Phil Joyce

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I got into beer as a homebrewer and a founding member of the Avery Brewing Company’s “Homebrewers and Bottle Collectors Support Group,” as well as the homebrew club Hop Barley and the Alers in Boulder, Colo. After homebrewing for a few years, I was the founding head brewer of Powder Keg, which was my first opportunity to make brewing my career.

Beer matters to me because of the community of people that it brings together. I have always found a group of people that have supported me, and provided me with opportunities to express myself technically and artistically. The beer industry has provided me with lifelong friends and an opportunity to learn from a diverse group of people.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge because I want to continuously learn and expand my palate and give back to the community that has given me so much. It’s wonderful to network and meet other beer professionals and support the Brewers Association through judging every year. This past year I had the opportunity to judge with a number of international judges and their shared insights provided incredible education outside the style guidelines and brought unmatched validity to the competition that I haven’t experienced elsewhere.

Michael König

Bavaria, Germany

How did you get into the beer industry? Why does beer matter to you?

In 2011, I started as a beer blogger out of love for this topic. At this point in time, craft beer also took off in Germany. Through my blog I had built up a large network with many breweries in a short time. In 2013, I became a beer sommelier at Doemens and in 2014 I switched full-time to an online shop for craft beer. Since 2016 I have been head beer sommelier or brand ambassador for Maisel & Friends at the Gebr. Maisel brewery, a dream job. Beer is my hobby, passion, and profession … my life. I love trying new beers, talking about beer, and discovering beer every day.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is the best beer competition in the world. Sitting at the table as a judge and talking about beer with many well-known beer personalities is an honor and fills me with pride. As a judge at the World Beer Cup you determine the best beers in the world. How cool is that? It is the best job in the world.

Masafumi Morita

Nagano, Japan

How did you get into the beer industry? Why does beer matter to you?

It was 20 years ago when I had my first taste of English Pale Ale and was shocked. It was the moment I discovered the diversity and richness of flavors in beer. From there I went on to drink all kinds of Japanese craft beers and eventually had the opportunity to work for the brands I loved the most.

I think beer is a very important beverage because it is one tool for living a relaxed life, and it promotes community and connection.

Craft beer is also a great new form of industry. The spirit of working together to create a market, rather than each brewery competing for it, is the most important aspect of craft beer. It feels like it represents an improvement over capitalistic economic activity. That’s why I love working in this industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I love the craft beer industry and want to contribute my bit to it. The judging sessions give me tips on how to improve my brewing, and I get to have a great time with my judge friends from around the world — it’s an irreplaceable opportunity for me.

The World Beer Cup is attended by some of the best brewers, journalists, and consultants, and getting to know them and sharing new ideas and information is also a great experience. I feel very fortunate to have been a part of this effort for over 10 years. Without this experience, our beers would be of a lesser caliber today.

What else would you like the world to know?

Beer is just a beverage and has no power to heal injuries or illnesses. But we are born in really difficult times, with a lot of stress, and drinking a good craft beer is one oasis. I also feel that the craft beer industry is taking a more democratic, artistic, and organic approach to things. I am hopeful that it will gradually make the world a better place. I encourage you to seek out craft brewers in your area who have a great spirit. And if you can relate to them, please support them.

Lucía Carrillo

Mexico City, Mexico

How did you get into the beer industry? Why does beer matter to you?

I came to the brewing industry by accident. My path was much more focused on enology, but throughout my path through university I always found beer — I feel that beer chose me. I achieved a lot in a short time and I decided to embrace beer, understand it. Now I am passionate about everything about beer.

Beer is an ancient drink that still has a lot of potential to teach us. It is such a generous drink that you can add almost any ingredient to it and the result will always come back to you with something surprisingly delicious, unique, and refreshing. Let’s not forget the wonderful scientific world that we have behind this beautiful drink.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

For me, judging in this competition means being able to share my experiences and skills with all the judges, and in the same way, I hope to learn from the other judges to enrich the world’s brewing industry.

It’s a great achievement, being able to sit with the great judges. It motivates me to continue growing and being able to share all these experiences with the other Mexican judges who want to follow our path.