Judges

Eilyn Hoyos

Colombia

How did you get into the beer industry? Why does beer matter to you?

I got into the beer industry captivated by the people—their passion was contagious. What started as curiosity became a commitment; I began learning, brewing at home, and understanding why this craft is so meaningful. What began as a hobby evolved into a company with a clear purpose: to elevate beer as a form of expression and identity, where aromas and flavors connect us with biodiversity and our surroundings. Beer matters to me because it’s not just a craft or a business—it’s a way of life.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Because throughout my journey of learning to become a judge, it was always a dream to be part of the WBC. It is the stage where the global beer scene comes together—fascinating, diverse, and a true expression of the world in one place. Being there is a dream come true, as well as an honor and a great responsibility. Being a judge at the WBC means being both an ambassador and a creator. It is a unique space to contribute, explore, and learn.