World Class Judges

Abram Goldman-Armstrong

Sandefjord, Norway

How did you get into the beer industry? Why does beer matter to you?

I was a big fan of Oregon microbrews growing up in the 1990s and began homebrewing at age 17 when I moved to Minnesota for college and missed the beers from home. While studying at University College Cork in Ireland during my junior year abroad in 1997-98, my local Rumplestiltskins had a great selection of German and Belgian beers. I broadened my knowledge of European beer styles while traveling in Scotland, England, Belgium and the Netherlands with my trusty copy of Michael Jackson’s Pocket Guide to beer. When I returned to Portland after college I joined the Oregon Brew Crew and passed the BJCP exam at the national level. From there I went on to work as a beer writer, festival organizer, bottle shop beer buyer and brewer. I operated my own cidery in Portland from 2013-2019 and moved to Norway in 2020 to launch a cider brand for Fjordfolk Mikrobryggeri where I also became the assistant brewer and took over as head brewer in January 2022. Enjoying the diversity of beer flavours has always been an important part of travel for me, and I enjoy trying beers from around the world.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is an important way to connect with other brewers, judges, and writers from around the globe. I always learn something from judging, and it makes me a better brewer, as I taste and assess beers with other highly knowledgeable beer people.

What else would you like the world to know?

My favorite category to judge is Historical Beer. I enjoy learning about beer traditions from entrants notes and tasting different interpretations of historical beers from diverse brewing traditions.

Masafumi Morita

Nagano, Japan

How did you get into the beer industry? Why does beer matter to you?

It was 20 years ago when I had my first taste of English Pale Ale and was shocked. It was the moment I discovered the diversity and richness of flavors in beer. From there I went on to drink all kinds of Japanese craft beers and eventually had the opportunity to work for the brands I loved the most.

I think beer is a very important beverage because it is one tool for living a relaxed life, and it promotes community and connection.

Craft beer is also a great new form of industry. The spirit of working together to create a market, rather than each brewery competing for it, is the most important aspect of craft beer. It feels like it represents an improvement over capitalistic economic activity. That’s why I love working in this industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I love the craft beer industry and want to contribute my bit to it. The judging sessions give me tips on how to improve my brewing, and I get to have a great time with my judge friends from around the world — it’s an irreplaceable opportunity for me.

The World Beer Cup is attended by some of the best brewers, journalists, and consultants, and getting to know them and sharing new ideas and information is also a great experience. I feel very fortunate to have been a part of this effort for over 10 years. Without this experience, our beers would be of a lesser caliber today.

What else would you like the world to know?

Beer is just a beverage and has no power to heal injuries or illnesses. But we are born in really difficult times, with a lot of stress, and drinking a good craft beer is one oasis. I also feel that the craft beer industry is taking a more democratic, artistic, and organic approach to things. I am hopeful that it will gradually make the world a better place. I encourage you to seek out craft brewers in your area who have a great spirit. And if you can relate to them, please support them.

Marion Weinberger

Steinbach am Attersee, Austria

How did you get into the beer industry? Why does beer matter to you?

It all started in 2013 when I joined Heineken Brau Union Austria as a brand manager looking after three big beer brands in Austria. One year later the brewery sent me to get an education as a beer sommelier and it triggered my passion for beer. Beer is the most versatile drink in the world and I am still curious about it.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It is a very special contest to judge as one of a few of the Europeans and it’s a great honor to be part of it.

What else would you like the world to know?

I am the first Austrian female to be invited to judge in the World Beer Cup. 🙂

Lucía Carrillo

Mexico City, Mexico

How did you get into the beer industry? Why does beer matter to you?

I came to the brewing industry by accident. My path was much more focused on enology, but throughout my path through university I always found beer — I feel that beer chose me. I achieved a lot in a short time and I decided to embrace beer, understand it. Now I am passionate about everything about beer.

Beer is an ancient drink that still has a lot of potential to teach us. It is such a generous drink that you can add almost any ingredient to it and the result will always come back to you with something surprisingly delicious, unique, and refreshing. Let’s not forget the wonderful scientific world that we have behind this beautiful drink.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

For me, judging in this competition means being able to share my experiences and skills with all the judges, and in the same way, I hope to learn from the other judges to enrich the world’s brewing industry.

It’s a great achievement, being able to sit with the great judges. It motivates me to continue growing and being able to share all these experiences with the other Mexican judges who want to follow our path.

Jason Macias

Pennsylvania, United States

How did you get into the beer industry? Why does beer matter to you?

After graduating with my MBA in finance from Drexel University, I was conflicted. Should I accept just ‘any’ job where my education and skills would be rewarded with a salary, or should I build on my educational foundation with hands-on skills in a unique industry that I was interested in learning more about — which was brewing.

