Tomoko Sonoda

Chiba, Japan

How did you get into the beer industry? Why does beer matter to you?

One of the plans for new business development was a brewpub, and I thought it would be fun to brew beer, so I applied for the position and was hired in 1996. The brewery opened in 2000, and I have been working as the brewmaster ever since. I believe that both drinking and brewing beer are magical experiences that enrich my life.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

One goal is to deepen my knowledge of beer. By judging alongside people involved in the beer industry from around the world, I can learn to perceive things I might not otherwise notice, discover global trends, and, most importantly, train my sensitivity by putting myself in challenging situations. I am grateful for the opportunity to participate in this world-class judging competition, where accuracy in sensory evaluation and a serious sense of responsibility and judgment are required.

Ken Smith

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I sold wine for 10 years before joining the Boston Beer Company in 1995. I was looking for a change and the beer industry was becoming (and has continued to become) more interesting. My early days were spent in sales, transitioning to sales training in the early 2000s. I currently teach classes on everything beer and that environment continues to evolve. I believe that beer and its history, culture, and science will continue, as it has for millennia, to be a part of humanity way into the future.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Meeting others of like mind from around the world and being able to taste the best brewers have to offer is a thrilling experience. Friends are made and new beer styles are experienced! How cool is that?

Tetsuya Kojima

Tokyo, Japan

How did you get into the beer industry? Why does beer matter to you?

Beer has completely changed my life. About 25 years ago, I was just a craft beer fan. One day, I attended a beer festival in Tokyo sponsored by the Craft Beer Association and saw a flyer for a Beer Judge Seminar. I became interested in the beer judge qualification program in Japan, and a few years later, I took the seminar and got certified as a beer judge.

About 10 years ago, I received a phone call from Ryouji Oda, former president of the Craft Beer Association, asking me to serve as a lecturer at the beer tasting program and beer judge qualification program sponsored by the association. Now, I’m a lecturer for the association, teaching beer tasting and judging methods at seminars. I’m also a competition director at Japanese beer competitions, such as the International Beer Cup and the Japan Great Beer Awards.

In fact, I don’t work in the beer industry. My actual job is as a computer science professor at a college in Tokyo. However, beer occupies a significant part of my life. I am, and always will be, very happy to spend my life in the world of craft beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

My first judging experience at the World Beer Cup was in Nashville in 2018. As a certified beer judge, I wanted to contribute to events like this to help raise the quality of craft beer. This was the primary reason I joined the World Beer Cup. Another reason was my desire to stay updated on global trends in craft beer, which remains a crucial part of my experience at the WBC. I hope to judge new beer styles at every World Beer Cup. It’s an excellent learning opportunity for me, and I can share my experiences from the competition with my students and fellow beer judges in Japan.

Geoff Deman

Kansas, United States

How did you get into the beer industry? Why does beer matter to you?

My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.

I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.

I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.