Promote your Win

 

Logos & Links

Download the World Beer Cup Logo

We encourage you to promote your award winning beer in your public relations and marketing campaigns. See World Beer Cup Logos Use policies on this page to review the requirements. Click on a logo below to download the high resolution version. Download the eps versions.

WBC_gold_hr_2014 WBC_silver_hr_2014 WBC_bronze_hr_2014

Ordering Additional Awards

Ordering Duplicate Awards

Are you interested in ordering additional awards from a previous World Beer Cup win? Breweries that won previous awards can purchase either duplicate awards of the original or plaques of the award.

What’s the difference?

The duplicate award is a replica of the award that was given to the brewery. The award plaque is made from acrylic, paper and other materials, and has the award image and information mounted on wood.

Choose from and complete the following award form(s):


Duplicate Award

Award Plaque

Shadow Box*

* Only Gold Awards have gold trim on Shadow Box

Please contact Anthony Orig at +1.303.447.0816 x 175 or anthony@brewersassociation.org with questions.

Marketing Your Win

2014 World Beer Cup Winners Customizable Press Release (Word)

Award-winning brewing companies are encouraged to use their World Beer Cup awards in public relations and advertising campaigns (including those on the Internet). Each award-winning brewing company planning to make any reference to the World Beer Cup in any promotion will be required to sign a licensing agreement with the World Beer Cup, which was part of the registration mailing.

To preserve the integrity of the World Beer Cup and the credibility of its results for all those concerned, reference to World Beer Cup awards are governed by rules. See Logo Use to review the 2012 Post-Event Publicity Rules and Use of the World Beer Cup® Logo.

Always have your artwork pre-approved by the Brewers Association. Requests for approval of artwork can be mailed, faxed or emailed to:

Always include the category, award type (gold, silver or bronze), name of the beer, and year the award was won.

Always include the ® when using World Beer Cup®. It is a registered trademark of the Brewers Association.

Post-Event Publicity Rules and Use of the World Beer Cup Logo

Award-winning brewing companies are encouraged to use their World Beer Cup® awards in public relations and advertising campaigns. Each award-winning brewing company planning to make any reference to the World Beer Cup in any promotion will be required to sign a licensing agreement with the World Beer Cup, which was a part of the registration process. The guidelines for using the World Beer Cup mark are outlined in the Post Event Publicity Rules below.

To preserve the integrity of the World Beer Cup and the credibility of its results for all those concerned, reference to World Beer Cup awards are governed by these rules:

  1. Always have your artwork pre-approved by the Brewers Association. Allow 21 business days for approval. The first five submissions (per award winning brand) shall be at no charge. In the event Licensee shall make more than five (5) submissions per calendar year, then the sixth and each subsequent submission shall include an administrative fee payment of $200.00 (Two hundred US dollars). Requests for approval can be mailed, faxed or emailed to:
  2. In all cases, reference to an award must include a mention of the category in which the award was received. Category must be referenced in a font size equal to the size used to reference the award. See # 6
  3. In all cases, reference to an award must specify the type of award received (i.e., gold or first place; silver or second place; bronze or third place). Type of award must be referenced in a font size equal to the size used to reference the award. See # 6.
  4. In all cases, reference to an award must include a mention of the year it was received. The year must be referenced in a font size equal to the size used to reference the award. See # 6.
  5. In all cases, reference to an award must include the name of the beer and brewing company exactly as entered in the World Beer Cup for the year in which the award was received. See # 6.
  6. All of the above required items must be in a font size large enough to be read in the format in which they are presented. Use the artwork provided by the Brewers Association and choose the highest resolution appropriate for your use.

    FOR PRINT: The minimum font size requirement is 2.5 mm for printed material.
    FOR BILLBOARDS: The minimum font size is 12 inches.
    FOR WEB: The minimum font size is 80 pixels.
    FOR TELEVISION: The minimum point size required is 30 points. All required elements must be seen on screen and mentioned in voice over.

    The World Beer Cup mark shall be presented in English language. Additional statements in other languages may be made, if the statements do not conflict with, or are contradictory to, the requirements of this subpart.

  7. Always use the ® when using the World Beer Cup mark (words and design). It is a registered trademark of the Brewers Association.
  8. Promotions or any other mentions of the World Beer Cup and World Beer Cup awards may not mention other brewing companies nor the name of any judge or judges serving as a part of the World Beer Cup judging or evaluation. Ads that make reference to other brewing companies either by name or by reference will not receive approval.
  9. The World Beer Cup mark includes the words and design elements and should appear exactly as it appears on the art supplied by the Brewers Association. The mark may not be changed in any manner. The standard license signed by winning breweries includes permission to use the World Beer Cup mark only in pre-approved advertising/promotions (print/web, etc.) The standard license does not grant permission to use the WBC mark on any merchandise promoting the win (shirts, hats, glassware, etc.), Individual arrangements can be made for non-standard uses.
  10. These rules do not waive any right to trademark or copyright material of the World Beer Cup®. The World Beer Cup logo, copyright, or trademark material may be used only with written permission of the World Beer Cup.
  11. Failure of any brewing company, or of any person acting on a brewing company’s behalf or at a brewing company’s direction, to comply with these rules may result in suspension from participation in the World Beer Cup for a duration to be determined at the absolute discretion of the World Beer Cup Rules Committee. In no event shall a suspension be terminated while a brewing company remains in violation.

Email nancy@brewersassociation.org with any questions about the agreement or our advertising. Thank you for your participation in the World Beer Cup and congratulations.

Please refer to the License Agreement for further details.