My interest in brewing began as a homebrewer and was fueled when I began working as a server at a brew pub while attending college which introduced me to brewing on a micro scale — larger than home brewing but smaller than ‘big beer.’ My first industry job was as an assistant brewer at an upstart brewery in the quiet suburban outskirts of Philly which was initially perplexing to my family until they heard me share stories of my first few weeks and they knew I found my passion.

Eventually my education caught up with me as I worked my way out of the brewery and into various sales roles, starting with beer then raw materials (hops, malt) and eventually printed and brite aluminum cans, where I happily work currently with the Zuckerman Honickman packaging team.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The process of judging beer allows me to tap into my sensory skills, which I was mostly unaware I possessed until a few years back when I became a Beer Judge Certification Program judge and exam administrator for my local homebrew club. Having been educated in marketing during my undergrad years, I was well aware of how branding, labels, and packaging can impact consumer demand and sales. To completely put that aside and focus only on the actual beer was fascinating!

Beer styles are historical stories of a time and place where they originated. They offer glimpses into that time when you worked with what the land offered and played the hand you were dealt. Brewers played their hand across the globe creating the dozens of beer styles with countless attributes and characteristics that we have today. This is in addition to the story your senses can tell you about a specific beer sample’s journey into your sample glass.

The World Beer Cup represents the pinnacle of judging opportunities for me and I’m so thankful and proud to be a part of this beer judging community and engage with such amazing and interesting people from around the world.

Blanca Fresno

Asturias, Spain

How did you get into the beer industry? Why does beer matter to you?

I started to brew beer 15 years ago. My first contact with independent and craft beer was in Bratislava when I visited a brewpub. Beer is all my life. My passion. I can’t imagine living without beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It was my goal to judge at the World Beer Cup because it is the most important competition in the world. For me, judging there is my top experience with beer in a beer competition. It was amazing. The professionalism during the journey was incredible.

Mirella Amato

How did you get into the beer industry? Why does beer matter to you?

I have been working in the beer industry for over 15 years now. I was drawn to the industry because I wanted to raise awareness of, and appreciation for, my local craft beers. Beer is such a varied beverage and can be appreciated on many levels. There’s always more to learn about it and yet, as complex and multi-faceted as it is, it remains approachable.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I’m honored to have been judging at the World Beer Cup since 2010. For me, it’s a place to share my knowledge and passion. It’s a place to learn from my peers and continue to hone my palate. It’s a place to taste the latest interpretations of styles and spot emerging trends. It’s a community of like-minded people from all over the world that I look forward to reconnecting with every year to hear about what is going on in the world of beer internationally.

Ai Tani

Osaka-shi Kitaku Oyodonaka, Japan

How did you get into the beer industry? Why does beer matter to you?

“Almost 30 years ago, small-scale brewing began in Japan. At that time, imported German and Belgian beers were occasionally available in Japan. Small-scale brewing had begun, but there were few high-quality beers and few good brewers. I decided that I would grow as a professional and spread the word about the existence of high-quality beer in Japan. This is why I entered this industry.

Twelve years ago, I decided just acting as a judge was not enough to advance quality standards, so I started running my own bottle shop and beer pub, selecting good quality beer, and providing it to consumers while maintaining quality. Since five years ago, I have also owned a brewery, and while deepening my awareness of beer, I also improve brewing, sipping and serving skills, and support the management of breweries and restaurants.

Beer has a long history and has recently evolved from technological developments and scientific advances. From the current situation, where Japanese historical food and liquor culture is evolving through beer, we believe that we can find an opportunity to build a new beer culture in Japan.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Being able to judge at the World Beer Cup, the world’s premier competition, is a source of pride. It is a good opportunity to measure my judging skills.

It was also a great experience how the judges are organized at the World Beer Cup. I believe it is the best competition in the world. The fact that many Japanese have won awards has become a guideline for quality improvement for Japanese brewers. It is also a great place where you can exchange information with beer judges from all over the world.

I was able to talk about my role as a judge and my thinking about evaluation at a high level. I would like to take it back to Japan and use it to educate beer judges and give advice on the growth of the market.

What else would you like the world to know?

If you ever come to Osaka, Japan, please visit our brewery, Craft Beer Base.

Sebastian Carrillo Miño

Ciudad Autónoma de Buenos Aires, Argentina

How did you get into the beer industry? Why does beer matter to you?

Since I can remember, beer has always been a mystery for me. I wondered why it had that golden color, why it was so bright and bitter, how it was made. It has always been and continues to be my desire to know how to make the best beer in the world.

