Brewery and Beer Eligibility
All World Beer Cup entries must be commercially available, fermented malt beverages, conforming to the trade understanding of “beer”, brewed by a permitted commercial brewery. “Commercially available” means available for sale at retail at the time of registration. Entering US breweries must have a current Brewers Notice on file with the TTB.
Breweries must meet each of the following conditions as of October 17, 2013:
- Your brewery is fully licensed for the manufacture and commercial sale of beer in your home country.
- Your brewery has a Brewers Notice on file with the TTB (Applies to US breweries only).
- Your brewery is fully open and operating with all required permits.
- Your brewery has at least one beer that is commercially available for sale at retail.
Breweries in planning, homebrewers and other breweries not meeting these criteria are not eligible to enter.
If a brewery does not meet these eligibility requirements as of October 17, 2013 and registers for the World Beer Cup competition, that brewery is subject to disqualification without further notice and no refund of fees will be issued.
Beer Eligibility: All beers entered in the 2014 World Beer Cup must be commercially available for sale at retail on or before March 3, 2014.
For information on the Champion Brewery categories of the World Beer Cup, please visit the Champion Brewery Awards page.
Application fee: $160
A non-refundable fee of $160 is due during the Brewery Application process (October 17 – October 30). This fee will cover your brewery’s first beer entry into the competition.
After the initial $160 application fee, the cost to participate is $160 per beer brand entered into the competition.
Step 1: Brewery Registration: October 17 – October 30, 2013*
Brewery registration/Call for Entries has closed as of October 30.
Step 2: Beer Registration for Participating Breweries: November 6 – November 19, 2013
- Registered brewers will receive an email with instructions on how many beers they may enter*.
- Breweries will enter their beers online and select appropriate categories in which their beers will compete.
- For helpful information on registering your beers during the beer registration period (starting Nov. 6), you may find translated forms on how to register beers here, translated in:
*In 2012, 799 breweries entered 3,921 beers in the competition. A maximum of 5,000 beers can be judged at the 2014 competition. This is 27% more beers than in 2012. The maximum number of beer entries per brewery will be determined by dividing 5,000 by the number of breweries that enter. In the unlikely event that 1,800 breweries enter the competition prior to the deadline, the brewery registration window will close prior to October 30. Again, this is very unlikely.
October 30, 2013 Brewery Application Deadline. Online application form will be available on or before October 17, 2013. Non-refundable application fee of $160 must be paid at time of brewery registration.
November 6 – 19, 2013 Beer Registration window for registered breweries.
January 15, 2014 Official confirmations of competition entries are emailed to all entered breweries for review.
January 29, 2014 Confirmations must be returned via email or facsimile to Event Manager Chris Williams, email@example.com or fax +1.303.565.5710.
March 3 – 7, 2014 All competition entries must be received in Denver, Colorado.
April 7 – 8, 2014 Competition judging takes place in Denver, Colorado, USA prior to the Craft Brewers Conference.
April 11, 2014 World Beer Cup winners announced at the Gala Reception & Awards Ceremony in Denver, Colorado, USA.
US Brewery Shipping Information
Beers for the competition must arrive Denver, Colorado between Monday, March 3 and Friday, March 7, 2014.
Detailed shipping information will be delivered to participating breweries once the registration process is completed.Breweries located in the United States should ship the beers using a typical US based courier (i.e. FedEx,UPS, etc.) or work with local brewers guilds to consolidate entry shipments. All US breweries must include the government warning labels if they are not currently on your bottles.
The shipping address for sending all competition entries is:
C. R. Goodman Companies
Attn: 2014 WBC
14402 East 33rd Place
Aurora, CO 80011
International Brewery Shipping Information
Breweries participating in the 2014 World Beer Cup® (WBC) must have their beers arrive Denver, Colorado in the United States between March 3 – 7, 2014 for the competition judging. The address for shipping the competition samples is:
C. R. Goodman Companies
Attn: 2014 WBC
14402 East 33rd Place
Aurora, CO 80011
Breweries shipping their entries from outside of the United States have the following shipping options:
NEW FOR 2014 – Ship to the European Collection Point in Amsterdam, Netherlands. The World Beer Cup is pleased to announce a European collection point for breweries entered in the World Beer Cup. Participating breweries entered in the WBC may ship to Bier & Co. Wholesalers in Amsterdam. The Brewers Association will then air freight the consolidated shipment to Denver, Colorado. Shipping to the Netherlands instead of directly to the United States is expected to provide a savings on shipping costs. If your brewery is interested in using the European collection point, please email Bradley@brewersassociation.org for complete details. The delivery window for receiving beers at Bier & Co. is February 17 – 21, 2014.
