Fernanda Ueno

São Paulo, Brazil

Come è entrato nel settore della birra? Perché la birra è importante per lei?

I began my brewing journey in 2009 at Cervejaria Colorado in Brazil, starting as an intern and becoming head brewer. After earning a degree in food engineering, I completed the Master Brewers Program at UC Davis in 2015. I then led innovation projects for AB InBev’s craft breweries across South America and Europe.

In 2021, I moved to Europe to manage brewing and quality for ABI’s craft brands—including Camden Town, Bosteels, Birra del Borgo, and La Virgen—as well as co-packers and Beyond Beer products, until 2024.

Throughout my career, sensory analysis and beer judging have been part of my daily work. I’m passionate about experimenting with new ingredients, flavors, and techniques, exploring not just beer but also beverages like sake and coffee.

I’m also co-founder and brewmaster of Japas Cervejaria, a female-owned gypsy brewery blending Japanese and Brazilian influences. We brew and distribute our beers in Brazil, the U.S., and Taiwan, using beer as a creative way to honor our heritage.

Beer continues to teach me and connect me with amazing people every day—and I’m proud to give back to the industry that inspires me so deeply.

Perché giudica alla World Beer Cup? Cosa significa per lei giudicare alla World Beer Cup?

Judging at the World Beer Cup is both an honor and a way for me to give back to the brewing community that has shaped so much of my life. It’s a chance to support brewers by providing thoughtful, constructive feedback, and to celebrate the creativity, diversity, and technical skill that go into every beer. With a background in brewing, sensory analysis, and innovation across different cultures and styles, I see judging as a unique opportunity to keep learning while also helping to uphold the highest standards in our industry. It’s incredibly rewarding to be part of such a prestigious event that brings together passionate professionals from around the world to share knowledge, elevate beer quality, and inspire one another.

Matt Johnson

South Dakota, United States

Come è entrato nel settore della birra? Perché la birra è importante per lei?

After homebrewing for a few years, I decided to become a professional brewer in 1997. I quit my job and went to brew school. I got a job as a brewer right out of school and never looked back. I was lucky enough to brew through the meteoric rise of craft beer, and I’ve enjoyed it the entire way. I worked my way up from brewing at a few brewpubs to being the brewmaster of brewery operations at a mid-sized brewery in San Diego, producing 85,000 barrels a year at our peak. Along the way, I built eight small breweries and have been a member of the Hop Quality Group, a voting member of the Hop Research Council, a member of the MBAA National Technical Committee, and the BA Brewpub Committee.

This industry is very big yet very small and collaborative, and I’ve enjoyed being a part of it. I will continue to be part of this great group of brewers and collaborators.

Perché giudica alla World Beer Cup? Cosa significa per lei giudicare alla World Beer Cup?

I became a judge for the simple reason that I wanted to learn more about beer styles and what it takes to brew them. Being able to taste and give opinions on beers for the World Beer Cup is a great learning experience. It also helps create friendships within our industry. Judging the WBC, one of the best beer competitions in the world, is an honor and a privilege for anyone. It’s a way to share my industry knowledge with other brewers and judges. I love it because it also allows me to continuously learn more about our industry and the trends happening within it.

Geoff Deman

Kansas, United States

Come è entrato nel settore della birra? Perché la birra è importante per lei?

My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.

I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”

Perché giudica alla World Beer Cup? Cosa significa per lei giudicare alla World Beer Cup?

Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.

I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.

Marco Malaga

Come è entrato nel settore della birra? Perché la birra è importante per lei?

I was born and raised in Lima, Peru. At 15 years of age, a teacher at my high school asked all students what profession they wanted to pursue as grown ups. My answer was “I would like to brew beer.” My teacher replied in disbelief: “And what do you have to study to become a brewer?” My answer was, “I am not sure but I will find out and do it.” My main inspiration was realizing how beer and brewing was an inherent part of society since ancient times. I was later gripped by the science, engineering, and artistic sides of brewing. I started brewing at age 19, graduated as a food engineer at age 23 and have been brewing continuously for 32 years. Beer has allowed me to make a living, travel all over the world, and be part of the amazing world beer community.

Perché giudica alla World Beer Cup? Cosa significa per lei giudicare alla World Beer Cup?

Judging at the World Beer Cup is the utmost honor for a beer professional. Being able to taste the best beers in the world, side by side, and discuss them with some of the most knowledgeable beer professionals in the industry, is an absolute experience. Beer is continuously evolving and the WBC is certainly a place where you see that evolution. As a brewer it helps me understand where the industry is heading and how the boundaries of quality keep getting raised.