Francis Mainardi
How did you get into the beer industry? Why does beer matter to you?
I entered the beer industry in 2010, combining my background in marketing with a deep personal passion for beer culture. What started as curiosity quickly became a professional journey, working with different brands and helping build and position them in the Brazilian market. Over the years, I expanded into education and sensory analysis, becoming involved with international certification programs and judging competitions. Beer, to me, is more than a beverage, it’s a cultural bridge. It connects people, traditions, and innovation in a way few products can. What matters most is its ability to tell stories, from local ingredients to global styles, and to constantly evolve while still respecting its roots.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
Judging at the World Beer Cup is both an honor and a responsibility. It represents the highest standard of evaluation in the global beer industry, and being part of that process means contributing to fairness, consistency, and excellence. For me, it’s also a unique opportunity to learn. Tasting beers from all over the world alongside highly skilled judges constantly challenges and refines my palate. Beyond that, it’s about giving back to the industry, helping recognize quality, encouraging innovation, and supporting brewers who dedicate their craft to pushing boundaries. Being part of the World Beer Cup is not just about judging beer; it’s about being part of a global community that elevates the entire industry.
What else would you like the world to know?
Beyond judging, I actively work in marketing and consulting for breweries, helping brands grow and connect with consumers in meaningful ways. I’m also involved in beer education, sharing knowledge and helping develop new professionals in the industry. I have a strong interest in how beer intersects with culture, branding, and consumer behavior as well, especially in emerging markets like Brazil, where the craft segment continues to evolve rapidly. I believe the future of beer lies in balancing tradition with innovation, and in making great beer more accessible and relevant to new audiences around the world.
