UI Elements

Buttons

Primary button is used for the main CTA on a page. Implement by searching “button” in the Gutenberg blocks and selecting Button (not Buttons- that’s a different block)

Secondary button is smaller than the primary button. Used when a quieter CTA is desired (i.e. Newsletter signup in footer). Implement by adding the Button Gutenberg block as described above and then adding “btn-secondary” to Additional CSS classes field.

Alt button looks like a text link with an :after arrow element. Used when a quieter CTA is desired. Implement by adding the Button Gutenberg block as described above and then adding “btn-alt” to Additional CSS classes field.


Dropdowns will almost exclusively be implemented by the dev team.

They can be used standalone or part of a larger internal navigation structure (we use the .wp-block-buttons syntax for that, which also will center that button). Live Example.


Simple Input + Button (Inline Form)

Will exclusively be implemented by dev team. Can be part of a .wp-block-buttons block to center and have additional styling. Live Example.


Info Boxes – 3 Varieties

Standard

All info boxes are floated right. Implement by selecting “Info Box” from the Gutenberg Blocks.


With Image

Add “with-image” to Additional CSS Classes field


With Smaller Text

When you have a lot of content to fit into an info box, you may want the text to be a smaller font size. Implement this variety by adding “with-smaller-text” to the Additional CSS Classes field.


Accordion

Implement by selecting Accordion from the Gutenberg Blocks.

Award-winning brewing companies are encouraged to use their World Beer Cup awards in public relations and advertising campaigns. Each award-winning brewing company planning to make any reference to the World Beer Cup in any promotion will be required to sign a licensing agreement with the World Beer Cup, which was a part of the registration process. The guidelines for using the World Beer Cup mark are outlined in the Post Event Publicity Rules below.

In an effort to address concerns about beer names and related marketing properties that contain sexually explicit, lewd, or demeaning content that reasonable adult consumers would find inappropriate, beer names entered into the World Beer Cup should meet the guidelines in the Brewers Association Advertising and Marketing Code. Beginning for the 2018 iteration of the World Beer Cup competition, breweries that enter beer brand names that do not meet the Advertising and Marketing Code will not be allowed to use the World Beer Cup trademark/logos or name to promote said beer brand if it wins a World Beer Cup Award. Additionally, those brand names will not be marketed by the Brewers Association.

What you need to know:

  • World Beer Cup will not police beer brand names prior to competition.
  • World Beer Cup reserves the right to make final determination of approval for any brewery using World Beer Cup intellectual property when promoting medal-winning beers.
  • World Beer Cup reserves the right to make final determination (via an independent advertising code review panel) whether or not a brand meets the Advertising and Marketing Code.
  • If a beer brand name is deemed to not meet the code, only the style of the beer (and not the actual beer name) will be announced on stage and published in the winners list.
  • In the event that the brand name of a award winning beer entered in the World Beer Cup competition is found to not meet the Advertising and Marketing Code, the brewery that entered the medal winning beer is entitled to keep the award earned within the World Beer Cup category in which the beer was entered.