Packaging & Shipping Beers

Beers Arrive March 7-11

Beers need to arrive Denver, Colorado in the United States between Monday, March 7 and Friday, March 11, 2016 for the competition judging.

Ship competition samples to:

CR Goodman Companies

c/o WBC 2016

14402 E 33rd Pl

Aurora, CO 80011

United States

(Click the sections below to expand and view information)

Labeling, Packaging & Beer Quantities

Labeling Your Beers

Brewing companies that normally bottle or can their products must send the beer in its commercially available container with the beer’s standard label.

All brewing companies must clearly label EVERY bottle or can of beer being sent with the following information:

  1. name of the brewing company
  2. name of the beer
  3. category (#) and subcategory (Letter) in which the beer will be judged. This information should match World Beer Cup categories.
Label Templates

There are two templates available to create your labels. These labels fit best on an Avery 5160 size label.

Place one label on every bottle (not on the bottom) without covering any portion of your beer’s label.

PDF Label Template The PDF version is not editable on a computer. You may print these labels out and hand write the required information (listed above)
Word Document You may type the information into this template and print these out.

All beers produced outside of the U.S. without U.S. federal label approval must attach a label with the following text:

For sample purposes only. Not for resale.

Government Warning labels Government Warning: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery and may cause health problems.

Packaging Your Beers

Package your beers in a way to withstand rough handling during transit. The World Beer Cup is not responsible for broken shipments.We will contact breweries if broken bottles are received, however time may not allow replacement bottles to be shipped. Determine the type of packaging that will ensure your beers maintain the best quality possible. Some breweries include cold packs in their shipments.

Follow these guidelines:

  1. Place all bottles standing upright in the shipping container. All bottles should be placed in the same direction (lids up) wrapped in bubble wrap. Use your standard carrier to help keep bottles secure.
  2. Fill the shipping container to the top with packaging materials. Packing peanuts are NOT recommended. If used, make sure peanuts are enclosed in a plastic bag.
  3. Wrap the original box in a plastic bag to avoid possible leakage and then place the box in a strong shipping box filled with more packing material.
  4. If more than one box of entries is being shipped, be sure to keep the samples of each brand in the same box. Do not ship bottles of the same brand in separate boxes.
  5. Beers sent in coolers or other special containers will not be returned, however the beers that arrive in specialized containers will be judged and tend to withstand the rigors of shipping.
  6. Beer containers may not measure more than 12 inches (28.5 centimeters) high and may not have a width greater than 3.5 inches (9 centimeters).
  7. Please consider shipping extra bottles for our volunteer sorting crew that works hours in the cooler getting the competition beers sorted and inventoried for the competition.


Number of bottles/cans to be sent for the competition depends on the bottle/can size. Please use the following as a guideline:

Container Size Amount to Ship
200 ml (7 oz) to 322 ml (10.9 oz) 16
323 ml (11 oz) – 588 ml (19.9 oz) 12
589 ml (20 oz) and higher 8

International Breweries –  Shipping Information

Detailed shipping information will be available by January 2016.

Breweries located outside the U.S. may ship beer entries one of the following ways:

  1. International Consolidation Points: The Brewers Association is working on setting up consolidation points in the following countries: Australia, Brazil, Canada, Japan and the Netherlands. Participating breweries may elect to ship their entries to one of the consolidation points instead of directly to the United States. The Brewers Association will then arrange for the beers to be shipped from the consolidation points to the United States. Please check back for the latest information on consolidation points.
  2. Ship Using an International Courier: Breweries may ship using a courier and customs clearance company of their choice (such as FedEx, UPS or DHL). Sometimes they experience difficulty having their beers cleared through U.S. customs. Breweries that regularly ship beers to the United States are encouraged to use their regular shipping network/distributor/importer. All breweries that use a courier that bill customs charges back to the Brewers Association will be responsible for paying all of these charges before their beers are judged.
  3. Ship via Schenker Inc: The World Beer Cup is once again teaming up with DB Schenker to help breweries from around the world handle the logistics and customs clearance of shipping their beers to the US for the competition. Contact the DB Schenker Denver directly and they will coordinate with your origin office to arrange export. | Cindy Shahamat, Branch Manager, Denver, CO, USA | Phone: 720. 859.6243
  4. Use Your United States Distributor: If your beers are currently distributed in the U.S., your distributor may deliver them to CR Goodman.

Required Documents When Shipping (International Only)

Breweries must include a Commercial Invoice when shipping beers to the competition from outside the U.S.

A Commercial Invoice includes:

  1. Description – indicate “samples for evaluation” next to description
  2. Declared value for Customs purposes (should be less than $200 U.S. Dollars)
  3. Quantity of bottles
  4. Unit measure in liters
  5. FDA Registration Number
  6. Country of Origin Very Important for Entrants Outside the United States
  7. When completing your commercial invoice please list your FDA Facility Registration number on the invoice

Compliance – Registering Your Brewery with the U.S. FDA (International Only)

Information for completing the FDA paper work

Harmonized Tariff Schedule Number: 2203-00-0030

The FDA product code for beer is 32ACT04.

Phone: +1.303.447.0816

The U.S. government and FDA require that all importations of beer, including samples, are subject to FDA prior notice. Each entrant outside the U.S. must file prior notice with the FDA.

  1. Step one is to register your facility. Visit the U.S. Food and Drug Administration website to register your facility.
  2. Once your facility is registered contact Schenker for transportation.
  3. Next the prior notice form must be filed. Please file prior notice with the FDA. Schenker Inc. can assist with this, if needed.

U.S. Breweries –  Shipping Information

Breweries in the United States should deliver their beer to CR Goodman in one of the following ways:

  1. Ship via Courier: FedEx, UPS, and private couriers work well, but freight companies work best. Please do not use the United States Postal Service (USPS).
  2. Deliver Direct to CR Goodman: Breweries or their distributors may deliver their beers directly to CR Goodman during the competition delivery window. Delivery hours are 9:00 am – 4:00 pm.