Jessica MI

Mexico City, Mexico

How did you get into the beer industry? Why does beer matter to you?

My mind was blown when I tried my first craft beer back in 2007. Since then, I couldn’t stop searching for those “different” beers. I became more and more involved until I ended up taking a course to become a beer sommelier, started homebrewing, and eventually became a beer judge. I attended various workshops, training sessions, and did plenty of studying. I launched my own brand in 2014, and now beer has become a very important part of my life—it has been my companion for many years.

Beer is such a versatile drink that brings people together. It’s a whole universe of options, and there’s a beer style for everyone!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I enjoy promoting beer culture and helping the industry grow and develop. I believe that through beer competitions, we can help the industry improve. Recognizing breweries that are doing a wonderful job is a great way to encourage them to keep up the good work!

I also wanted to be part of the panel of judges for the “Olympics of Beer” because participating in such a huge and important event is both challenging and something I truly enjoy!

Blanca Fresno

Asturias, Spain

How did you get into the beer industry? Why does beer matter to you?

I started to brew beer 15 years ago. My first contact with independent and craft beer was in Bratislava when I visited a brewpub. Beer is all my life. My passion. I can’t imagine living without beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It was my goal to judge at the World Beer Cup because it is the most important competition in the world. For me, judging there is my top experience with beer in a beer competition. It was amazing. The professionalism during the journey was incredible.

Sebastian Hohentanner

Tokyo, Japan

How did you get into the beer industry? Why does beer matter to you?

I was born and raised in Munich, Germany, so good beer was always a given for me—available almost anytime, anywhere, especially in our beautiful beer gardens. However, while studying in Japan, I learned that this wasn’t the case everywhere. Searching for a good Bavarian-style hefeweizen in Japan started my journey into the world of craft beer. It led to a career in the Japanese beverage industry, supplying breweries with brewing equipment, ingredients, and education to create some of the best beers we have in Japan today.

In my daily work, I am truly grateful for the opportunity to connect the brewing culture of my birthplace with the brewing culture of the place I choose to live. Nothing brings people together like beer!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is the most prestigious and well-established beer competition—a model for beer competitions worldwide. Therefore, it’s an honor and a privilege to judge at the World Beer Cup. Judging beers with industry veterans and colleagues from around the globe in such a well-organized, professional setting creates a unique opportunity to continuously learn about beer and sharpen sensory skills. I especially appreciate the discussions with fellow judges during and after the competition. Everyone’s openness to share knowledge and experience, help one another, and enjoy beer in a friendly and collegial atmosphere is amazing. I hope to participate in and contribute to the World Beer Cup for many years to come.

Lana Svitankova

How did you get into the beer industry? Why does beer matter to you?

Beer is a love story in every sense. I fell down this rabbit hole on my honeymoon in Prague, over a glass of dark Czech lager, and I’ve continued my journey ever since. It started as a hobby, but it became a job, an educational vocation, and so much more. Like any relationship, there have been highs and lows, but the beer industry, the drink itself, and the people involved never cease to amaze me.

It’s more than just a set of flavors—it’s a collection of stories, emotions, memories, and experiences. That’s what makes it so exciting. Not all stories have a happy ending, but we’re here to change that and make the industry better.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a roller coaster of emotions. It’s a huge responsibility to do justice to an overwhelming number of beers. It’s an uplifting feeling to represent your country with pride. It’s an immense joy to meet and learn from the best peers in the beer world, having countless meaningful conversations. It’s a lot of fun, but everyone takes it very seriously. The amount of knowledge and experience in the room is outstanding.

Winning a medal at the WBC means going through rigorous assessment and reaching the podium with flying colors. It’s a reason for every winner to be proud and to celebrate their work and team effort.