I grew up thinking and wanting to know the ways to make it. I started studying chemistry, homebrewing, and working in breweries to be able to make my dream come true. Beer is life for me.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

What could be better than tasting and rewarding the best beers on the planet and learning from the best judges? It is just a unique and unrepeatable experience.

Fal Allen

California, United States

How did you get into the beer industry? Why does beer matter to you?

I started as a homebrewer in 1985. I was working at a waterfront bar in Seattle and one day, while I was checking in a couple of cases of Redhook, I had an epiphany: I thought, “Wait a minute, someone gets paid to make Red Hook beer. Maybe I could get paid to make Redhook beer!” So I started visiting the Redhook brewery in the Fremont district and sharing my homebrew with the brewer. I would stop in a couple of times a week and ask him to try the beers with me. Finally, he hired me with the provision that I not bring him any more of my homebrew. For a few years I worked at the brewery during the days and tended bar at night. Rick the brewer was kind to me and rotated me through most of the positions in the brewery. I learned a lot about beer. In 1989, I got a job as a full time brewer at Pike Place Brewery. Then, in 1999, I moved to Anderson Valley Brewing in California, where I am today.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge the World Beer Cup for a couple of reasons. One, for the opportunity to judge with other people that have a different take on beer than I do. To learn and discuss beer and brewing with these folks and make new friends and partnerships in the brewing world. Second, I like to keep up to date on what is going on in the wide wide world of beer. Being selected to judge the most prestigious beer competition in the world is a great honor. I feel very lucky to be in such esteemed company of great brewers and beer industry people.

Lotte Peplow

Greater London, United Kingdom

How did you get into the beer industry? Why does beer matter to you?

I’ve been in the beer industry all my career but initially on the periphery, and I came to it through the PR and marketing route. As the craft beer world grew so did my interest and passion for the subject. I was lucky enough to begin my long relationship with the Brewers Association back in 2006 and I gradually took on more responsibility. My role widened until in 2019 when I was appointed American craft beer ambassador for Europe. It’s an honor and a privilege to work for the Brewers Association and I’m incredibly proud to represent them either when traveling overseas or at home in the UK.

For me, beer is not just a career but a way of life. I love the wide variety of flavors and aromas found in beer. It’s super versatile and makes the perfect food accompaniment. I love the beer community and the people who make this industry special. Everyone is friendly, welcoming, and united in a shared appreciation of this beautiful beverage. It’s a uniquely collaborative space and I count myself very lucky to be associated with some of the most talented brewing minds in the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging in the World Beer Cup is the pinnacle of my beer journey and the gold standard in beer judging. It’s like competing at the Olympics! The quality of the competition is second to none — from the world class quality of the entries to the high standards of the judges and the professional, smooth-running organization behind the scenes. Of all the competitions I’ve judged around the world, the World Beer Cup is the biggest, most prestigious, most international, best-organized and most professional of them all — in my humble opinion, of course!

Being selected as a judge for the World Beer Cup is a huge honor and fills me with pride. I love judging because it focuses my mind on everything I’ve learned about beer and brewing. Much like an Olympic athlete, I have to be at the very top of my game and that’s an exciting and thrilling prospect.

I have only judged one World Beer Cup so far (2023 in Nashville) but was completely blown away by the standard of entries, quality of the judges, and organization of the competition. It was an enormously rich and rewarding personal experience and one I hope to repeat again soon.

What else would you like the world to know?

I play hockey (that’s field hockey to my American friends!) for a Club in southwest London and have done for many years. It’s great fun, a chance to run around and blow away the cobwebs before a beer in the bar afterwards. Last season we were undefeated and won promotion to a higher league. This season may be different! I’m married with three grown up children and one very lively dog.

Wolfgang Lindell

Sor-Trondelag, Norway

How did you get into the beer industry? Why does beer matter to you?

Having German roots, it’s fair to say that we always celebrated the culture of beer! My main hangout in college was at a brewpub in the nineties and it really inspired me to see the brewer at work with the craft. I also became interested in how technology can obscure reality, to which I sought out disciplines that kept me grounded to the world around us. I interned at a Maltster, graduated in the natural sciences, and eventually continued to work in the industry and attended brew school, becoming a master brewer in 2006. Beer and brewing matter to me in that they’re both an art and a science, a direct connection to the natural world, to agricultural raw materials, to culture and history, and to people.

We all need daily sustenance with food and drink so it’s great to be a part of the communal human journey.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

After working 20 years in the industry, it’s great to be able to give something back. The community of beer is alive and strong, and we need to take care of our own and recognize and foster excellence. It’s also great to be with other inspired colleagues, which allows good discussion and illumination into the current state of affairs of our industry.