Large and small brewing companies located outside of a style’s area of origin are crafting quality beers brewed to traditional styles. Belgian styles in Japan, altbiers in the USA, pale ales in Germany and bock beers in Brazil are just some of the interesting developments in the changing international marketplace.
World Beer Cup Competition
When: Every 2 years
Judges: 200+ beer professionals
Style Categories: 100+
Awards: Gold, Silver, Bronze Medals
Traditional beer styles are not only celebrated in their native lands, but are now being shared, brewed and enjoyed worldwide. Consumers are discovering and enjoying a wider variety of both traditional and new beer styles, some brewed close to home and others brewed on the other side of the world. The number of new styles and style interpretations appears to be limited only by the creativity of the world’s brewing community.
Over the years we have seen consumer beer choices go from small to having exploded around the world. The Brewers Association developed the biennial World Beer Cup Competition in 1996 to celebrate the art and science of brewing.
This global competition continues to create greater consumer awareness about different beer styles and flavor profiles while promoting international brewing excellence.
The World Beer Cup, often referred to as “The Olympics of Beer Competitions,” is the most prestigious beer competition in the world.