Lana Svitankova
How did you get into the beer industry? Why does beer matter to you?
My beer journey started with an exclamation on my honeymoon in Prague: "Oh, beer can be like this?!" That morphed into a passion that drives my travels, education, work, and free time alike. Beer is an enjoyment for the senses, varied and exciting, social and inspiring. And besides pure hedonistic experience, it is always a discovery of new: new ingredients, new techniques, new places, and last but not least, amazing people.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
Judging at the WBC is a great honor and privilege. Helping to find and highlight the best beers in their respective categories together with seasoned experts is a joy like no other. Watching the eyes of the winners light up, tears of happiness flowing, and banners and flags proudly displayed at the awards ceremony delights me to no end. Their merriment is so deserved since every time it's only three awards, no more. The weight of making the choice and decision is always looming over each judge, but it's a satisfying effort. Sharing knowledge, learning from the best, and representing your country in this ‘beer olympics’ is an invaluable experience, as well as the sheer enjoyment of meeting all the amazing people: judges, organizers, and volunteers, who make this celebration of beer real.
