy to be part of this great competition that marks important milestones in the history of beer worldwide.

Markus Raupach

Bavaria, Germany

How did you get into the beer industry? Why does beer matter to you?

I was born and raised in Bamberg and practically imbibed our beer culture with my mother’s milk. As I grew older, beer first became my passion and then my profession, not only in Germany but all over the world. I am the author of over 60 books and games about beer, including the chronicle of the German Brewers’ Association, host Germany’s most successful beer podcast with over 250 episodes, am a beer judge at the most important competitions worldwide and train beer sommeliers and beer judges throughout Europe with the German Beer Academy. As a Nominated Beer Educator, I have also recently started doing this for WSET. And it’s really funny to see what has become of the first sips of Bamberg Rauchbier…

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is special for me in many ways. For one, I get to learn about many different parts of U.S. beer culture and have already made many new friends across the U.S. Of course, I also learn a lot about the current and historical beers of the USA. On the other hand, I can bring my European-influenced, but also very extensive international experience to the table and share it with the judges. This results in exciting discussions, which are always enriching for everyone involved thanks to the different perspectives. I also really enjoy the supporting program and the CBC, which I always enjoy attending.

Carlo Graciano

How did you get into the beer industry? Why does beer matter to you?

I started home brewing in 2009 and fell in love with beer industry. I co-founded my first brewery in 2014, Santo Domingo Brewing Co. We started small and grew to a 10bbl system. I was the COO overseeing the brewers. In 2016, I co-founded Cerveceria Punta Cana, and we started importing our flagship beer, Canita, with the intention to gain market to be able to start with a bigger brewery. I sold SDBC in 2020. Our first locally brewed Canita came out April 2021, that year we brewed 1,400 HL and we have grown to almost 24,000 HL a year.

I started my formal beer education in 2018 with the Cicerone Certification Program and in 2019 obtained the Certified Cicerone level and in 2024 the Advanced Cicerone level.

I started judging beer in 2019, and been traveling to beer cups every year after the pandemic to Colombia, Mexico, Brasil, Argentina, and the World Beer Cup in 2024.

Beers is not only a job for me. It is a way of life, and traveling to different beers competitions has become my way of meeting new people and seeing new places.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup means judging the best beers in the world with the best judges out there. It means that at each table you share feedback with judges with vast experience in the styles being judged.

William Simmons

Kent, United Kingdom

How did you get into the beer industry? Why does beer matter to you?

I have over 30 years of experience in the brewing industry and have worked with regional brewers including Samuel Smith, Batemans, Ruddles, Caledonian, and Fullers. This was mainly on the commercial side, but with good access to the production side, too.

Ten years ago I decided to set up my own consultancy to use my expertise in off-trade, free trade, national accounts, and export to support the growing craft brewery industry. Passionate about this marketplace, I have worked closely with breweries such as Beavertown, Wimbledon, Old Dairy, and Westerham, as well as supporting a mobile canning operation with routes to market.

I have ten years of judging experience after being mentored by Derek Prentice and John Keeling. I also judge food at the Quality Food Awards and World Steak Challenge. Beer matters because it’s part of everyday life, and the pub is integral to this in the UK. My passion is and always will be great cask beer. It’s the food of life itself and should never be taken for granted. I love talking over a pint about beer to my dear friends and colleagues across the globe.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup because it’s the most prestigious competition on the planet. The sheer quality and quantity of the entries is mind-boggling. Getting together with likeminded people from many different countries and sharing views and knowledge is essential for one’s education. The beer community is very diverse and the people are all knowledgeable and friendly, and willing to share their knowledge. It also makes me very proud that I am considered to be one of those chosen few to participate.

Dr. Amanda Reitenbach

Santa Catarina, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my journey in the beer industry from a scientific perspective, initially focused on producing scientific knowledge. Over time, my path shifted towards science, technology, and education, particularly within the realm of sensory sciences. For me, beer signifies the opportunity to share and apply evidence-based knowledge, contributing to the evolution and transformation of both society and the beer culture.

The beer industry, with its complexity and diversity, offers an intriguing platform for exploration, innovation, and the pursuit of excellence. It serves as a fusion point where science meets craftsmanship, tradition merges with innovation, and artistry blends with precision. Beer holds significance because it transcends being a mere beverage; it embodies a rich tapestry of history, culture, and craftsmanship.

Beer matters to me because it represents a dynamic world where science and culture converge to shape a constantly evolving and vibrant landscape. Through my involvement in the beer industry, I’ve witnessed the power of knowledge in enhancing beer quality, enriching consumer experiences, and fostering a passionate community. It’s not just a drink; it’s a catalyst for learning, sharing, and forging meaningful connections.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup holds significant value for me on multiple fronts. Firstly, it’s an invaluable platform for honing and refreshing my sensory skills. Assessing a diverse range of beers challenges my palate, allowing me to stay at the forefront of sensory evaluation. It’s a continuous learning process that keeps me sharp and informed about global brewing trends.

Secondly, participating in the World Beer Cup is an extraordinary opportunity for international networking. It’s a chance to reunite with fellow professionals, forge new connections, and engage in cultural exchanges. The camaraderie among judges and the sharing of insights are priceless aspects of this experience.

Moreover, judging at the World Beer Cup offers a unique window into the global beer landscape. It’s fascinating to witness the evolution of the beer market across different countries and continents. It provides valuable insights into emerging styles, innovative techniques, and the ever-changing consumer preferences worldwide.

Judging at the World Beer Cup is not just an assessment of beers; it’s an immersive journey of sensory exploration, professional camaraderie, and global beer discovery. It keeps me passionate, informed, and deeply connected to the vibrant world of brewing.

Kathia Zanatta

How did you get into the beer industry? Why does beer matter to you?

After finishing my food engineering degree in Brazil, I followed my love for beer. I landed an internship at Paulaner Brewery in Germany in 2005, where I delved into the world of brewing and embraced the country’s diverse beer culture. Upon my return, I transitioned into a role at a brewery in Brazil, where I honed my skills over a five-year period in areas such as quality control, research and development, and laboratory analysis. In 2008, I embarked on a journey to Germany for the Beer Sommelier course, marking my entry into Brazil’s burgeoning craft beer scene.

Equipped with this expertise, I began organizing beer events. By 2010, I co-founded Instituto da Cerveja, an educational institution dedicated to the art of beer, and since then I have been fully committed to studying (including a brewmaster course in 2011), impactful teaching, hosting beer and food events, and consulting.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I have been participating as a judge in beer competitions since 2009, consistently enjoying the opportunity to expand my knowledge of beer, sensory analysis, and the market. It’s not only a chance to connect with new colleagues, but also an opportunity to support breweries by engaging in discussions about their beers and providing valuable feedback.

Gad Deviri

Tel Aviv, Israel

How did you get into the beer industry? Why does beer matter to you?

It all started for me with homebrewing, which fed my soul. I started to import brewing supplies to the very young and small Israeli craft and homebrew market. I enrolled in courses at the Siebel Institute in Chicago and started teaching homebrewing and beer sensory.

Beer is a very interesting drink. It can be very ‘down to earth’ or a very complicated drink. It has so many shapes and shades. It’s never boring.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging in the prestigious competition in the word is a milestone in my professional life. It is an honor to be part of the team. Judging at this International competition gives me a broad perspective of the world of beer styles and tastes and is a rare opportunity to meet others from the industry.