How did you get into the beer industry? Why does beer matter to you?
It all started for me with homebrewing, which fed my soul. I started to import brewing supplies to the very young and small Israeli craft and homebrew market. I enrolled in courses at the Siebel Institute in Chicago and started teaching homebrewing and beer sensory. Beer is a very interesting drink. It can be very ‘down to earth’ or a very complicated drink. It has so many shapes and shades. It's never boring.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
Judging in the prestigious competition in the word is a milestone in my professional life. It is an honor to be part of the team. Judging at this International competition gives me a broad perspective of the world of beer styles and tastes and is a rare opportunity to meet others from the industry.