Kathia Zanatta

How did you get into the beer industry? Why does beer matter to you?

After finishing my food engineering degree in Brazil, I followed my love for beer. I landed an internship at Paulaner Brewery in Germany in 2005, where I delved into the world of brewing and embraced the country’s diverse beer culture. Upon my return, I transitioned into a role at a brewery in Brazil, where I honed my skills over a five-year period in areas such as quality control, research and development, and laboratory analysis. In 2008, I embarked on a journey to Germany for the Beer Sommelier course, marking my entry into Brazil’s burgeoning craft beer scene.

Equipped with this expertise, I began organizing beer events. By 2010, I co-founded Instituto da Cerveja, an educational institution dedicated to the art of beer, and since then I have been fully committed to studying (including a brewmaster course in 2011), impactful teaching, hosting beer and food events, and consulting.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I have been participating as a judge in beer competitions since 2009, consistently enjoying the opportunity to expand my knowledge of beer, sensory analysis, and the market. It’s not only a chance to connect with new colleagues, but also an opportunity to support breweries by engaging in discussions about their beers and providing valuable feedback.

Shaun O’Sullivan

California, United States

How did you get into the beer industry? Why does beer matter to you?

After several career changes in my twenties—from being a photographer for a local Los Angeles weekly covering music and politics, to working as a CNN assignment desk editor, and then as a legal clerk at a high-powered corporate law firm—I found my passion in homebrewing, with the goal of one day opening my own brewpub.

Discovering my destiny and community within craft beer has been incredible, and I still can’t believe I get paid to do this.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I often tell aspiring beer judges that becoming a judge at the World Beer Cup can make you a better brewer and person. The experience involves interacting with fellow international beer judges, honing the skills of listening and being open to discussion. It’s a humbling experience that requires judges to set aside their egos, as we all strive toward the common goal of recognizing the best beers.

Dr. Amanda Reitenbach

Santa Catarina, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my journey in the beer industry from a scientific perspective, initially focused on producing scientific knowledge. Over time, my path shifted towards science, technology, and education, particularly within the realm of sensory sciences. For me, beer signifies the opportunity to share and apply evidence-based knowledge, contributing to the evolution and transformation of both society and the beer culture.

The beer industry, with its complexity and diversity, offers an intriguing platform for exploration, innovation, and the pursuit of excellence. It serves as a fusion point where science meets craftsmanship, tradition merges with innovation, and artistry blends with precision. Beer holds significance because it transcends being a mere beverage; it embodies a rich tapestry of history, culture, and craftsmanship.

Beer matters to me because it represents a dynamic world where science and culture converge to shape a constantly evolving and vibrant landscape. Through my involvement in the beer industry, I’ve witnessed the power of knowledge in enhancing beer quality, enriching consumer experiences, and fostering a passionate community. It’s not just a drink; it’s a catalyst for learning, sharing, and forging meaningful connections.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup holds significant value for me on multiple fronts. Firstly, it’s an invaluable platform for honing and refreshing my sensory skills. Assessing a diverse range of beers challenges my palate, allowing me to stay at the forefront of sensory evaluation. It’s a continuous learning process that keeps me sharp and informed about global brewing trends.

Secondly, participating in the World Beer Cup is an extraordinary opportunity for international networking. It’s a chance to reunite with fellow professionals, forge new connections, and engage in cultural exchanges. The camaraderie among judges and the sharing of insights are priceless aspects of this experience.

Moreover, judging at the World Beer Cup offers a unique window into the global beer landscape. It’s fascinating to witness the evolution of the beer market across different countries and continents. It provides valuable insights into emerging styles, innovative techniques, and the ever-changing consumer preferences worldwide.

Judging at the World Beer Cup is not just an assessment of beers; it’s an immersive journey of sensory exploration, professional camaraderie, and global beer discovery. It keeps me passionate, informed, and deeply connected to the vibrant world of brewing.

Rick Kempen

Noord Holland, Netherlands

How did you get into the beer industry? Why does beer matter to you?

For well over thirty years, my life has been all about beer. Flunking out of university because of my side job as a waiter in De Pilsener Club turned out to be one of the best things to happen to me. In 1998, I joined Bier&cO, one of Europe’s leading beer import and distribution companies, dedicated to bringing craft beer from all over the globe to the people.

Having held various positions within Bier&cO, I eventually shaped its export department by representing a handful of American craft breweries. Together with a handful of others we pioneered the European market which helped start a European ‘beer revolution.’

Today, I am beer ambassador at Bier&cO, traveling around the globe, promoting and educating about a portfolio of special, exciting, and one-of-a-kind craft beers. I am a certified beer sommelier (Doemens Diplom-Biersommelier) and co-founded Dutch Beer Week as well as the Dutch Beer Challenge, a competition for Dutch beers. I like to see myself as a professional beer connoisseur who has had the pleasure of making a hobby out of his work. Beer, consequently, means everything to me!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at World Beer Cup means you get to learn from fellow judges from all over the world, all bringing their specific expertise. Talking with your peers is a rare opportunity to better yourself in beer. Also, it gives you the opportunity to taste beers from breweries who take their business and craftmanship seriously. They dare to have their beers evaluated by professionals, using their feedback to improve their creations. Contributing to that, and doing that by tasting some of the best beers in the world without knowing what they are, is a huge honor, privilege, and pleasure.

What else would you like the world to know?

Participating as a brewery, you not only compete for awards, but you get valuable feedback from a professional and skilled group of tasters. Do it!