The Most Prestigious Beer Competition in the World
About World Beer Cup
Developed by the Brewers Association in 1996 to celebrate the art and science of brewing, the World Beer Cup is considered the most prestigious beer competition in the world.

Meet Our World Class Judges
Matt Johnson
South Dakota, United States
How did you get into the beer industry? Why does beer matter to you?
After homebrewing for a few years, I decided to become a professional brewer in 1997. I quit my job and went to brew school. I got a job as a brewer right out of school and never looked back. I was lucky enough to brew through the meteoric rise of craft beer, and I’ve enjoyed it the entire way. I worked my way up from brewing at a few brewpubs to being the brewmaster of brewery operations at a mid-sized brewery in San Diego, producing 85,000 barrels a year at our peak. Along the way, I built eight small breweries and have been a member of the Hop Quality Group, a voting member of the Hop Research Council, a member of the MBAA National Technical Committee, and the BA Brewpub Committee.
This industry is very big yet very small and collaborative, and I’ve enjoyed being a part of it. I will continue to be part of this great group of brewers and collaborators.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
I became a judge for the simple reason that I wanted to learn more about beer styles and what it takes to brew them. Being able to taste and give opinions on beers for the World Beer Cup is a great learning experience. It also helps create friendships within our industry. Judging the WBC, one of the best beer competitions in the world, is an honor and a privilege for anyone. It’s a way to share my industry knowledge with other brewers and judges. I love it because it also allows me to continuously learn more about our industry and the trends happening within it.
Juan Camilo Riveros
Bogota, Colombia
How did you get into the beer industry? Why does beer matter to you?
Got a revelation on my first pint of Guinness and being from a country with only industrial lager for beer decided to start brewing my own. I studied culinary arts in Argentina and there also learned the basics of brew ing. After that the books of Palmer, Papazian, Talley, Daniels, Hieronymus, Bouckaert and Cantwell, and Michael Jackson were my sources. A lot of homebrewing came after that. Humanity and beer have a very close relationship most of the different cultures in the planet have beer whenever they are celebrating or mourning. It is comfort for a friend or just joy of being somewhere or with someone. Good beer brings us together and gladness our spirits.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
Judging at WBC means a lot of different things for me. In a way is a validation of all my reading, tasting, and hard work in general. It is also an important way of learning from people more knowledgeable than me or from beer cultures that I am not so familiar with. In a more personal level there is a moment that comes from time to time when a table of judges just sync perfectly and complement each other, where knowledge is shared and we are able to do a great job. That moment is very satisfying. Last but not least, when I am judging beer I feel that each beer tells me a different story and sometimes you find exceptional ones that innovate and change the way that you look at beer as a whole.
Alessandra Agrestini
Bologna, Italy
How did you get into the beer industry? Why does beer matter to you?
Born a few kilometers from one of the oldest and most important Italian breweries, I still remember the scent of beer wort from the school trip I made there, at the age of 6. Maybe that was the beginning of my curiosity and passion towards beer.
Nowadays, I am a beer consultant and communicator, teacher for many Italian beer associations, and writer for beer magazines and blogs. I try to spread beer knowledge as much as I can, starting from the growth of the Italian craft movement, in my country and abroad.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
I have been an international judge since 2011, with experience in many competitions all around the world. Being a part of such an important competition means a lot to me and it makes me feel really proud.
Having the chance to meet people from different cultures and countries, sharing knowledge and different points of view, going deep into beer trends and topics with other experts in a country which is fundamental to the history of beer, worldwide — this is judging at the World Beer Cup, to me.
Lotte Peplow
Greater London, United Kingdom
How did you get into the beer industry? Why does beer matter to you?
I’ve been in the beer industry all my career but initially on the periphery, and I came to it through the PR and marketing route. As the craft beer world grew so did my interest and passion for the subject. I was lucky enough to begin my long relationship with the Brewers Association back in 2006 and I gradually took on more responsibility. My role widened until in 2019 when I was appointed American craft beer ambassador for Europe. It’s an honor and a privilege to work for the Brewers Association and I’m incredibly proud to represent them either when traveling overseas or at home in the UK.
For me, beer is not just a career but a way of life. I love the wide variety of flavors and aromas found in beer. It’s super versatile and makes the perfect food accompaniment. I love the beer community and the people who make this industry special. Everyone is friendly, welcoming, and united in a shared appreciation of this beautiful beverage. It’s a uniquely collaborative space and I count myself very lucky to be associated with some of the most talented brewing minds in the industry.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
Judging in the World Beer Cup is the pinnacle of my beer journey and the gold standard in beer judging. It’s like competing at the Olympics! The quality of the competition is second to none — from the world class quality of the entries to the high standards of the judges and the professional, smooth-running organization behind the scenes. Of all the competitions I’ve judged around the world, the World Beer Cup is the biggest, most prestigious, most international, best-organized and most professional of them all — in my humble opinion, of course!
Being selected as a judge for the World Beer Cup is a huge honor and fills me with pride. I love judging because it focuses my mind on everything I’ve learned about beer and brewing. Much like an Olympic athlete, I have to be at the very top of my game and that’s an exciting and thrilling prospect.
I have only judged one World Beer Cup so far (2023 in Nashville) but was completely blown away by the standard of entries, quality of the judges, and organization of the competition. It was an enormously rich and rewarding personal experience and one I hope to repeat again soon.
What else would you like the world to know?
I play hockey (that’s field hockey to my American friends!) for a Club in southwest London and have done for many years. It’s great fun, a chance to run around and blow away the cobwebs before a beer in the bar afterwards. Last season we were undefeated and won promotion to a higher league. This season may be different! I’m married with three grown up children and one very lively dog.
Competition News
Your Passport to the World Beer Cup: 2026 Consolidation Points
Thinking about entering the World Beer Cup but not sure how to ship your entries across the globe? Good news: we’ve streamlined the process so you can focus on what you do best—brewing world-class beer (and cider!). READ MORE
Registration Now Open for the 2026 World Beer Cup®
Register for the 2026 World Beer Cup from Nov. 11-Dec. 12, 2025.







