William Simmons

Kent, United Kingdom

How did you get into the beer industry? Why does beer matter to you?

I have over 30 years of experience in the brewing industry and have worked with regional brewers including Samuel Smith, Batemans, Ruddles, Caledonian, and Fullers. This was mainly on the commercial side, but with good access to the production side, too.

Ten years ago I decided to set up my own consultancy to use my expertise in off-trade, free trade, national accounts, and export to support the growing craft brewery industry. Passionate about this marketplace, I have worked closely with breweries such as Beavertown, Wimbledon, Old Dairy, and Westerham, as well as supporting a mobile canning operation with routes to market.

I have ten years of judging experience after being mentored by Derek Prentice and John Keeling. I also judge food at the Quality Food Awards and World Steak Challenge. Beer matters because it’s part of everyday life, and the pub is integral to this in the UK. My passion is and always will be great cask beer. It’s the food of life itself and should never be taken for granted. I love talking over a pint about beer to my dear friends and colleagues across the globe.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup because it’s the most prestigious competition on the planet. The sheer quality and quantity of the entries is mind-boggling. Getting together with likeminded people from many different countries and sharing views and knowledge is essential for one’s education. The beer community is very diverse and the people are all knowledgeable and friendly, and willing to share their knowledge. It also makes me very proud that I am considered to be one of those chosen few to participate.

Nicholas Galton-Fenzi

Western Australia, Australia

How did you get into the beer industry? Why does beer matter to you?

I was a keen learner, and I started homebrewing at 17. My first batch of beer (kit and kilo) had very poor temperature control and showed a lack of brewing understanding on my behalf … It was absolutely terrible. From then on, I have tried to learn as much as I can about beer, the industry, the ingredients, and the people involved. This journey has taken me through 23 different countries and I have now been involved in over 50 breweries worldwide.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup because I wish to share what I have learned within the industry. I do it so I can provide my feedback, where I can, and further learn, for myself, about beer styles. I get the opportunity to meet with fellow judges who can also provide additional feedback on the style of beer that is being judged.

What else would you like the world to know?

This industry is rapidly changing, with the amount of additional science and information that comes through on a daily basis. A beer making it through to the second round of this competition is already leagues ahead. Achieving an award is an incredible accomplishment for the brewery involved.

Lotte Peplow

Greater London, United Kingdom

How did you get into the beer industry? Why does beer matter to you?

I’ve been in the beer industry all my career but initially on the periphery, and I came to it through the PR and marketing route. As the craft beer world grew so did my interest and passion for the subject. I was lucky enough to begin my long relationship with the Brewers Association back in 2006 and I gradually took on more responsibility. My role widened until in 2019 when I was appointed American craft beer ambassador for Europe. It’s an honor and a privilege to work for the Brewers Association and I’m incredibly proud to represent them either when traveling overseas or at home in the UK.

For me, beer is not just a career but a way of life. I love the wide variety of flavors and aromas found in beer. It’s super versatile and makes the perfect food accompaniment. I love the beer community and the people who make this industry special. Everyone is friendly, welcoming, and united in a shared appreciation of this beautiful beverage. It’s a uniquely collaborative space and I count myself very lucky to be associated with some of the most talented brewing minds in the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging in the World Beer Cup is the pinnacle of my beer journey and the gold standard in beer judging. It’s like competing at the Olympics! The quality of the competition is second to none — from the world class quality of the entries to the high standards of the judges and the professional, smooth-running organization behind the scenes. Of all the competitions I’ve judged around the world, the World Beer Cup is the biggest, most prestigious, most international, best-organized and most professional of them all — in my humble opinion, of course!

Being selected as a judge for the World Beer Cup is a huge honor and fills me with pride. I love judging because it focuses my mind on everything I’ve learned about beer and brewing. Much like an Olympic athlete, I have to be at the very top of my game and that’s an exciting and thrilling prospect.

I have only judged one World Beer Cup so far (2023 in Nashville) but was completely blown away by the standard of entries, quality of the judges, and organization of the competition. It was an enormously rich and rewarding personal experience and one I hope to repeat again soon.

What else would you like the world to know?

I play hockey (that’s field hockey to my American friends!) for a Club in southwest London and have done for many years. It’s great fun, a chance to run around and blow away the cobwebs before a beer in the bar afterwards. Last season we were undefeated and won promotion to a higher league. This season may be different! I’m married with three grown up children and one very lively dog.

Phil Joyce

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I got into beer as a homebrewer and a founding member of the Avery Brewing Company’s “Homebrewers and Bottle Collectors Support Group,” as well as the homebrew club Hop Barley and the Alers in Boulder, Colo. After homebrewing for a few years, I was the founding head brewer of Powder Keg, which was my first opportunity to make brewing my career.

Beer matters to me because of the community of people that it brings together. I have always found a group of people that have supported me, and provided me with opportunities to express myself technically and artistically. The beer industry has provided me with lifelong friends and an opportunity to learn from a diverse group of people.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge because I want to continuously learn and expand my palate and give back to the community that has given me so much. It’s wonderful to network and meet other beer professionals and support the Brewers Association through judging every year. This past year I had the opportunity to judge with a number of international judges and their shared insights provided incredible education outside the style guidelines and brought unmatched validity to the competition that I haven’t experienced elsewhere.