Mission

charlie_wbc

The mission of the World Beer Cup is to create greater consumer awareness around the world about the quality and diversity displayed by the various beers of the world. The World Beer Cup is dedicated to recognizing both the traditions and innovations shared by the entire brewing industry as well as those customs unique to specific countries and regions. The World Beer Cup also promotes the responsible consumption of beer as an alcohol-containing beverage and urges beer producers and distributors to encourage beer enthusiasts to savor the flavor of beer responsibly.

The quality and diversity of beers available around the world prove that brewing excellence knows no borders. Both large and small brewing companies located outside of a style’s area of origin are crafting quality beers brewed to traditional styles. Belgian styles in Japan, altbiers in the USA, pale ales in Germany and bock beers in Brazil are just some of the interesting developments in the changing international marketplace. Traditional beer styles are not only celebrated in their native lands, but are now being shared, brewed and enjoyed worldwide. Consumers are discovering and enjoying a wider variety of both traditional and new beer styles, some brewed close to home and others brewed on the other side of the world. The number of new styles and style interpretations appears to be limited only by the creativity of the world’s brewing community.

As consumer choices expand, the availability of information becomes more important. With this in mind, the Brewers Association developed the World Beer CupĀ® International Competition in 1996 to celebrate the art and science of brewing by recognizing outstanding achievement. This global competition ultimately creates greater consumer awareness about different beer styles and flavor profiles while promoting international brewing excellence. Every two years, a highly qualified professional panel of beer judges honors the top three beers in nearly 91 categories with gold, silver, and bronze awards. The World Beer Cup, often referred to as “The Olympics of Beer Competitions,” is the most prestigious beer competition in the world.

The Brewers Association is an independent not-for-profit company based in Boulder, Colorado, USA, with over 30 years of experience in organizing successful beer competitions and events.