Breweries whose beer is currently sold in the United States or is regularly shipped here are encouraged to use your regular shipping network/distributor/importer.
Breweries may ship to the US via an international courier such as FedEx, UPS, DHL, etc. Using these couriers may work for participating breweries, but be aware some breweries have experienced issues with shipments being held in customs during past competitions. Please note that if your brewery ships competition beers via one of these couriers and the package is detained in customs, it may require the help of a customs broker (such as Schenker) and result in additional charges to clear customs.
Ship via Schenker Transportation and Logistics. The World Beer Cup is once again teaming up with DB Schenker to help breweries from around the world handle the logistics and customs clearance of shipping their beers to the US for the competition. Contact the DB Schenker Denver directly and they will coordinate with your origin office to arrange export.
firstname.lastname@example.orgCindy Shahamat, Import Manager, Denver, CO, USA
Phone: 720. 859.6243
Hendrik Bonse, Sales Manager, Denver, CO USA
Please include information regarding your:
Dimensions and weight of your freight
Ready date of freight for pick up
The US government and FDA require that all importations of beer, including samples, are subject to FDA prior notice. Each entrant outside the US must file prior notice with the FDA. Step one is to register your facility. Visit the U.S. Food and Drug Administration website to register your facility. Once your facility is registered and once you have contacted Schenker for transportation, the prior notice form must be filed. Please file prior notice with the FDA. Schenker Inc. can assist with this, if needed.
Important information for completing the FDA paper work:
Harmonized Tariff Schedule Number: 2203-00-0030
The FDA product code for beer is 32ACT04.
Breweries must include a Commercial Invoice when shipping beers to the competition from outside the United States. A Commercial Invoice includes:
- Description – indicate “samples for evaluation” next to description
- Declared value for Customs purposes (should be less than $200 US Dollars)
- Quantity of bottles
- Unit measure in liters
- FDA Registration Number
- Country of Origin Very Important for Entrants Outside the United States
- When completing your commercial invoice please list your FDA Facility Registration number on the invoice
Labeling Your Beers
Brewing companies that normally bottle or can their products must send the beer in its commercially available container with the beer’s standard label. All brewing companies must clearly label their entries with the following information:
- name of the brewing company
- name of the beer
- category and subcategory in which the beer will be judged. This information should match the 2014 World Beer Cup categories.
Download an example of a label. Avery 5160 labels work best for printing out labels to attach to every bottle or can being shipped.
All beers produced outside of the USA without USA federal label approval must attach a label with the following text:
For sample purposes only. Not for resale.
Government Warning: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery and may cause health problems.
Place one label on every bottle (not on the bottom) without covering any portion of your beer’s label.
Packaging Your Beers
Package your beers in a way to withstand rough handling during transit. The World Beer Cup is not responsible for broken shipments.We will contact breweries if broken bottles are received, however time may not allow replacement bottles to be shipped. Determine the type of packaging that will ensure your beers maintain the best quality possible. Some breweries include cold packs in their shipments. Follow these guidelines:
- Place all bottles standing upright in the shipping container. All bottles should be placed in the same direction (lids up) wrapped in bubble wrap. Use your standard carrier to help keep bottles secure.
- Fill the shipping container to the top with packaging materials. Packing peanuts are NOT recommended. If used, make sure peanuts are enclosed in a plastic bag.
- Wrap the original box in a plastic bag to avoid possible leakage and then place the box in a strong shipping box filled with more packing material.
- If more than one box of entries is being shipped, be sure to keep the samples of each brand in the same box. Do not ship bottles of the same brand in separate boxes.
- Beers sent in coolers or other special containers will not be returned, however the beers that arrive in specialized containers will be judged and tend to withstand the rigors of shipping.
- Beer containers may not measure more than 11.25 inches (28.5 centimeters) high and may not have a width greater than 3.5 inches (9 centimeters).
- Please consider shipping extra bottles for our volunteer sorting crew that works hours in the cooler getting the competition beers sorted and inventoried for the competition.
Number of bottles/cans to be sent for the competition depends on the bottle/can size. Please use the following as a guideline:
|Container Size||Number of bottles/cans to ship for the competition|
|200 ml (7 oz) to 322 ml (10.9 oz)||16|
|323 ml (11 oz) – 588 ml (19.9 oz)||12|
|589 ml (20 oz) and higher||8|