Masafumi Morita

Nagano, Japan

How did you get into the beer industry? Why does beer matter to you?

It was 20 years ago when I had my first taste of English Pale Ale and was shocked. It was the moment I discovered the diversity and richness of flavors in beer. From there I went on to drink all kinds of Japanese craft beers and eventually had the opportunity to work for the brands I loved the most.

I think beer is a very important beverage because it is one tool for living a relaxed life, and it promotes community and connection.

Craft beer is also a great new form of industry. The spirit of working together to create a market, rather than each brewery competing for it, is the most important aspect of craft beer. It feels like it represents an improvement over capitalistic economic activity. That’s why I love working in this industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I love the craft beer industry and want to contribute my bit to it. The judging sessions give me tips on how to improve my brewing, and I get to have a great time with my judge friends from around the world — it’s an irreplaceable opportunity for me.

The World Beer Cup is attended by some of the best brewers, journalists, and consultants, and getting to know them and sharing new ideas and information is also a great experience. I feel very fortunate to have been a part of this effort for over 10 years. Without this experience, our beers would be of a lesser caliber today.

What else would you like the world to know?

Beer is just a beverage and has no power to heal injuries or illnesses. But we are born in really difficult times, with a lot of stress, and drinking a good craft beer is one oasis. I also feel that the craft beer industry is taking a more democratic, artistic, and organic approach to things. I am hopeful that it will gradually make the world a better place. I encourage you to seek out craft brewers in your area who have a great spirit. And if you can relate to them, please support them.

Chris Hotz

California, United States

How did you get into the beer industry? Why does beer matter to you?

I started as a homebrewer in 2004. I won a couple National Homebrew Competition medals and got more involved with my local homebrew club, QUAFF. In 2013, I enrolled in the brewing certificate program at the University of California San Diego (UCSD). The next year I was hired at Ballast Point Brewing as a quality analyst. I was promoted to R&D brewer at the Little Italy R&D facility. By 2019, I was teaching the finishing practices and raw materials courses for the UCSD brewing certificate program. I left Ballast Point in 2022 to become a quality manager at Societe Brewing.

Beer has been a big part of my life since I started homebrewing. I love the creativity and analytical side of brewing, as well as all the friends I have made in the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Since becoming a Beer Judge Certification Program judge in 2014, I have really enjoyed the judging community and participating in local/national competitions. I have made friends in the community and learned a lot about the behind-the-scenes day-to-day of running a competition. Participating in judging competitions has made me a better taster and brewer.

Richard Dube

Kentucky, United States

How did you get into the beer industry? Why does beer matter to you?

I am part of a very small group of professional brewers that actually never homebrewed. I began my brewing career with Molson Breweries in Montreal as a freshly graduated microbiologist. Joining the beer industry was more a necessity than a true passion for beer. That said, I quickly fell in love with the processes of beer production and the importance of sensory evaluation. Beer is now part of my life and I tremendously enjoy sharing my experience/recommendations over a well-designed beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The passion to share my practical experience and know-how, accumulated over the past 43+ years, makes judging the perfect path to do so. The group of judges is well-rounded and offers engaging discussions about beer profiles, all while following agreed-upon guidelines.

Steve Luke

Washington, United States

How did you get into the beer industry? Why does beer matter to you?

In the summer of 2005, I found myself packing boxes and sweeping floors at a local brewery — and I was hooked!

The beauty of beer and brewing is that it can be as complicated or as simple you make it out to be, and finding that happy medium is up to each and every brewer. There are endless wormholes to seek knowledge and solutions, and continuously evolving techniques, equipment and ingredients. But at the same time, the brewing process is still timeless and logical. Good beer is good beer, no matter how you get there!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup allows you to meet people with different backgrounds in the beer industry from all over the world. It’s engaging, exciting, and often challenging. And it gives you an unrivaled snapshot of the current state of beer — from a quality standpoint, to trends and experimentation, to observing and developing beer style parameters.